Ways To Get Web Traffic With Keyword Research

by admin on Jun.09, 2009, under General

Would you be interested in understanding what keywords Google think are the most relevant to your search query? Would you like results returned to be up to date all the time? How about accessing the information anytime you need it?

And in addition what about if I told you that you could get all the info using nothing but your favorite browser and a standard Google search?

Interested? Then continue reading….

Firstly lets start with the basics and spend a moment discussing relevance, as this term a very important part of Googles search engine results.

Google wants to provide the searcher with extremely accurate and relevant results that it can. They are aware that if they fail to provide this information, it’s likely that searchers will no longer use their services altogether, and no users means no ad revenues which is their main source of income!

For a classic example of a search engine losing market share, spare a thought for AltaVista? Back in the day it was the most used search engine, and very quickly lost the crown to Google because they dropped the ball with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person). If a better alternative comes along, the everyday people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous thought and manpower into ensuring that when you use Google, the results returned are highly related to your search term.

Google need to keep the average searcher happy so that they use Google all the time.

Web masters have, of course located ways to “game” Google in previous years, so that their own web pages show up instead of what should be the most relevant results, and such tricks are still used today.

Usually these techniques are located by Google who is getting smarter at locating these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently returning the most relevant results and has the largest user base when compared to any other search engine, and that its clear that their primary mission is info relevance to their searchers, doesn’t it make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in keyword phrase into google, I got back list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the keywords that they deem to be the most relevant to your search phrase.

If you do some research about this, there is some speculation on how google decide on what search terms are displayed, but in any event you think I believe it’s certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the search terms returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that phrase. For example I could have selected increase web traffic and obtained a list of related phrases that relate to that term.

This is getting interesting. Before you discount this method compared to using your favorite keyword tool, It’s my suggestion consider the following.

1) The information from these searches are directly from Googles data banks, so the data has not been corrupted in any way.

Many keyword tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this method, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to remember is that unfortunately not all keywords are supported. Sometimes there are no related search terms come back for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And sometimes I have to mention that the terms returned seem a little weird. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The keywords returned might end up being very useful.

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