Viral Marketing: Cheap But Effective
by admin on Nov.09, 2009, under General
Entering the 21st century, humans now live in a wired world.Everyone is now connected because of the Internet and the technological advances that go with it. One can work from home via telecommute, check investments with a few clicks, purchase goods from online stores, and even apply for fast loans with no paper documents to fax. Indeed, this may be the best time to build wealth and make a profit from connectivity. Many are taking advantage of fast internet, like broadbands, its easy and available access, like free WiFi zones, and the easy-to-set-up webspaces to do online retailing, trading, and marketing.
Since people are catching up with technology and the various uses of the Internet, more and more products and services are being offered online. Success stories have been heard as well as disastrous failures in taking on online-based businesses and jobs.The marketing campaign can make or break a business. Nowadays, there is one that works well with the internet—viral marketing or word-of-mouth strategy. Whenever people receive a good comment or recommendation about a product or service from their family and friends, they are most likely to try it for themselves. If the product or service is good and the customer is satisfied, the customer is also likely to recommend it to an average of 10 others, according to marketing research.The situation is similar for those who experienced something negative about a product or service. They would also tell other people about what they didn’t like about a product or service, thus, making it harder to sell the product and get repeat customers.
That’s why, blogs and other social networking websites are becoming powerful marketing and selling venues since the strategy directly or indirectly utilized here is a potent one, that is, viral marketing.Here are five effective examples of viral marketing: pass-along, incentive viral, buzz marketing, undercover marketing, and user-managed database. Many websites became successful using the pass-along technique. One of the first success stories is Hotmail.com. It used an effective tagline attached to every email sent: “Get your free, private email at www.hotmail.com”. People went to their site and signed up since it was free and the registration took only a few minutes. Nowadays, even websites that offer cash loans use one-liners to advertise their fast and efficient services.
Viral marketing, although it has negative aspects, too, like spam messages, is still a good, practical, and cheap way as compared to expensive marketing strategies.
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