Turning Those Article Links On
by admin on Nov.13, 2008, under General
One of the commonly used ways to build links to your website is through writing an article containing links back to your website or in the author bio and posting it to an article directory. What we are doing is running an article marketing campaign. If you do nothing more than submit the article you will have a collection of keyword anchored links that are, hopefully, pointed to some of your deep pages at your site.
This {lower|basic} level of article marketing is a great start, but with some more work the links could become even better links. You see, when you submit your article a new page is created in the article directory and this article will begin its life with no Google page rank authority. In order to get page rank authority a web page requires links and the more sites that link to your article, the higher the PR authority it will attain. And the higher the PR, the more powerful the links from that site down the track. Linking to the article will also get it indexed quickly.
So how does your article get links to it? You build them, of course.
Using Social Bookmarking
I’ve heard that people use the social bookmarking sites to get traffic to their websites. It’s a quaint idea and just fine if you want to make friends with your website. The Internet Marketer should be looking at the social bookmarking sites for a completely different reason and that is for the power that the backlinks indirectly can give your website.
A good article marketing strategy is to use your social bookmarking account to bookmark your article. Imagine after submitting your article that you then point, say, 20 links from social bookmarking sites at it. There are so many different bookmarking sites so it’s really up to you as to how far you actually take it.
Pushing It A Step Further
If you’ve completed the first step of writing one article and submitted it to an article directory, it’s only a small step to rewrite the original so that it will be unique enough to be able to submit it to another article site. This is called article spinning. You’re after changes to the original article of more than 40% which is fairly easily done by shuffling a few paragraphs around, rewriting some sentences and replacing words with synonyms. Spin the original once and a second article is the result and when that is sent to another article directory you’ve just doubled the number of links to your site with that one original article.
But we can do better than that. With the original article you can use some spinning software, and there’s plenty on the internet if you look hard enough, spend an hour or less creatively adding alternative synonyms, phrases and paragraphs and then submitting the article to be spun with the result being multiple new unique articles. Obviously, the more work you put into changing the original article, the more unique your articles will be. When you do this you should also remember to create alternate article titles, summary boxes and author bios (which is where your links will be embedded).
The process of visiting each article directory manually and submitting your spun articles follows once you’ve created your folder of spun articles. Taking notes of what you are doing is vital. For each new article submission it will be necessary to send links to it to get it indexed as quickly as possible.
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