Most of us were probably first introduced to the concept of leverage as we explored the Teeter-Totter in our schoolyard or at our local recreational area.  Initially, we played only with kids who were the same age – and weight class – and we were entirely content with the relationship of the board and the fulcrum being predetermined.

But, as we aged and started playing on the teeter-totter with children that were a bit older – and a little, or a lot, heavier – we rapidly discovered that if we could change the location of the weight (thus in effect changing the length of the lever relative to the fulcrum), we could easily lift children who weighed a lot more than we did.

When we merely re-use content, we go for effectively the same market segment and use essentially the same tools and media to reach them.

But, when we re-purpose the content, we change our focus to an alternate market segment, generally for a somewhat different market segment, and we may also modify the media as well. When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.

Many internet marketing businesses sometimes hold live events of one sort or another; e.g., a workshop, seminar, training class, etc.  Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience.  In the example of the workshop, seminar, training class, etc., it would be a good idea to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.

Re-purposing extends the benefits of leverage beyond simply re-using existing content – it extends our marketing efforts into additional market niches, thus increasing overall visibility of our products, and thus, increasing the bottom line.

Discover how to leverage your efforts with passive income – get the FREE MaxPro Report and Audio and put your income on autopilot.

The majority of us were doubtless first introduced to the notion of leverage as we explored the wonders of the Teeter-Totter in our schoolyard or at our local recreational area.  Initially, we played only with children in our same age group – and weight class – and we were entirely content with the lever and the pivot being predetermined.  

However, as we aged and started playing on the teeter-totter with children that were a bit older – and a little, or a lot, heavier – we quickly learned that by changing how close to the pivot the other child sat (thus effectively changing the length of the lever relative to the pivot point), we could easily lift children who weighed a lot more than we did.

When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.

When we simply re-use content, we target effectively the same market segment and use pretty much the same tools and media to reach them.

However, when we re-purpose the content, we modify our focus to a different use, usually for a different market niche, and we may well swap the media as well.  

For example, a lot of internet marketing businesses sometimes conduct live events; e.g., a workshop, seminar, training class, etc.  

Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience.  In the example of the workshop, seminar, training class, etc., it would be to our advantage to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.

Re-purposing adds another dimension to simply re-using existing content – it extends our marketing efforts into additional market segments, thus increasing overall visibility of our products and services, and ultimately increasing the bottom line.

If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.