Tag: web writing
Web Content Writing For Submission: Things To Consider
by admin on Oct.23, 2009, under General
The web content writing for submission has been one of the best ways for free content distribution. Let me give you a brief insight into some of the important things that you need to keep in mind while you’re considering this option.
Writing Quality Content
Whatever content you develop must possess some quality and value for the readers. It’s not just any type of content but the “quality” of the content that’s king in website promotion. The best way to judge the quality of the content, is to ask yourself whether it has any value for you or whether the article enlightens you in a way to encourage you to read the same.
Always remember that web content writing for submission influences the reader’s behavior. If it’s quality content, they’ll look for more, and in this way, they’ll be visiting your website. If it’s a poor content, they’ll simply ignore the site link. The choice is yours because the website is yours.
Keep Your Articles Short And Simple
Whatever articles you write for free content distribution, it’s important to keep it short, simple, and to the point. If you think that the topic needs a long article, you’d better split the entire article in two or three smaller articles. However, each of these articles must look complete in every sense.
Use Short Titles
The title of the article is also important in web content writing for submission. Try to keep the title short and catchy. The title must be attractive enough to encourage the reader to read the full article. Since you have to use the resource box in the end of the article, you have to make sure that the article is good enough to motivate the readers to read it till the end, so that they could see the resource box and visit your site for more information.
The relevancy of the title is also very important. For example, when writing content for submission, you shouldn’t mislead your readers by providing them a catchy headline about the secrets of AdSense success, but writing content about how to open an AdSense account. The use of keywords within the article body (and in the title) is also very important. Don’t violate the rules.
When it comes to web content writing for submission, you have to make sure that you’re not violating any of the rules as specified by the free article directories. For example, most of the directories don’t consider articles with URLs or hyperlinks in the content of the article. If you violate the rules, your article won’t be considered for publication. So be very careful.
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Competing Purposes in Article Marketing
by admin on Aug.14, 2009, under General
The only real reason that online businesses pour so many resources into article marketing is to get more traffic. That’s why the best web article writing services flourish, and it’s why the top article directories do not lack fresh content.
Our articles accomplish this in one (or both) of two ways. First, readers might click the links contextually embedded within our articles or within the resource box at the article’s end, and/or, alternatively, the major search engines can notice our article link and give greater important to that landing page on our site. This latter option leads to more traffic, eventually, by sending us visitors who have found our page in the search engine results.
Unfortunately those two ways of achieving our single objective are not always complimentary. The pages on our site to which we might want to send the article readers may not be our most desired pages for maximizing our search optimization resources. Let me explain this problem in a little more detail.
We normally want to give our greatest SEO love to our most competitive pages. Those are often the pages that directly generate income. With those pages, we try to reach search engine users who are already in a mindset to buy (or perform whatever our desired, money-making action happens to be).
On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process. They are usually at a stage of beginning information gathering. That’s why they came to our article rather than going directly to a store or service provider.
Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website. A basic marketing principle of good website design for a business is that any given page should be directed toward moving the visitor to one and only one action. Whether that action is to buy our product, sign up for our mailing list or pet their dogs, we focus all our energy on that page toward achieving that single end. So, if we obey the marketing rule to the letter, we can’t possibly optimize our most important pages and satisfy the human reader–can we?
That is the seemingly unwinnable choice that faces us. Should we focus our article marketing efforts on search engine optimization or on sending our readers to a page that will give them what they actually want at this stage? Should we abide by the simple, common sense marketing rule, or should we magically try to successfully incorporate two disparate objectives within this single site of the page?
As we develop our overall article syndication strategy and the tactics of writing a single article, we must be attentive to these competing options.
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