Tag: Tweaking
Video Ups Your SEO Game
by admin on Oct.22, 2009, under General
Within the last six months, a high percentage of web retailers have increased efforts to makeover their sites. At the crux of the changes being implemented is good old SEO. Writers are busy coming up with fresh new content that will bring the site up in the rankings; analysis is being feverishly conducted to see what keywords are working and what needs tweaking. In fact, more than 70% of retailers are focusing their efforts on SEO. What they may not know is that putting time into video on their site can actually help those optimization efforts!
At this point, only just over 40% of online retailers are taking steps to add the advanced feature of video to their websites this year. Just behind that is a push to add product reviews and recommendations. This is all very good, because the web is making a change to become more and more interactive. Seeing the amazing success of sites like Facebook and Twitter shows that without a doubt.
Video marketing is in its infancy, with only about 50% of retailers using it on their sites in 2008. With numbers showing that consumers who first viewed a video averaged a higher ticket amount on a sale, you can see the immense benefit of using this type of media for marketing as well as throughout your site. However, it is important to constantly test your video pages to find the best placement. It is a common misconception that any video is a good video. This is simply not the truth.
Placement of a video on your product or service pages should be in a place where it is easily seen (and therefore easily used). It should also be in a position relative to text and images to get more attention. Customers want information, so give it to them through your videos. Tell them everything they need to know that will help them make their purchasing decision. Better yet, let another customer tell them! The emergence of using interactivity on a website has lead to video platforms where consumers can post their own messages or videos to your website. While this may make many etailers uneasy, it must be understood that your satisfied customers can do a much better job of selling your product or service than you can!
If you haven’t put your foot in the video pool just yet, what are you waiting for? Video can contain keywords that are relevant to your site. Video cMovie Icon: RSSan be used on social sites such as YouTube and contain backlinks to your site. Video can explain and showcase your most popular product or service. Most of all, video can give your company a face and build a reputation that just isn’t attainable through other forms of media. Sure, articles are informative and easy to get done (and can also link to videos, by the way!) – but video speaks to the consumer tenfold. 2009 has yet to see the growth of video usage on websites, but it is coming. The numbers at the end of the year are predicted to be astounding. Be a part of the boom!
For more tips and information about Video marketing, please check out: http://www.startrankingnow.com
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Comparing Internet Marketing Solutions
by admin on Aug.10, 2009, under General
For a business’s internet marketing strategy, there is an increasing need for all aspects of your advertising strategy to be justified. In this article, we’ll take a look at a range of solutions geared towards tightening up your overall marketing success to an optimum level, ensuring at all times that you’re making the best decisions to push your business forward. The temptation for companies to buy into a reserved fear of ad budget spending can prove fatal at this time, especially for fledgling businesses caught at the turn of the crisis – the key to success is to avoid sleeping on your ad budget, while safeguarding it as best as possible. The surest way of doing this is to utilize all the current technologies available.
In terms of business advantages, you wish to be able to obtain masses of data conducive to gaining an insight on the continued success of your ad campaigns. For your online activity, web analytics is the flagship solution in allowing you to gain extensive data on your customer demographic and customer interaction with your website. With Google Analytics and Google AdWords, it is possible to discern which changes to your website are generating further leads and sales, and to identify trends in visitor’s landing pages to your website. This allows you to become active in the betterment of your visitors’s experience with your site – no more tweaking and simply guessing as to whether your changes will produce results. This makes a dramatic difference in improving your conversion ratio, and helps to sustain and expand upon one’s web presence confidently.
While your online conversion ratio is becoming tighter, there is still the problem of gaining any kind of interpretable data concerning offline calls and sales. A telephone lead is considered by many online marketers to be one of the most promising and most frequently-converting forms of lead there is. Up until fairly recently, there was simply no way in which this data could be handled intelligently. call tracking solves this problem. By applying unique telephone numbers to your ad campaign, offline calls from printed ads, radio and TV can be separated and traced to their individual source, giving you a definitive picture on the success of each campaign, down to numbers of calls, sales and leads, even sales amounts and an instant calculation of your ROI. Unproductive ads can be cut, and the budget re-distributed to form a campaign generating more conversions. A call tracking system changes a previously tedious process of customer questioning and sales team badgering into an sophisticated, automated process – it is as powerful as its online web analytics counterpart. Call tracking also features call recording and lost-lead recapture, to ensure that the maximum amount of calls turn into sales through sales team training, and the ability to reconnect with customers failing to reach you through the telephone ad.
A CRM (Customer Relationship Management) solution allows you to keep a working record of the status of your customers and potential clients. Once you have spent your advertising budget and have attracted customers, it is economically sound to learn as much about their needs as possible, as this makes further sales opportunities possible without the need for further ad budget expenditure. This is of course also incredibly healthy for your business image, as it helps to promote a level of integrity to your company’s customer service image. A properly implemented CRM solution ensures that the maximum amount of conversions can be made with no more than the necessary spend on budget. A database of customer purchases, the progress of a potential lead and so on helps to keep a pro-active approach to making conversions, instead of simply sitting back and doing nothing to encourage customers to buy.
In conclusion, taking the plunge and finding out just what internet marketing solutions can push your company forward is the right choice for businesses wanting to ride out the financial crisis. Your ad budget is only useful when it’s being spent – with CRMs, web analytics and a phone tracking system, you are simply able to ensure that this money is being spent in a manner most conducive to your continued business success. The current advancements in the sphere of intelligent analytics solutions means that you’ll hear a lot about the subject in the near future. Take some time to see for yourself how this technology will save your investment and boost your conversions.
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Small Business Internet Marketing Techniques
by admin on Jul.20, 2009, under General
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Internet marketing is not only restricted to advertising for small scale businesses.Initially advertising at the time of internet exploded comprised of buying the place for ads and then buying particular kind of ad.Now the difference between advertising and marketing has become very clear.Advertising is something you do that’s very passive.Language is not the barrier as you can utilize any language in advertising space in order to persuade people for purchasing product but once the advertisement is placed it cannot be removed.One more thing that is included in this passive category is pay per click.Although small businesses use many practices for internet marketing, the things done by you are more passive.
If you search engine optimize your website, that might seem passive because once you do it, it’s done.However, this does not comprise the entire truth.As you add new pages to your website, you do more tweaking and changing.You have to get new keywords every time as the old ones have to be disposed.When you use banner advertisements, you will have to change them at regular interval, however, it is more static than any other type of marketing you use.For static marketing strategies like PPCs or banners to be effective, you need to have a huge budget.
It’s the dynamic methods of small business internet marketing that are going to bring people to your website and keep them coming back.And when they keep coming back, they’re once again faced with the things you offer.A visitor takes some time to view the product he/she intend to purchase and you will make more such paying customers if you compel them to stay at your site for a considerable time to view your product and services.Opt-in mailing list is tried and tested marketing strategy that guarantees that you make a frequent contact with your targeted audience. Make your opt-in small business internet marketing technique the most beneficial one with Affiloblueprint. You can offer some information, a discount, or an ongoing thing like a 5-day course in something relevant to your site to get people to sign up for the mailing list..Once a user signs in your website, you are entitled to send him a mail, this mail can contain links and information about your websites and redirect them towards your website. You won’t want to just start sending ads every day.
Come up with something that the people who found your website were probably looking for.Suppose you are marketing for small business by providing tips of how to keep aphids away from houseplants then you need to provide small e-mail course for 3 to 6 days which gives detail of houseplants and the way of keeping them healthy.If you offer the users something useful, they would not mind you contacting them and sending emails.After getting opt in from the customers you should not only send them advertisements but also make them go on to your site.
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