Tag: Truth Of The Matter
Article Marketing MLM – a Beginner’s Guide:
by admin on Oct.09, 2009, under General
David Wood’s Free Article Marketing Video Training has helped thousands of entrepreneurs market their business online with very little cost. Enjoy the article and I hope it helps.
The easiest, fastest way to create permanent traffic, lead flow, and income online is through article marketing. You may want to market your MLM business using articles, but have no idea how you can start. By continuing to read, you’ll learn the basics to getting started with article marketing.
Here’s why you need to start using articles to market your MLM business right away:
To begin, there are some major obstacles that most professional network marketers experience at some point in their business. Essentially, there are two problems that most marketers face when trying to market their Network Marketing business on the internet. They are:
1. Most lead capture pages that distributors have aren’t very effective, and haven’t been tested properly. So the traffic that they do get is wasted. Before you learn article, marketing, you need to have an effective marketing system in place if you don’t have one already. For the sake of time, however, I’m going to assume that you already have a lead system in place, and we’ll focus on the second issue.
2. When you have a killer landing page and a sales funnel that gets sales and signups from the most minute amounts of people possible, it doesn’t do you any good if you only get a couple of visitors to your website each day. The simple truth of the matter is that you need THOUSANDS of visitors to your site each month to generate the kinds of leads you need to be successful – this can be difficult and expensive if you don’t know what you’re doing.
This is where article marketing comes in. Article marketing is a free strategy that brought me 7,000 visitors to my last website within the first 6 ½ weeks of it’s existence. Now granted, I know what I’m doing so I get higher, faster results than are typical for a beginner, but most of that success can be chalked up to one simple daily habit:
Every single day I write one short, 500-700 word article and submit it to various article directories (even if I’m not in the mood to do it). That’s it.
You see, I don’t let the fact that I haven’t been doing article marketing for years stop me from getting tons of traffic. This article you’re reading right now was my effort for the day. Yesterday, I made an article about The Trump Network (a pre-launch MLM company). The day before that, I wrote an article about an MLM guru (I already have more than 300 views on that one).
I write ONE article per day.
Let me share one of my favorite quotes. I don’t know who the original author is, but I heard it a long time ago from a guy named Brad Duncan (who was rich out of his mind). Brad told me “I make the money I do because I do the simple, daily, consistent things that everyone knows that they should do, but nobody does, and I’ve been doing them daily for 20 years.”
It doesn’t take too much time research some quick keywords and write an article – in fact, half the time I don’t even do any research at all, I just do some quick brainstorming and write an article from my imagination. (Like this one – no keyword research was involved.)
The funny thing is, while all my competitors are looking for ‘the perfect keyword’, I’ve gotten more than 2,000 views on my main website in the last 30 days from articles that didn’t contain one smidgeon of research whatsoever to complete. I just started writing a short article about a subject I had some basic knowledge in and whamo! I just took 20 minutes and wrote them up. I’ve gotten more than 50 leads from those articles alone.
So I have a challenge for you.
For this ENTIRE MONTH, write one article per day for your MLM business. I’ll even help you out – you can visit my website and watch a free video training that will explain my personal article marketing strategy in a great deal of detail.
Don’t worry if you suck – you’ll be good at it soon enough. Just do it – I promise you’ll get some results, and with some basic education on the subject your business will by flying in no time!
David Wood uses a unique article marketing system that generated more than 7,000 unique visitors to his website in the first 5 weeks of its existence. You can visit the following link and get a free Article Marketing Video Training series. For more info on how to be a rock star online in the MLM profession, visit David Wood’s MLM Secrets now.
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Bryan Ellis on the Explosion In Virtual Real Estate Investing
by admin on Jul.18, 2009, under General
Bryan Ellis is widely recognized as a expert in the fields of real estate investing and internet marketing, so it’s no wonder he’s regarded as a founding thinker of the new phenomenon of Virtual Real Estate Investing. I recently spoke with him about this topic:
Landlords, rehabbers and foreclosure investors, take notice – you may soon be focused on the new concepts of Virtual Real Estate Investing. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term. And the pure financial potential is staggering.
In order to figure out the truth of the matter, I sought out Bryan Ellis whose experience in the fledgling industry is truly impressive.
“I began using the term ‘virtual real estate investing’ in the late 1990’s when I realized the clear similiarities in profit strategies, regardless of whether the real estate in question is ‘virtual’ or ‘physical’” said Ellis.
One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. He points out that control of a domain name or even a specific web page is much like controlling a real estate property: “those assets can be monetized in similar ways: By selling them for a profit, by leasing them, by offering advertising, etc. It’s not even necessary to own a website in order to profit from it.”
Bryan Ellis points to the example of websites like HubPages, Squidoo, Google Knol, etc. “Each of these services allows any person to write an article or create other type of content, and then allows the author to share in the revenue generated on that page. It’s almost as if you’re renting retail space in a highly desirable shopping district, only you get the benefit of a ‘great address’ in the form of a well-known domain host like Google.com but without paying a single penny in rental fees. It’s a win-win scenario.”
I must admit: Its easy to see the parallels. For example, if you’re the owner of a desirable property, its desirability is (in a business context) largely due to its being in a location that is of interest to others. Similarly, ownership of a desirable domain name is valuable for the same reasons. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.
In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.
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Ask and You Shall Receive - Getting Referrals From Your Clients
by admin on May.28, 2009, under General
It costs five times more to activate a new customer, than it does an old customer or asking for referrals. Employees are seven times more likely to make a call to an old customer or a referral than a cold call. People prefer to do business with people they know. There’s no hard or fast reason why, people just do. I could talk here about trust, the underlying psychology of it all, but the truth of the matter is that whatever the assurance is, if it’s spoken by someone who knows you and that you know, you are more than likely going to follow that suggestion.
With every part of a working position that you may find yourself in, and this applies to everyone from waiters to business leaders, you never know how to make it a habit until you are told to do it. So to the main point of this article – asking for referrals.
When doing this becomes a habit, there’s no hardship in doing it. For a majority of people cold calling is a “harbinger of pain and death”. Well, not exactly but pretty close. When you look a little deeper into asking for referrals, you could honestly say that unless you have spoken with the person or have communicated with them in some way, this is simply a cold call involving three people; the person that referred them, who they are and who you are. You will have every bit as much time to spend explaining yourself as you would on a cold call, but nature taking its course means that your ability to say “Jerry with so and so business recommended I call you”, will keep you inside the comfort zone, and most likely to be heard.
So, if I can go on an appointment, present my project, then close, and simply ask “by the way, is there anyone else in a similar position…etc” and get three referrals, that I know are more than 60% more likely to buy than the ten cold calls I’m going on to make over the rest of the week, which should I push for more of? Referrals or cold calls?
As an owner or boss in a company, which should you adopt as a policy for every call your staff makes? Having a best practice like this as a habit with all your staff, asking for referrals, will soon impact your bottom line in both getting new clients, and reducing your overall costs as outlined at the start of this article. Encourage staff to keep charts, or lists, of referrals asked for and gotten. Encourage cross talk between those who do and those who find it difficult. Doing this one simple thing will have surprising (and long term) benefits to your efforts.
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