Tag: technology
Increase Leverage for Your Home Business by Outsourcing
by admin on Oct.25, 2009, under General
The objective of leverage is to gain the biggest advantage with the least possible effort. Especially, for us, that means maximum ROI with least personal involvement, and we can accomplish this via outsourcing.
Prior articles discussed gaining leverage by 1) re-using, and 2) re-purposing content. In this article, we’ll focus on developing leverage by outsourcing recurring, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or character.
Marcus Buckingham and Curt Coffman documented some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their findings, that are important for online marketers and home-based business owners in general are these: 1) Improve your positives, not your weaknesses, and 2) Acquire assistants for ability.
Online business has a large learning curve and requires many different skills. But, not very many people are talented in all of those skills – and even those who multi-skilled, may not be using their available energy and other skills when they focus on their weaknesses.
William of Occam, noted for “Occam’s Razor,” has noted: “It is vain to do with more what can be done with less.” As small business owners, this has a big lesson for us in terms of our own time usage.
Tim Ferriss, author of “The 4-Hour Workweek” is a major proponent of outsourcing to virtual assistants to handle recurrent, low prioritiy activities or other non-favored tasks.
It may come as a surprise to realize that outsourcing is not limited to giant businesses, but recognizing the low cost of international VAs, even small, home-based organizations can afford to delegate a lot of tasks to VAs.
One task that many internet marketers choose to outsource is writing articles. Many see the value of writing articles, but either can’t write well, or simply don’t want to write, so they delegate article authoring to freelancers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly marginally improve your results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you would like to learn how to leverage your time, sign up for the Online Success for Beginners course.
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Top Ten Technology Basics for Online Businesses
by admin on Oct.11, 2009, under General
Technology is a critical success factor for any affiliate marketing home based business, however, frequently people just starting out don’t have a good understanding of what kind of technology is required or how it will impact their establishment.
The following ten recommendations should help you get properly launched. As much as you possibly can, you should try to set up systems and processes that work together seamlessly, and are accessible all of the time to help patrons and prospects.
Develop a computerized system to make your work simple and your wallet full.
1. Computer & Printer
If you want to do internet marketing, you’ll need a computer – preferably one that you own, either a standard version or a laptop. Get one with a lot of memory and processing speed. A broadband internet connection is better than dial-up. You’ll also need a printer. If you can, get both with wireless capabilities.
2. Your Custom Domain Name
Be certain to purchase a domain name that you’ve purchased, so that you can set off~start} to create your own style. Further, many providers will not permit you to include an affiliate website, but only a domain that you own. A sound domain name will be short (30 characters or less), understandable when either heard or seen, and representative of your business or product. The most favored names end in “.com” and such names are favorite for most affiliate marketing businesses, provided they’re obtainable.
3. Communications
Another indispensable tool is telecommunications, including an ISP and a telephone – either land-line, cellular, or VOIP, with or without headset – as you prefer. It should have both local and long distance features, and if you plan to hold meetings for your downline, the ability to handle conference calls. If you’re going to do workshops, etc., you’ll almost certainly want to acquire a teleconferencing service that can run many, perhaps hundreds or even a thousand, calls at the same time.
4. Web Hosting Service
You’ll have to have a hosting service to provide a “home” for your website. There are many such services on hand to service small businesses and online marketers. Their services do differ somewhat, as do their prices, so be sure to comparison shop before purchasing.
5. Systems & Info Precautions
You’ll also need robust protection for your software and online records. This can take the form of physical security, plus programs such as firewalls, and security applications like McAfee or Norton.
6. Applications & Data Backup & Restore Capability
One more requirement is for backup of your locally stored applications and data. Despite the best security programs you might be able to implement, there will likely come a time when you suffer a system crash, with either some or total loss of information and critical systems. So you will also require a healthy backup and restore capability.
7. Products
You’ll need one or more services to sell – goods that you have developed yourself, or ones that have been created by one or more third parties. If you offer your own products, then you’ll also have to worry about maintaining appropriate inventories, performing upgrades, handling returns, etc. If you get your products from third parties, then you’ll have to worry about maintaining the relations with those vendors, order fulfillments, customer satisfaction and proper payment.
8. Affiliate Program Network
If you’re intending to advertise multiple affiliate products, you’ll probably also want to join one or more Affilate Program Networks (APNs), such as ClickBank, Commission Junction, or LinkShare, etc. to handle your commissions, sales statistics, and other back office functions for you.
9. Web 2.0 Capabilities
The internet is very dynamic, so if you want to be successful in today’s environment, you’ll want websites and services that allow blogging and interactive communities (i.e., ones that use Web 2.0 to enable a whole host of collaboration, using the web as the network platform).
10. Technical Support
Lastly – again a often overlooked necessity – is the need for reliable technical support – for both your local hardware and software, but even more importantly, for any of your customer-facing websites and product systems.
If these go down and you are unable to get swift technical support from any/all your suppliers, the resultant downtime can crash your advertising campaigns, you can lose or push away potential buyers, and ultimately, your profits will suffer (not to mention your reputation, as well).
Technology is the lifeblood of an online business, and given Murphy’s Law, you should to plan for the ultimate breakdowns and system crashes that take place as well. Using all these required technologies will ensure the success of your internet company.
I’m following my own advice and conducting my own online marketing company. Take control of your future and your financial security by starting an affiliate marketing enterprise. Request the FREE MaxPro Report and CD to learn how.
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How to get in to a CPA network.
by admin on Oct.02, 2009, under General
Getting accepted into the CPA networks is hard work. a lot them don’t even want you to join. Over 90% of applicants get turned down, and some CPA networks are just by invite only,closed door ‘old boys clubs’ that only allow insiders with connections to join.
How is anyone supposed to even get started working with Affiliate offers in CPA networks if they don’t even have any hope of joining one in the first place?
Introducing Affiliate Jump by Mike Filsaime and Joe Holland.
Affiliate Jump was designed specifically for those how find the hassle involved in getting started in CPA Networks to though by bypassing all of the initial troubles that are usually involved in getting in and instantly plugging you in to a multitude of affiliate networks and taking care of all site building and hosting.
Affiliate Jump draws affiliate offers from other affiliate networks so you don’t have to sign up for a dozen different networks yourself and risk not getting accepted like 90% of all hopeful CPA affiliates do.You can get started instantly and start promoting your offers without the hassle of getting approved
Affiliate Jump allows you to create and host sites in 20 seconds or less,and gets you connected with tons of different offers from Affiliate Networks across the net. Choose from tons of templates and change the name as you desire.
Also, because your site and your promotions are both managed by Affiliate Jump, it is incredibly easy to check your statistics for all of your offers because they are all in one place inside of your account.
This is not the case when you sign up with multiple affiliate networks, where you would have to log into each individual network to check your stats and monitor each individual site separately.
Affiliate Jump is literally THE BEST way to jump into the CPA game. Not only have you access to the best converting offers and the technology to build your site in seconds, you are also taught proven techniques that will keep you ahead of your competition.
With the cutting edge technology inside to build your offer in seconds and lessons to help you with each step plugged in from the start, you’re less likely to make mistakes that could end up costing you a fortune in the long run.
Affiliate Jump is the ONLY all-in-one CPA set-up service of its providing it's members with an immediate and instantaneous connection to Hundreds of CPA offers put out across dozens of numerous CPA networks,lacking any need at all on behalf of you to apply or be accepted. it all just comes automatically with your connection and service package.
you can start within minutes of joining Affiliate Jump and, with the “Exclusive Members Only” traffic and conversion training provided, you will be ahead of your competition.
To discover how you can make as much as $100 - $500 or more per day using CPA ,visit
Affiliate Jump
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Add Leverage for Your Online Business by Re-Using Content
by admin on Oct.01, 2009, under General
According to Wikipedia, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.” The latter part of that definition has the most applicability for affiliate businesses.
Leverage is frequently defined in either fiscal or mechanical terms, but it has much broader application to a lot of contexts, including the internet marketing industry.
So how can we interpret the term “any influence” for our home-based businesses?
One of the best ways for an online business to gain the advantage of leverage is by re-using available content. I’m sure you’ve seen the countless ebooks currently advertised on the internet – most of these are examples of re-using content, although some may have been originally written as ebooks, most started out as a single blog post, or a response to a customer email, perhaps even some Frequently Asked Questions.
Financially, the advantage gained from leverage is typically expressed as a ratio of some sort, for example, a debt-to-equity ratio. Such ratios are useful for bookkeepers, but that is not the audience I’m addressing here.
How can we calculate the leverage advantage to be gained from re-using our existing content? Consider the following simplistic example: Assume you could write a single document for one customer in ten hours and then sell it for $50.00. You have earned $50.00, but it would have taken you 10 hours to acquire that $50.00; in other words, you have earned about $5 per hour (less than the current minimum wage) for your time but you would not have made any profit on that sale.
Assume, however, you take that same document (modified to remove any non-generic) and offer it as an ebook to the marketplace for $19.95, and that you ultimately sell 100 copies of your new ebook. You would have earned $1995, less the $50 it cost to develop the initial manuscript less another $5 to customize it for any customer/proprietary info, leaving you now with a profit of $1940.00.
This example describes the power of leverage, specifically the benefit gained from re-using existing content.
Once we become familiar with leverage, we discover that there are many different ways to apply it to our affiliate businesses. This article addressed only re-use of content, but there are many other ways. Further articles will discuss other ways that home businesses can apply other types of leverage.
If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.
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Achieve Leverage for Your Home Business by Re-Purposing Your Content
by admin on Oct.01, 2009, under General
According to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
Most of us were probably first introduced to the concept of leverage as we explored the Teeter-Totter in our schoolyard or at our local recreational area. Initially, we played only with kids who were the same age – and weight class – and we were entirely content with the relationship of the board and the fulcrum being predetermined.
But, as we aged and started playing on the teeter-totter with children that were a bit older – and a little, or a lot, heavier – we rapidly discovered that if we could change the location of the weight (thus in effect changing the length of the lever relative to the fulcrum), we could easily lift children who weighed a lot more than we did.
When we merely re-use content, we go for effectively the same market segment and use essentially the same tools and media to reach them.
But, when we re-purpose the content, we change our focus to an alternate market segment, generally for a somewhat different market segment, and we may also modify the media as well. When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.
Many internet marketing businesses sometimes hold live events of one sort or another; e.g., a workshop, seminar, training class, etc. Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience. In the example of the workshop, seminar, training class, etc., it would be a good idea to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.
Re-purposing extends the benefits of leverage beyond simply re-using existing content – it extends our marketing efforts into additional market niches, thus increasing overall visibility of our products, and thus, increasing the bottom line.
Discover how to leverage your efforts with passive income – get the FREE MaxPro Report and Audio and put your income on autopilot.
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