Tag: Spiders
Using Keyword Phrases: Variation on a Theme
by admin on Mar.08, 2010, under General
By now, you have heard of search engine optimization (SEO). It is the process of using keywords to draw targeted traffic to your website business. But what about keyword phrases? They can bring in even more lucrative traffic.
Keywords are used in content, webpage headlines and the like to gain interest from the major search engines. Once you register your website with them, their little soldiers (bots/spiders) go to work checking out what you have to offer. Use words that your customers will choose to search for your website; your content can then rank within the first page of results. This means that you will be the first link anyone sees for those words.
But, there are other ways to optimize besides just keywords. You can use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.
Now, they will try a different tactic. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.
Importance of Keyword Phrases
If you have used any type of keyword tools, not only will you get keyword results but also phrases. It is harder to use phrases in an article and appear natural. But, you can use those targeted phrases in another way – create unique WebPages on your site.
Some people miss out on all that keyword optimization has to offer by simply listing all of their products on one or two pages. Let’s say that you sell cookbooks. Well, there are several different types of cookbooks: desserts, main dishes, appetizers, drinks and ethnic fare to name a few. You could have a link that says “Cookbooks” and links to that section of your shopping cart.
To make use of keyword phrases, though, you could also create a unique page for each keyword phrase. On the home page, include links to each page using that keyword phrase. You will get credit for the phrase appearing on the home page too. You can also pepper your content with the keyword phrases where appropriate and use it as anchor text for a link to the corresponding page on your website.
Keyword phrases are just as important as single keywords. Use them throughout your website to improve your search engine ranking.
Mail this postPopularity: 2% [?]
FREE
Silver Memberships
You’re About to Discover the TRUTH About Success & Wealth!
Yes, It's Finally Here! Get Your
Free Special Report "Ultimate Guide To Webhosting"
Click
Here!
Para obtener pagada Tome
Encuestas En español
Haga clic
aquí!
How Do Search Engines Work – Web Crawlers
by admin on Dec.31, 2009, under General
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
Robert Shaw is an SEO marketing expert. He also offers top quality tips about contact lenses and plastic packaging.
Mail this postPopularity: 3% [?]
FREE
Silver Memberships
You’re About to Discover the TRUTH About Success & Wealth!
Yes, It's Finally Here! Get Your
Free Special Report "Ultimate Guide To Webhosting"
Click
Here!
Para obtener pagada Tome
Encuestas En español
Haga clic
aquí!
Making Your Website Known To The Search Engines
by admin on Nov.21, 2009, under General
Any website owner needs highly targeted visitors who are looking for their website, and search engines can provide these visitors. Your website should be found by the search engines before they can provide you traffic from targeted visitors. Learn more about search engines through google secret loophole materials.
Each online entrepreneur knows that search engine traffic can spell more money to the business. To gain all the benefits of search engine traffic, your website should be first visible to search engines. Search engines use spiders to look for your site. These spiders are software programs that search and index your websites. Search bots may or not index or website so make sure you check the tips below.
Do you know that search engines cannot make sense of flash sites? They are only able to sort through text and little videos and images. So, if your website contains large amounts of pictures and animation with a small amount of text visible, you might as well just unplug your computer from the Internet because the search engines won’t find you anyway. To make sure search engines understand your website, check the source code of your website. If you don’t see the text in the HTML code,search engine spiders won’t see it either. The more text your site has the better off it is.
What you should not forget is to put your keywords in the content of your website. Your keyword should be the search term that your target visitors will be typing in the search engines. Your title should contain your best keywords. The website title tells both the search engine spiders and the visitors what the page is about. Spread your keywords throughout your site to tell the spiders that your website is indeed about that keyword. Do not repeat keywords too many times because this will turn off both the search engine spiders and your human visitors.
If you create a highly visible website that the search engines love, then you will benefit from a constant flow of interested visitors. Take advantage of what the search engines are offering.
Mail this postPopularity: 5% [?]
FREE
Silver Memberships
You’re About to Discover the TRUTH About Success & Wealth!
Yes, It's Finally Here! Get Your
Free Special Report "Ultimate Guide To Webhosting"
Click
Here!
Para obtener pagada Tome
Encuestas En español
Haga clic
aquí!
-
Howdy. Welcome to Cyber Flopping!!
Thanks for dropping by! Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed. See ya around!
