Tag: Small Business
Jump Start Internet Marketing Strategies Through P.T.A.
by admin on Mar.14, 2010, under General
The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability.
You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin.
Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Discover and “plug-in” to where you currently fit into the Internet marketing process. Is this your first experience with Internet marketing? Or perhaps you have some practical experience, but don’t know how to fit it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
T: Team-Up
Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service.
A: Accelerate
If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
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Advertising Your Small Business on the Internet
by admin on Mar.06, 2010, under General
Like most people, you’re probably fed up with having to deal with your boss and the usual nine-to-five grind. After weeks or months of careful research, you’ve decided to “take the plunge” and start your own business. You’ve set up a great business plan and your family and close friends say they are behind you one hundred percent. Now it’s time to advertise so that everyone else will know what a fantastic business you have.
But where to begin? Do you buy print advertising in your local paper? Buy some air time on your local TV or radio station? Arrange to have a full page ad in the local phone book (yellow pages)? Do you hand out flyers to everyone you meet? Those methods work, but only insofar as reaching your immediate area. You have huge plans for growing your business in the future, but everyone keeps telling you to be careful and keep it local until you establish yourself. Besides, you’re going to need to use any initial profits you make to pay for all that fancy advertising you’ve set up. Unless your friends and family have their own thriving business, why are you even listening to them? If you’re reading this, then you are aware of at least some of the power of the internet, so why not utilize this formidable promotional tool?
Online Marketing is a numbers game that comes down to one simple rule:
The key to almost any successful advertising campaign is to reach to as many people as possible. You spent a lot of time setting up your small business, so you know that it is wise to always do some comparative “shopping” before you buy any advertising. Here are several things you should consider:
- Online advertising is immediately done: any type of print advertising has to be set up and scheduled; flyers and newspapers may take several days and an ad in your local phone book may not come out until many months down the road.
- Online advertising is more responsive: you’ve decided to offer your customers a special discount: you can immediately add a coupon and adjust what you need to right on your website rather than having to wait for someone at the print shop or newspaper to get around to it.
- Online advertising is not just cost effective…it is cheaper:you get more “bang for your buck” online. Rather than having to pay higher prices for extras like print work and distribution costs, you can use the money you save on advertising to add to your merchandise. (An additional bonus is that you’ll also help environmentally because you’re using little, if any, natural resources to promote your business! )
- Online advertising can be interactive: Instead of just seeing a flat, two dimensional image, you can catch your customer’s eye with all sorts of “bells and whistles”! Audio and visual enhancements invite your customers to involve themselves to a much greater leval than just looking at a newspaper ad or flyer. There is an extra bonus to advertising online and that is you can also include additional information as part of your customer stories and Frequently Asked Questions ( or FAQs ).
- Online advertising can be easily tracked: If you do any sort of print advertising, the only tangible means of tracking how effective your campaign is, or at least part of it, is to use coupons that the customers have to redeem. Even with that, it’s difficult to know exactly who is responding to any of your advertising. Online advertising can easily be measured and broken down into very exact results. Apart from tracking individual sales, there are ways of tracking which web pages have been seen. This is a strong tool to use to help you refine your advertising and be much more responsive to your customers.
- Online advertising works: If it didn’t, it wouldn’t be enticing national advertisers to continue to increase their online advertising budgets by twenty-five percent each year!
You’ve read all of these great things about internet advertising and how it will open up the door to financial freedom for us all. Before you actually start trying everything you see online, it is important for you to do your due diligence regarding online marketing.
“Low Start-Up Cost!”
There are many self-proclaimed “gurus” out there that claim you do not need much moolah to start off with. This often leads new marketers into believing they can make a fortune on the internet with only a twenty dollar investment. Of course, there are the “rags to riches” stories to catch your eye, but I have found that the average successful online marketer started with a few thousand dollars to “play” with. Comparatively speaking, this is a very low amount to invest in your business, whether it’s located on the internet or in a more tangible brick and mortar building.“Make Thousands Without Breaking A Sweat!”
“Buy Now and make money on auto-pilot while you wine and dine at the country clubl”…yeah, right. Perhaps, once you’ve established your business, this will become a reality. As with any small business, however, you pretty much get out of it what you put into it. It will take a lot of hard work, everyday, to make your dreams of internet success come true. Many of the successful online marketers I know put in from twelve to fifteen hours a day, every week. Internet marketing is just like any other small business: it takes time and energy to grow, especially in the very beginning!“Earn Money While You Snooze!”
This is actually one of the best perks to advertising your business online. Unlike a business in a brick and mortar building that you open and close each day, once you’ve set your business up on the internet, it is available 24/7, all year long. So, yes, you can earn money while you sleep! —————————————————————————————————————————-
Article By Craig Maxwell of Buckeye Business Marketing Craig is the #1 Ohio SEO Expert) who specializes in driving traffic to web sites. You can hire Craig to help with your Small Business Growth,and as a internet marketing consultant, aa well as web site design. Buckeye Business Marketing offers a variety of services to help you dominate your competition, including SEO services, PPC management, list building, reputation management, consulting, and more. For a free consultation go to: http://www.BuckeyeBusinessMarketing.com
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Small Business Tips For Internet Marketing
by admin on Feb.26, 2010, under General
Marketing is a very important function for every growing business, small or big. Small scale businesses have diverted a lot of attention towards web marketing as these marketing offers many rewards. Small scale companies can give a competition to large scale companies through web marketing which is in not at all feasible in the authentic world. Availing all the benefits of the promotion strategies under practice is one of the best ways in which every business man can be successful in having a strong base for their business enterprise. There are many points of consideration which have to be looked upon by the small business owners when they may be opting for online marketing.
You need to have decided upon the goal before you begin with your online marketing activities. Ensure that you have learned about the positives that are expected out of the marketing campaign. Not having specified goals will lead you nowhere because after the accomplishment of the online promotion strategy you may not know what actually have you received. In order to understand your returns from a marketing campaign it is very crucial that you have defined your targets at the initial stages. For a great start in internet marketing, try Niche Blueprint, a new course from Tim Godfrey and Steve Clayton.
Once your campaign is live, you have to track the progress and answer customer queries. There may be many doubts into the mind of the customers which may be posted somewhere on the internet like on the blog’s or forums then it is advisable that you give an answer to them. Make sure that you are available on the internet all the time so that you can solve the queries of the customers in the best possible time. In case your clients are of the opinion that you are concerned about them spending money you will be able to generate more business.
One marketing method that cannot be omitted is search engine optimization. Higher page ranks and high viewer ship are the two benefits which can be availed by any of the online marketer opting for SEO. In case you are planning for a small business online campaign ensures that you have a monthly SEO budget and track results consistently. Article marketing automation can also help you seo dramatically by distributing your content all over the web.
One another way in which you can start up your small business on the internet is by getting yourself listed with the affiliate programs. The affiliates would make the sales for you and all you have to do is to pay them some part of commission for the work done. Businessmen are of the opinion that these methods are quite reasonable and economical as they have to pay commission to the affiliate from what they have received from the deal.
In case you are novice into internet marketing they you need to be make yourself ready for few surprises which can be good or bad. As you are novice in web marketing you cannot imagine that whatever you do will be correct. You need to stay alert at each and every stage this is because you would make mistakes but you need not worry and learn from it so that you can work on them to get good results. You need not be upset at the first effort is not successful as the second effort will be much better only due to the fact that you will be used to the tactics that are involved in marketing. Check out Niche Blueprint today and find out how the gurus make the money everyday.
Small business owners have a chance to become global and spread their reach with the helps of internet marketing. Through online marketing you will be required to spend less to drag attention of the audiences as compared to other marketing resource which would involve high cost.
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3 Steps To Your First Small Business Website
by admin on Feb.20, 2010, under General
When planning your 1st small business website, there are three essential queries you ought to ask yourself:
- Who is your target market?
- How will your target market notice you?
- How will you convert your guests into sales?
These questions sound obvious, however it’s amazing how many folks don’t bother…and then moan that “our web site doesn’t bring us any business”.
one) Who is your target audience?
Offer a great deal of thought to your target market. Who do you wish to draw in to your website? Why? The solution to that’s a lot of than probably to sell them one thing – a product, a service, or an plan perhaps.
Claiming that your market is anyone and everybody is much too imprecise, and your website can lack focus, and fail to maximise its potential. Ideally you should be aiming to form a niche.
a pair of) How can they find you?
Making a distinct segment will conjointly facilitate your with the search engines, and drive hot ends up in your site.
Think about what keywords your target market would possibly sort into a pursuit engine to seek out you. Truly do the searches yourself. Who comes up within the top 30? As a result of that’s where you wish to be. Are your competitors there? Have a look at their sites. Do they work? How will you improve on them? Determine something unique about your business that sets it except for the rest.
Those keywords – or keyphrases to be a lot of correct – need to be incorporated into your pages of your website – in the page titles, in the headings, and in the interior links.
Be specific together with your keyphrases. They will be less competitive than the additional general single word searches, and will a lot of accurately target your market. You may need to localise or specialise to induce in that high thirty – and also the prime 30 is where you need to be to drive traffic to your site. As I am certain you’re aware from your own expertise, if you haven’t found what you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your internet pages – that is pages on external websites that link to pages on your site. Crucially this link acquisition ought to be a natural growth – where inbound link count will increase at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the identical keywords – especially within the linking text. Search engines rank pages based mostly upon their name – your ranking can be determined by what other (ideally high ranking) pages say regarding your page.
3) How will you convert your visitors into sales?
Don’t just tell them what you are doing or sell. Tell them why they need it (yes, wish – not would like). Supply incentives, freebies, discounts – something to urge that dialogue started.
Current research indicates {that the} human brain makes a judgment about a net page inside a twentieth of a second! That does not leave you very long to create an impression. Thus, create sure that you have your Distinctive Selling Point (USP) clearly visible on your home page - and ideally outstanding on every one in every of your other pages. When all, it isn’t a only if the house page can be the first page {that the} visitor sees, notably if they need found you via an enquiry engine.
Then make positive that you simply list your bullet-pointed guarantees. Visitors should understand why you’re completely different from the rest, and why they must house you and not your competitors. And as we have a tendency to’ve discovered, they have to understand this beautiful much instantly.
Lastly, make positive that your web site contains a funnel-like structure. Identify your necessary pages – typically the “decision to action” or purchase pages – and make certain all roads lead to those pages. Your internal links – like their external equivalents – should describe the target page. If you sell blue widgets, don’t decision your products page “Merchandise”, decision it “blue widgets”, and build sure {that the} links pointing at this page additionally say “blue widgets”. This can not solely facilitate the search engines determine and rank the foremost vital pages in your website, it will additionally lead your visitor to that every one necessary conversion.
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Does anyone know of a good internet marketing company is Orange County?
by admin on Feb.15, 2010, under Other - Advertising & Marketing
I own a small business in Seal Beach, California and I want to hire a company to handle my Internet and online marketing. Can anyone recommend a decently priced company in or around Orange County? I don’t have a large budget, so I do not want one of these companies that charges hundreds of dollars just to talk.
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