Tag: Service Marketing
AdWords Campaigns, Avoiding the Mistakes
by admin on Oct.19, 2009, under General
There can be no good commerce without proper marketing. Internet Marketing campaigns are a must for businesses wishing to boost their sales. Online marketing has become more and more a distinctive and important aspect in the development and evolution of any company, big or small, which aims at reaching a specific range of potential customers.
With the emergence of Google’s AdWords service, online marketing has changed. It is now possible to target potential customers more accurately than ever, taking into account that Web search is the second most used online application after e-mail.
What is AdWords?
AdWords is Google’s tool, meant to help you advertise your business. It can be used to create simple, yet effective ads that will be displayed to people performing online searches for information related to businesses such as yours. Basically, a Google AdWords campaign is one way of doing online keyword-based advertising.
At the core of any pay-per-click campaign lays the commercial links (the ads) associated to keywords, displayed on the right side of the result page when a Google search is performed. What Google offers is actually placing certain Web sites on top of all the results for a specific search (i.e. keywords). Against a fee, naturally. These sites are placed systematically on the right side of the result screen and marked as “commercial links” so that the user is not mislead, since Google’s goal is, above all, to maintain the credibility of its search engine.
The AdWords ads are very simple. They come in a variety of formats, amongst which the most common are the text format and the image format. There can also be animated ads, video ads, mobile ads, etc. The text ads usually consist of:
• An ad title (up to 25 characters, including spaces): must attract users that may have an interest in your products or services
• Two description lines (up to 35 characters each, including spaces): should be clear and compelling enough to convince the user to visit your site
• The display URL (up to 35 characters, including spaces): this is where the user will be directed when clicking on the ad.
15 Most Common Errors in an AdWords Campaign
Don’t assume that this is an easy task. It’s not. Remember that Google is a tough nut to crack, but with the right set of tools and a lot of hard work and dedication, it can be done. Therefore, it is good that before creating a pay per clíck campaign, you have a clearly established goal. According to this goal, begin creating your AdWords campaign.
As with Search Engine Optimization, AdWords campaign management is a must and must be done properly. There are many aspects that can be overlooked. Some of the most common AdWords campaign mistakes come from superficiality or insufficient knowledge about the targeted market and the way the Web works.
Among the worst mistakes being made in such cases are:
1. Bidding too much in order to be placed on the top position
Even if this seems like the best choice, being “Number One” in this case is not necessarily the best. Keep in mind that Web users are accustomed to searching, and they usually don’t stop at the first ad. And, since they are first prospecting the market, it is highly possible that you only get an unqualified clíck. It seems that being no. 3 in paid search is one of the best (i.e. profitable) positions.
2. No geo-targeting
Try to relate to the potential customers in your area first. They are more likely to take their business to a local company. Add, for example, the name of the town or of the area where your company is in your ad and the effects will be noticeable.
3. Bidding on broad keywords
Broad keywords are very likely to take your CPC (cost-per-click) to a very high level. Therefore, try to brush the keyword líst that you wish to use for your PPC campaign and retain only highly searched-for keywords. Those are worth bidding for.
4. Boring content
Don’t say what others have already said. Be creative. Be fresh.
5. Non-relevant landing pages
Make sure that when the Web user clicks on the URL in the ad, it will take him/her to a relevant page. You don’t want the user to get frustrated by not finding the desired product/service advertised in the ad.
6. Directing users only to the home page
Unless you have a really cool Web site that captivates users and makes them browse through it for endless minutes, they will get frustrated if they have to search throughout the site for what they need. You should send them directly to where they will find what was advertised.
7. No keywords in the ad text
Do insert your keywords in the title and description of the ad. Nevertheless, remember to keep an eye on the clarity and relevance of the ad. Visitors must understand exactly what they will get when clicking on it.
8. Not tracking the results
You should monitor the keywords that you use in your Google AdWords marketing campaigns. The most at-hand tool is Google Analytics, built into the AdWords interface. You should be able to see and rule out the keywords that are not helping you get the desired ROI (return on investment).
9. Same bids for the content network
AdWords gives you the possibility to have two separate campaigns, one for the content network and the other for the search network. You should set different bids for the content network. Otherwise, the CPC will be much higher than anticipated.
10. Suggesting that what you offër is frëe
Don’t try to lure visitors with false statements. All you’ll get is irrelevant traffíc and no conversion (or not significant enough).
11. Not identifying the uniqueness of your product/service
Identify what makes you and your product/service unique, what makes you stand out from the large crowd of competitors. Find the keyword(s) that supports this uniqueness.
12. Failure to create multiple ad groups and ad campaigns
Don’t fall into that trap. Unorganized campaigns will fail to produce the expected results. Group all the single ads that target related keywords. If you’re advertising more than one product/service, it’s best to have the ads grouped by category.
Also, don’t use just one campaign. Split your ads into separate campaigns. You will be able to see which of them gives you more satisfaction in terms of conversion rate.
13. Failure to test with more that one ad
Don’t limit your advertising campaign to just one ad. It may not contain the best keywords. Create more ads and see which one works best.
14. Not using targeting options for keywords
Broad matches may or may not improve your conversion rate. But if you use the keyword targeting options, you may notice significant improvements. The targeting options are the square brackets – [blue tulip] – and the quotation marks – “blue tulip”.
Also, you can use the negative character (minus sign) in order to specify certain keywords for which you don’t want your ads to be shown: -tulip. This will also prevent you from paying for such words. A penny saved is a penny earned, they say.
15. Not using company/brand name keywords
Don’t leave out the name of your company or of a brand you’ve created. You wouldn’t want the competition to make profitable use of it, would you?
So, when you plan on creating an AdWords campaign, try to keep an eye on the aspects mentioned above. There is too much at stake to afford bad internet marketing campaigns.
What’s In It For You?
To make it short (taking into account that your Google AdWords campaign is a good one): an improved conversion rate. After all, this is what you were aiming for. If you only take a look at the possible AdWords campaign mistakes mentioned above, it is easy to figure out the disastrous consequences of a poorly managed advertising campaign.
Ultimately, it can put you out of business. On the other hand, a well-directed and properly instrumented pay-per-click campaign can go a long way. You gain notoriety and make a profit.
There are so many ways in which you can save monëy when creating an AdWords campaign. If you manage to avoid the above-mentioned mistakes, you will surely notice an íncrease in your salës or amount of contracts for your services.
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Internet Marketing to Advertise Your Product or Service
by admin on Sep.21, 2009, under General
Marketing on the web has become the preferred method of promotion and advertising for both web and offline businesses. Online marketing gives business owners the opportunity to seek out their selectedviewers, while often receiving instantaneous outcome. To meet your targets in the online marketing field, you must first make acquainted yourself with common promotional and marketing particulars. Just a few simple tips can assist you build your venture into all that you wish for.
To make a big income from your business, you have to first find a way to win people to visit to your site. Building consistent viewer base is very crucial in internet marketing. It is a good idea to study other websites with a similar audience as yours to help in the expansion of your online marketing plan.
Affiliate Programs
Affiliate program is a great method of traffic generation, as well as, web site advertising. For example if you would like to advertise a forex applicationall you have to do is to offer an associate program and affiliates will work hard and build sites like Ivybot Review and direct traffic to your site. You reward the affiliates only for actual sales achieved by them and not for not for casual visitors. Further since many affiliates got a good viewer base in this topic, your software will get wide promotion within a few days. As the internet grows, so do the numerous ways to get publicity to your website.
Offering a free sample on your web site is a great tactic to get prospective customers interested in your product. The term “free” is probably the most powerful internet marketing tactics ever. Like in any marketing proposal, creativeness is a requisite. If you are not able to dish out any free items, why not offer a special offer or discount? It is crucial that this offer is only open at your site; this indicatess that you are willing to offer something different from other business owners. Innovation can be the formula to win the internet marketing venture.
Buying Advertisement
Buying ad spots from reputable sites or from search engines like google or yahoo is a great way though it is expensive. The advantage of this idea is that you will get traffic immediately and you don’t need to wait for organic traffic like word of mouth.
Creating an honest and firm name in the business community is a necessity.
People need to feel safe while buying from you, and not be anxious about giving their personal information on your web site. This is true whether your product is an information product like 10 Minute Forex Wealth or mentor program like Pip Mavens. A lot of consumers look for an approval seal such as the Better Business Bureau approval seal. Once customers trust you; your business and internet marketing ambition can continue to prosper.
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Why sales forecasting could save your business from extinction
by admin on Aug.14, 2009, under General
More than 50% of businesses don’t survive more than 5 years. If you closely examine government figures you will see the evidence
The official state the reason for expiration is the unfortunate ones just ran out of funds. This description is useless and so I decided to track down people directly and indirectly connected with failed businesses to see if I could uncover the details, establish any common reasons for failure and post them on the net in the hope that my results would help others avoid a similar fate. I uncovered eight common reasons for business death. Here are three of them:
No Vision, mission or strategy
“If you have not worked out where you are headed then how are you going to get there?” You must have a clear vision of what you want to achieve and how things will be for your business if you achieve it. To achieve anything you it is essential to have a strategy. Strategy is very similar to a route map it tells you how to get there. It’s a structured plan of actions. To make a strategy work you have to create a business plan that not only contains the key actions and milestones but can used to measure business performance against. A key instrument for tracking and measuring business perfomance is the sales forecast.
Lack of a system for marketing or sales
Marketing is about finding markets and testing strategies to position your offering in the minds of prospects and directing them into your sales pipeline. Sales is about engaging the prospect and getting them to buy your product or service. Marketing is a process of measuring and refinement of the ways you employ to acquire prospects. Sales is the process of creating leads, forecasting sales and closing sales. In successful businesses a good marketing and sales system is consistently supported by a well designed sales forecasting software system. Systems like these enable you to track and measure the actions and results in the sales and marketing processes. Outcomes arederived from reports produced by the software which can then be used to compare planned vs actual results. The point I am making is what gets measured gets improved or discontinued. This is the key formula for success.
Lack a system to get sales from their existing customer list
There is a well known saying that 80 percent of your sales should come from 20% of your customers. Your focus is to achieve or surpass this number. Customers that have previously bought from you are easier and more cost effective to persuade to buy from you than prospects that haven’t. A combination of good web based crm software and sales forecasting software will give you the knowledge of recent activity and allow you to find opportunities in your existing customer lists.
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