Tag: Research Tool
The Truth Behind the Keyword Elite 2 Research Tool and Getting Rapid Mass Traffic
by admin on Mar.04, 2010, under General
Keyword Elite 2 is a powerful software tool that can literally make your keyword research the most easiest part of your marketing campaign. As one marketer swimming in a sea full of those like you, the value of cashing in on good keyword reasearch is obvious. It truly marks the line between success or failure for your business. Most search engines bring your website to the proper audience through the use of keywords. The makers of Keyword Elite 2 used that information to their advantage when crafting their product. You’re asking “Who bore this software?”–does Brad Callen and his elite software development team come to mind? Many at this point begin to ask “What exactly does Keyword Elite 2 do for me?”
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If you are seeking keywords that will generate a profit for you, Keyword Elite 2 presents you with an automatic way to determine these. By now you’ve learned how online marketing works; you’ve done your homework and know Brad Callen is no fly-by-night fluke. Callen has repeatedly succeeded in his own right towards the one goal: helping marketers like you gain an edge over competitors by placing the right tools in their hands. The superior nature of his products far surpass similar ones on the market. SEO Elite, another tool written by the same design team, focuses on assisting marketers and webmasters build lists of vital SEO information.
Prior to the release of Keyword Elite 2, a previous version existed which was highly praised by nearly all of its users. This program became the most popular method of determining data about particular keywords, as it generated the precise results that were being searched for. Time is crucial when you’re marketing on the Internet and this tool helped many save on it by doing the research part automatically. If you are involved in any aspect of Internet marketing, it is impossible to deny the power that effective keywords provide. Keyword Elite 2 features additional tools which will help you conduct the usual research, but also include more advanced tools which will aid your business. [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic page.|Super new marketing revolutions can be found at this Rapid Mass Traffic bonus page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic page.|Check out this Rapid Mass Traffic review page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic page.|Look at this Rapid Mass Traffic page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic page.|A fantastic new program can be seen at this Rapid Mass Traffic page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic page.|This Rapid Mass Traffic review page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic page.]
Google Adwords is a popular advertising medium for many online marketers, but if you know anything about it, making the right keyword lists determines the success of your Adwords campaign. When you invest your capital, you want to obtain some solid results for what you have invested. Brad Callen’s Keyword Elite 2 amazingly preforms all of the research necessary for an Adwords campaign. This tool is referred to as the ‘AdWord Time Machine’, which uses a selection of data over time to determine your success. It will go back in history up to six months, providing the previous information that a particular keyword generated. When you have this vital information at your fingertips, you can see the performance of each keyword, and whether or not it is worth investing your capital in. Be honest with yourself: bidding on a keyword using the wrong information you’re apt to lose money; the Time Machine can actually help minimize this.
Keyword Elite also has the ability to connect you to joint venture associates– marketing partners that can assist you in retailing your merchandise. Perhaps there are people in your specific market with important, irreplaceable assets – such as websites or lists – which could help you to grow your business. By connecting and potentially collaborating with these groups, you can form a promotional alliance that will generate revenue for your product. [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic page.|Super new marketing revolutions can be found at this Rapid Mass Traffic review page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic review page.|Check out this Rapid Mass Traffic review page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic review page.|Look at this Rapid Mass Traffic page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic page.|A fantastic new program can be seen at this Rapid Mass Traffic page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic review page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic page.|This Rapid Mass Traffic page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic review page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic page.] Ask yourself if sharing a percentage of your actual sales profit is worth having your new partner use resources you didn’t possess before and generate an increase in potential customer traffic. The truth is that Keyword Elite 2 is the most business-serious keyword research tool available today. Try it out, it’s worth it.
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Keyword Elite 2 – Discover Profitable Keywords and Get Mass Traffic
by admin on Mar.04, 2010, under General
Keyword research happens to be one of the most crucial aspects of search engine optimization and pay per click marketing. Your campaign relies heavily on this particular duty. Brad Callen’s Keyword Elite 2 is heavily considered as the best keyword research tool out there to get you the research that you require. Brad Callen and his software developing team have a long history of helping the Internet marketing industry flourish by providing the necessary products and information. Many leading software programs have been produced by Brad Callen and his colleagues, including the SEO Elite software, which is considered a necessity for productivity and superiority in search engine optimization.
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Even the initial edition of Keyword Elite 2 was revered by the Internet marketing business as a preferred method of gathering crucial information on keyword research. The program was an overnight sensation. Not only did it help people identify the effective keywords they needed to have, but it also helped them to pinpoint the most profitable keywords. Keyword research lies at the heard of effective search engine optimization, and proper application of it will give you the success that you’ve always dreamed of. In the event the right keywords are escaping you, your marketing campaigns are doomed to failure, leaving you unable to succeed. [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic page.|Super new marketing revolutions can be found at this Rapid Mass Traffic page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic review page.|Check out this Rapid Mass Traffic bonus page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic review page.|Look at this Rapid Mass Traffic page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic bonus page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic review page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic page.|A fantastic new program can be seen at this Rapid Mass Traffic review page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic bonus page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic bonus page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic bonus page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic page.|This Rapid Mass Traffic bonus page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic review page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic review page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic page.] The audience you end up attracting will be inappropriate. Though there are many dynamics to prepping your website for search engines, keyword research remains the most decisive part of the equation. Keyword Elite 2 was designed with marketers in mind, and created with the intention of helping them dominate the search engines and benefit from them. Additional features have been added that examine keyword research from several different angles.
One is the Adword Time Machine feature, this is a fantastic new software tool available with the Keyword Elite 2. This new addition to the software helps you research your required keywords from the past, up to 6 months, and gives all the required data for your chosen keywords. As an Internet marketer it is time to give a cheer and relax, as you have the ability to do hours of research in a considerably smaller amount of time. If you look at the specifics, it can take you tons of hours of work to uncover the important data about a keyword and to determine if it’s worth bidding on. Marketers are thrilled about this feature, as the process is simplified, streamlined and sped up greatly. [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic page.|Super new marketing revolutions can be found at this Rapid Mass Traffic page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic review page.|Check out this Rapid Mass Traffic review page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic page.|Look at this Rapid Mass Traffic review page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic review page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic review page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic review page.|A fantastic new program can be seen at this Rapid Mass Traffic page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic page.|This Rapid Mass Traffic page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic review page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic page.]
Another bonus feature included in the new software is assistance in finding interested joint venture or “JV” partners to grow your business even further. A myriad of online marketing companies have employed this method of utilizing the strengths of others to quickly send their profits to unforeseen levels. Working with targeted people who will want to promote your product on the web as well as to their customer base and continuing on out like a blossom. The Bum Marketing idea that is presented in the new edition is yet another key part of the accomplishments that the program has achieved. Long tail keywords can help you enjoy even higher rankings in the search engines, and this feature will help you find out what the most profitable ones are. If you really want to make it big online, you have to realize the value of long tail keywords as they have many people searching on them, with a less number of competing sites. This gives them the advantage of being very focused and profitable. By using these highly profitable keywords, writing a couple of sharp articles and then turning them over to Ezinearticle or Goarticles, you will find your business rising quickly in the search engine rankings.
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Get Loads of Traffic Using Keyword Elite 2 Software
by admin on Mar.04, 2010, under General
If you have been into Internet marketing for a while now, you know the significance of effective keyword research. In SEO or PPC campaigns, effective keyword research is a vital aspect. Acquiring the necessary keyword data has become easier and more efficient with the exciting release of Keyword Elite 2 research tool by Brad Callen and his software development team. A lot of people have become very successful in Internet marketing thanks to the tools that have come out from Brad Callen and his team. The effectiveness of these products are mostly due to the main principles that they work from, keeping your campaigns sturdy and effective. For example, the release of SEO Elite immediately redefined the Internet marketing world and continues to be a tool by which standards are set.
[To give Keyword Elite 2 a try visit this Keyword Elite page.|If you would like to see Keyword Elite 2 in action follow this Keyword Elite page.|To see how you can benefit from a system like Keyword Elite 2, simply vist this Keyword Elite page.|Simply vist this Keyword Elite review site to see how Keyword Elite 2 can work for you.|To give Keyword Elite 2 a try, simply go to this Keyword Elite page.|To be on your way to finding out about what Keyword Elite 2 is all about vist this Keyword Elite site.|Do not waste time, take a look at this Keyword Elite 2 page now.|If you need to start earning some affiliate revenue, then give this Keyword Elite 2 page a try now.]
The initial edition of Keyword Elite contained many beneficial functions, providing online marketing companies big and small the secret behind the mystery of keyword research, ultimately relieving a huge burden from their workload. Because of popular demand, it rapidly became the most popular marketing software. The earlier version of Keyword Elite made remarkable discoveries not only possible, but easy; guess-work was eliminated and needed facts were presented in a user-friendly format. The ongoing battle for search engine optimization depends on correct and refined keywords, the accomplishment of which can take massive amounts of time without the proper tools. Your business will never grow if this foundation is not built. After all, you don’t want to waste time reaching out to people who aren’t interested in your product, right? [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic page.|Super new marketing revolutions can be found at this Rapid Mass Traffic review page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic bonus page.|Check out this Rapid Mass Traffic review page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic page.|Look at this Rapid Mass Traffic bonus page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic review page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic review page.|A fantastic new program can be seen at this Rapid Mass Traffic bonus page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic bonus page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic bonus page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic bonus page.|This Rapid Mass Traffic review page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic review page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic review page.] Which is why Keyword Elite 2 was created,;this advanced version of the original software came even more packed with features which made keyword research that much simpler.
Those of you who market through Adwords would do well to figure out what the best keywords are for your advertisements. That is why they creators of Keyword Elite 2 equipped it with what is called The Adword Time Machine. How does it work? Just basically lets you go back in time to find out how well a certain keyword did up to six months beforehand. This gives you the data you need about any keyword before you bid on it. Why spend hours upon hours doing the research yourself when you can now have the research handed to you. As you bid on your keywords, you have to find out its effectiveness, so you’re not spending money for a useless keyword. Which is exactly what the Adword Time Machine will do for you.
Exceeding the expectations of a conventional keyword research program, Keyword Elite 2 assists you in the path of locating Joint Venture collaborators to support the sale of your merchandise. This is crucial to your success because as we all know, success begins somewhere, why not with a partner who’s already made it in the market? Smart marketers know the advantage of joint venturing, which has been around long enough to show marketers its value. You will be able to enlist the help of parties that are interested in collaborating with your company; by utilizing their existing marketing campaigns and email directories, your product will gather increased exposure to the market, ultimately leading to increased revenue for your business. [If you want to know about a great new internet marketing technique check out this Rapid Mass Traffic review page.|Super new marketing revolutions can be found at this Rapid Mass Traffic page.|Innovations in affiliate marketing can be seen at this Rapid Mass Traffic review page.|Check out this Rapid Mass Traffic review page to see a new revolution in internet marketing.|If you want to know the latest craze in marketing have a look at this Rapid Mass Traffic review page.|Look at this Rapid Mass Traffic review page to see what everyone is talking about in marketing these days.|Have a look at this Rapid Mass Traffic page to see what is the latest in affiliate marketing.|The latest in marketing online can be found at this Rapid Mass Traffic page.|A great new course in the new wave of internet marketing can be seen at this Rapid Mass Traffic page.|A fantastic new program can be seen at this Rapid Mass Traffic page.|The latest new course in affiliate marketing can be found at this Rapid Mass Traffic page.|Look no further for the latest innovations in marketing online than this Rapid Mass Traffic page.|Everywhere you look these days, marketers are turning to techniques such as can be seen on this Rapid Mass Traffic page.|All marketers are taking note of the latest trend in marketing like what can be seen at this Rapid Mass Traffic page.|You need to consider the latest trends in web marketing like what is seen on this Rapid Mass Traffic review page.|This Rapid Mass Traffic page has the newest type of information on the latest ways marketers are earning money on the internet.|You really need to see this Rapid Mass Traffic page because it has information you need to know to keep up with marketers today.|A new type of marketing is explained at this Rapid Mass Traffic review page so you should really check it out now.|Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic page.] The updates that Keyword Elite 2 has experienced go even further with the Bum Marketing principles. Bum Marketing makes discovering long tail keywords and key phrases a snap; this is crucial since these keywords have little competition and a high search volume as well. Another advantage to using Keyword Elite 2, is that writing articles using the keywords and phrases you discover will quickly yield high rankings with the search engines when submitted to popular article directories.
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The Advantages of Adsense For Search
by admin on Feb.23, 2010, under General
Adsense for search provides publishers with the opportunity to supply a look tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.
The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a web site could come to Google to complete a search. If this resource is contained among a web site they are currently on, then they are possible to use the publisher’s web site for search, and thus the publisher can receive returns.
Publishers often claim that having a research tool among their website could be a smart manner to generate Adsense revenues while not the concern of diminishing their brand. In the means {that a} company who sells a product would not wish a rival supplier having an adsense advert within their website, they can not feel that this disadvantage is relevant. The advantages of adsense for search conjointly lies in the house that it occupies on screen. The results are displayed on a separate page, so publishers don’t feel that they’re sacrificing space where Adsense would previously appear.
The tool might additionally lead to visitors choosing the given web site as their homepage. If the web site contains relevant resources, and still has the functionality related to Google then the web site has broader general appeal. Those who are visiting the web site for the first time, and realising it will not satisfy their desires may still use the websites search function.
Adsense publishers often state that they receive less per Click Through with Search. Though this can be the case surfers are a lot of doubtless to be targeted towards adverts than with Google Adsense. If a visitor has have changed the item or topic they wish to search for, and isn’t compelled by the adverts; they can still realize what they are looking for because the publisher earns a percentage.
It’s also a good tool as publishers will permit their website to be searched using the same technology. So surfers are a lot of doubtless to additionally find the resources at intervals the publisher’s web site that they require.
Google includes a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results that embrace advertisers that don’t want to look in Adsense for content.
Google for search is also utilized by massive market leading websites where this is rare with adsense. Firms who offer a service or sell a product are more often opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.
In fact; several businesses actually feel as though their brand is strengthened through it’s alignment with the Google logo. Different’s who choose not to use the Google logo, may benefit from the purchasers assumption {that the} search technology used belongs to the website they’re on, and so additional edges are reaped by the publisher.
As adsense is plagued with click fraud, the identical is a smaller amount possible to happen with search. Click Fraud would need the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be notably onerous, and with less revenue per click those committing click fraud are seemingly to stay far from search all together.
To dominate 1st spot on every search engine, visit this site: find backlinks. Do you want to find backlinks to generate traffic and high ranking for your websites? You can find backlinks buy it at our site to increase your website’s rank on search engines and boost your business as well.
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Five Steps to Effective Keyword Research
by admin on Oct.23, 2009, under General
There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can’t afford to do that.
The keyword research process can be broken down into the following phases:
Phase 0 – Demolishing Misconceptions
Phase 1 – Creating the líst and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your líst
Phase 4 – Plan your Attack
Phase 5 – Rinse, Wash Repeat
Phase 0 – Demolishing Misconceptions
Over the years, we’ve had the opportuníty to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.
Or so they thought.
One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don’t. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it’s difficult to predict how a paying customer would go about looking for it.
This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn’t work in the same industry that you do. If they did, they wouldn’t need you. When describing your site or product, break away from industry speak. Your customers aren’t searching that way and if you center your site on these terms, they’ll never find you.
Another misconception is that generic or “big dollar” terms are the most important for rankings, even if the term you’re going after has nothing to do with your site. Imagine a women’s clothing store trying to rank for the term “google”. Sure, thousands of searchers probably type that word into their search bar daily, but they’re not doing it looking for you. They’re looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffíc, but customers won’t stick around.
Phase 1 – Creating the líst and checking it twice
The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.
The trick is to start slowly.
The first step in this process is to create a líst of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote?
Come up with enough words to cover all the services your site offers. Avoid overly generic terms like ’shoes’ or ‘clothes’. These words are incredibly difficult to rank for and won’t drive qualified traffíc to your site. Focus on words that are relevant, but not overly used.
If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don’t be afraid to take a peek at your competitor’s Meta Keyword tag. What words are they targeting? How can you expand on their keyword líst to make yours better? It’s okay to get a little sneaky here. All’s fair in love and search engine rankings.
Phase 2 – Befriend the keyword research tool
Now that you have your líst, your next step is to determine the activity for each of your proposed keywords. You want to narrow your líst to only include highly attainable, sought-after phrases that will bring the most qualified traffíc to your site.
In the early days of SEO, measuring the “popularity” of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changed and we now have tools to do the hard part for us.
By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren’t aware of.
There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here’s a few of our personal favorites:
Overture Keyword Selector Tool: Overture’s Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lísts alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, “boots” and “boot” would appear under one category of “boot”. This can sometimes cause problems.
Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lísts the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.
Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).
Google AdWords Keyword Tool: Google’s keyword PPC tool doesn’t provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.
Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original líst. Thesaurus.com: Again, another way to locate synonyms you may have forgotten.
If those don’t tickle your fancy, we’d also suggest Bruce Clay’s Check Traffíc tool, which estimates the number of queries per day for that search term across the major search engines.
Keep in mind that you’re not only checking to see if enough people are searching for a particular word, you’re also trying to determine how competitive that phrase is in terms of rankings.
Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites’ rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it’s not, move on.
While you’re testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.
Phase 3 – Finalizing your list
Now that you have your initial líst of words and have tested their activity, it’s time to narrow down the field and decide which terms will make it into your coveted final keyword list.
We recommend creating a spreadsheet or some other visual that will allow you to easily see each word’s conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.
The first step in narrowing down your líst is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don’t have sufficient content to support (unless you’re willing to write some). You can’t optimize for words that you don’t have content for.
Create a mix of both broad and targeted keywords. You’ll need both to rank well. Broad terms are important because they describe what your web site does; however, they won’t íncrease the level of qualified traffíc coming into your site.
For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms “boots” and “cowboy boots”. These words are important because they tell the search engines what you do and may íncrease your visitors, but the traffíc you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women’s cowboy boots? By only targeting broad terms, customers won’t know what you offer until they land on your site.
Targeted terms are often easier to rank for and help bring qualified traffíc. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be “men’s cowboy boots”, “blue suede cowboy boots”, “extra-wide women’s cowboy boots”, etc. Broad search terms may bring you the higher levels of traffíc, but it’s targeted, buying-oriented terms like these that will maximize conversions.
Phase 4 – Plan your attack
So you made your líst of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
Chances are, if you did your keyword research right, at least some of the words on your líst already appear in your site content, but some of them may not. Start thinking about how many pages you’ll need to create to support these new words, and how and where your keyword phrases will be used.
We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as sp@mming. Your content should never sound forced.
Your on-page content isn’t the only place where you can insert keywords. Keywords should also be used in several other elements on your site:
• Title Tag
• Meta Description Tags
• Meta Keywords Tag
• Headings
• Alt text
• Anchor Text/ Navigational Links
You’ve spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
Phase 5 – Rinse, Wash Repeat
Congratulations. Your initial keyword research process is behind you. You’ve created your líst, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You’re done, right?
Unfortunately, no. As your customer’s and your site’s needs change over time, so will your keywords. It’s important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
Good luck!
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