Tag: Red Hot
Red Hot Marketing – No Pain, No Sales Gains
by admin on May.12, 2009, under General
Make money online? The most useful site on the internet. Wealth Matrix Review
Red Hot Marketing – No Pain, No Sales Gains
Do you know where your customers have their point of pain? If you don’t, then you are missing a great opportunity to target your products to address those pains and make great sales gains. Pay attention to the feedback you get from people when they are on your website. The complaints are just as important as the praises they leave. If you don’t have an area for feedback, then you are missing a good way to improve your business and increase your bottom line. So, offer a way for customers to provide feedback, once they become members or register with your site.
The Complaints Are Opportunities
If you hear someone complaining of a headache and you offer them an aspirin or aspirin substitute, what do you think they will do? They are in pain and the longer they don’t address that pain, the more they will continue to suffer. So, most people will take the pill and take you up on your offer as quickly as possible, with immense gratitude, no less. So, what’s the difference between that and the type of pain your customers have when they are looking to solutions to their problems? Nothing! If you can find a way to address a complaint about something that irritates or makes them suffer, you have a brand new area to sell them on too.
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Expand Your Inventory For Healing
Even if you don’t have the right product or service to eliminate their pain, you do have a network of people from affiliate partners to wholesalers that can help you locate that special product that is going to specifically address an are of pain your customers have expressed in their feedback. Can you just imagine how delighted they will be when you email market that solution and offer it them? They will not only be happy that someone took the time to listen to their pain, but also took the trouble to help them heal it too.
The real opportunities can come if there is no competing product out there that addresses a specific pain that you’ve pinpointed in your customer base. In that instance, you will want to take the time to develop a product, after researching exactly how widespread the pain may be in the general population. Then, you will be like a pharmaceutical company that has developed a miracle drug that treats an annoying and difficult problem that no one else has been able to manufacture or deliver before. You will corner the market.
Keep It In The Family
While it’s great to solicit feedback, it shouldn’t be an open-ended function of your website. You want to address your customers’ pains, not the entire worlds. So, keep it in the family. Solicit feedback from paying customers or members of a membership site that you own. Unlike a corporation that can put out an anonymous suggestion box on their website, the same action will only yield plenty of obnoxious comments, and other marketers hocking their wares on your site! So, while the goal is to be helpful and address pain points that can help you expand your business, it doesn’t mean you have to take on the entire world’s pains or allow interlopers to take advantage of your kindness.
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Red Hot Internet Marketing – Ask Yourself: So, what?
by admin on May.12, 2009, under General
Make money online? The most useful site on the internet. Wealth Matrix Review
Red Hot Internet Marketing – Ask Yourself: So, what?
You’ve all heard the dictum to list your benefits. List as many benefits of your product as you can and hope that the person that comes to your website will read most of them. This way, it will overcome any objection they may have and you will score a sale. But, have you read your own list of benefits to see how compelling they are? Have you taken the time to really sit down, pretend you are a visitor to your site, and read the benefits on your sales page. And, more importantly, have you dared to ask yourself: So, what?
Why The Question Is Important
Most sales objections are pretty common from one buyer to another. They think a product is too expensive, or they think a product is too complicated. They don’t have the money right now, or they wanted it in a different color or size. But, there are many people who don’t have a vague idea of why they should buy and are just showing up because some link on the Internet landed them there. They may even be a part of your demographic, but they weren’t thinking of making a purchase and so they have no objections. The only thing they think is :”So, what?” That’s right, the same question that you should ask yourself may be the same question that millions of other people surfing the web may ask themselves. If you know the answer to that question, you know how to compel people to buy your product.
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Read Each Benefit Out Load
Okay, benefits are usually bulleted on a sales page with the best benefits near the top. So, start at the top of the list and read the first benefit out loud. Then, pause. And, say to yourself out loud too: “So, what?” You see? Do you believe the “so, what?” or is your mind overcoming the objection for you? If you have compelling copy that “So, what?” is going to seem absolutely ridiculous to utter. However, if the copy isn’t up to snuff, your so what will generally plant a doubt in your mind and then that will help to lead you to the proper way to frame that benefit in the future.
Eliminate Doubt
Okay, you said: “So, what?” You realize that there was some doubt. The question just made you aware of it. So, you have to pinpoint why that doubt arose. What in the copy was not clear or compelling enough to erase that question from ever arising? What can you do to make sure that even if someone says, “so, what?” they will feel excitement and interest at reading that benefit and continue down your list. You will know when your sales page is ready when you read down the list, ask yourself that question, and realize it has no relevance whatsoever! The points are addressed, they are clearly stated, and they make the right emotional and intellectual appeal. Once you have this technique down, your copy will get exciting, compelling, and almost irresistible on the people who land on your sales page.
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Red Hot Internet Marketing – Personalize it to sell!
by admin on May.11, 2009, under General
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Red Hot Internet Marketing – Personalize it to sell!
Social networking is taking off big time with sites like Facebook and Twitter in the top five social networking sites. These sites have created new opportunities to reach people online, even market them, if you know how to do it correctly. One thing that you can be sure of is that people who get on these sites enjoy the way it helps them define their self-identities. So, marketing to anything that helps them say who they are, what groups they belong to, and what values they uphold is a great way to build your contact list, and even in some cases, promote products that will appeal to this demographic.
Look At Me!
One way that Facebook and Twitter allow you to personalize the profile is by using your real name, or in the case of Twitter, a screen name. This draws attention to who that person is and helps to boost their self-image. In the same way, if you are trying to sell cups or calendars, if you have some way that you can include a personalization to make the item more custom, you will generate more orders. Everyone likes to see their name in print!
Generate A Group Identity
On Facebook, you can set up a Facebook page for celebrities, businesses, and products. People then join these pages to become a group of fans that like the page or topic. Once you have a group of people together, it can be a great way to get a group identity together by creating interesting names for the groups, having interactive activities on occasion and creating social badges that show people as being a member of that group. This helps in promoting your group and your business as other people go to other social networking sites. They can then identify themselves by saying they’re a member of that group or using some other form of badge or button that you provide to identify themselves with pride. Even if they never go elsewhere to promote your group, the fact that they are a part of a group that you started gives you a captive audience and relaxes many of the restrictions that you have for marketing in Facebook. You can’t spam others on their profiles with your offers, but in a group, the practice may be more acceptable if it helps to facilitate group activities and uphold group standards of identity.
Social Values That Sell
If you are a non-profit organization trying to use social networking to help generate contacts and promote some of your products, you can sell through the promotion of your social values. For instance, if you are a non-profit that believes in environmental issues, you can promote specific items in your product line-up, in a post to a group wall, that shows how that item helps to save the environment. Since people wouldn’t join the group of a social conscience site without having some of the same values, it provides an excellent trigger to generate buying behavior.
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