Tag: Positioning
Positioning of Adverts
by admin on Feb.23, 2010, under General
After using AdSense for a while you need to have begun to ask yourself if there’s something you could do to boost your AdSense based earnings. But before you go on experimenting with this and that setup you’ve got to comprehend a number of things concerning positioning.
The primary issue you must know is that there’s no universal position that is guaranteed to enhance your earnings. That being said, the half on top of concerning experimenting is supposed to be taken literally. You’ve got to try as several setups as you’ll to seek out the answer with the greatest benefit.
But, after all sure places typically work higher then others. Of course, Google acknowledges this and that they publish a “heat map” of how much revenue ads placed in sure portions of the page can bring you. Experimenting is usually the most effective means you’ll be able to find, what suits the sub conscious mind of your audience.
Usually the foremost profitable ads are placed at intervals the main content, usually right higher than it. But this is often by no means that a rule and there are some exceptions to it. One known exception has a news web site or one thing almost like a replacement site.
If this can be your case, you’ll typically find that you simply generate additional earnings by inserting your ads at the bottom of the content, right before comments begin. This can be as a result of as users finish reading a story, they need a brief moment where they’re trying for something additional to do. And your AdSense ads will offer them that something.
Conjointly, placing ads to the left facet of your page seems to figure higher nearly all the time. After all, this is logical as a result of text is mostly written from left to right (unless you come back from certain countries where it’s the opposite method around).
Individuals will finish a sentence and come back their eyes to the left position, that means they have a better probability of recognizing your ads.
Additionally, there is a bit additional to the current then just having ads visually in the right place. If you have got additional then one ad you’ve got to stress regarding where they are located in the code as well. And there’s a terribly sensible reason for this concern.
AdSense fills the ads within the order it finds them within the source. Meaning that if the first add you’ve got within the code is not the one generating the very best revenue, you’ll soon begin to lose money, rather then earn more.
This can be as a result of if AdSense doesn’t have anymore ads it can supplement your space with public service ads or simply leave it blank altogether. That means that, if you’re unlucky, you’ll end up with your most profitable locations not having any sensible ads at all. To supplement your revenues
There are other issues with how several ads you should place in your site. The problem {is that if} you have too several, rather then generate a lot of income, you may have a lower click through rate, as guests tend to not follow ads from the places where these come back in excess.
You have to constantly keep track of how the users interact along with your site. Keep a watch out for where the guests can be wanting at your site most. This can be typically the place where you would like to use your initial ads. Conjointly strive not to position ads in annoying positions as that can guarantee a lower click through rate.
After all, you always would like to possess ads that blend in along with your content and generally don’t create the visitor’s presence on your site an unpleasant one. The secret is providing an agreeable experience for your visitor, while generating revenues from their exploration.
And once more, ultimately the best revenue will be earned through a ton of experimentation. Be certain to use AdSense’s channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to higher supplement your earnings.
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Positioning Your New Online Business
by admin on Jul.11, 2009, under General
When you start a new online business, there are so many things to do that it is easy to overlook or postpone addressing some of the most important aspects of marketing. One of the decisions that you should not omit from your initial planning is your business’ positioning.
Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your that of your competitors? What features and benefits do you offer your target customers or clients that the other players don’t?
-Service – Almost any business you can think of boasts that they have good service. However, think how many you’ve encountered who don’t live up to those promises. The first step in making quality service a part of your unique position is to fulfill everything you promise. However, you still must identify for the customer what it is that makes your serviceoffer special. Perhaps you have 24 hour live help available; perhaps you have next day shipment or they receive their shipping free. Find something that makes your business stand out in this way.
-Features and Appealing Benefits – Positioning is not just about what makes you different, it’s also about what you emphasize. Folgers announces to the world that it’s “mountain grown coffee” ( a feature). Guess what? Any brand of coffee is mountain grown. Folgers just claimed this feature before anyone else thought to mention it. What’s something that none of your competitors are talking about?
-Price Point – Not everyone can offer the lowest prices and still make a profit. But you must be certain to convince your prospect that your products and services are worth whatever it is that you charge.
-Negative Features – Is there something you don’t have that annoys customers of your competitors? I’m not saying use negative advertising, but just mention the feature and tie it to a benefit. I’m annoyed when I have to pay for parking to go shopping at Mall. Instead of touting free parking, a mall that wants to speak to me might declare, “you’ll never have to pay for parking”. This drives home the pain of shopping with a competitor without going negative.
-Credibility – Some businesses like to brag about their long history. If your business is new, you need to find a different way to establish your credentials. Perhaps you might say that you bring fresh ideas to your industry or niche. Adding logos from recognizable, trusted sources helps as well. Join the Chamber of Commerce or Better Business Bureau. Work to obtain the endorsement of a magazine or a professional organization. Display those endorsements prominently. Plan for the future by soliciting testimonials.
-Etc. – Literally anything that differentiates you from your competitors can be part of your positioning strategy – your clever URL, your hours of live help, the way your site looks. Small business owners need to think creatively here.
Proper positioning is important from the day that you open your site for business. Traffic to your website is a precious resource. You need to be sure that your unique position is visible and clear as soon as that first potential customer arrives. After all, you need that person to return time after time, because returning customers are the best kind to have. You’ll have time later to worry about other types of your continuing online business development, but the time is now for clear positioning.
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Choosing a Domain Name That Will Brand Your Website
by admin on Jun.18, 2009, under General
So you want to start up a website? What do you want your website to portray? Thoughtful consideration of your website’s future direction will help you in deciding on the optimum domain name for your site. Careful consideration of your website’s domain name can pay off in dividends once your website is published online. Good search engine optimization, or SEO, begins with domain name selection. Not to mention your positioning and branding with your customer.
What if someone already owns the domain name you covet? Is it still possible to buy it? Maybe. It’s possible, but with conditions to consider. With some research and hard work you can still possibly register that coveted domain name even if someone has beaten you to the punch. But for now, lets look at some alternatives to getting that domain name you want:
Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com. Is hyphenating the best way to go? Maybe, maybe not. If you want a domain name that is already taken by someone else and is already a well known, well traveled website, this might be a bad move, because users already familiar with the original domain name will just type the original, non-hyphenated version into their web browser, and end up not at your site but at your competitor’s site. Not what you were after! Also, the longer the name you have chosen, the more tedious and error prone it becomes for the surfer to type in the name correctly, again foiling the chances that they will end up at your website. Definitely shorter is better. Hyphenating a domain name might be a good strategy for you in the following scenario: Let’s say the domain name you want is taken, and the current owner is not willing to give it up. After researching it you find that there is no website published under the domain name, or perhaps there is but it is poorly designed and gets very little traffic. In a case like that hyphenating the domain name might make sense and in fact could be a wise strategy.
Longer or Shorter? You can purchase domain names up to 67 characters in length. At 63 characters, thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be. Who would want to type it into a browser? My website is www.StartMyWebsiteToday.com and has a domain name that tells what kind of website you will be surfing to. Good name selection can be helpful also with search engine ranking. When choosing your domain name try to keep it short and concise, and if at all possible let the name tell the story of the site. Shorter is better here.
Brand Name or Generic Whether or not to call your website by a brand name or to make the name a more generic description of your business online is the question. If your business is known by a brand name, and it is a well known name, of course it is the best possible strategy to try to register that domain name. For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes. Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there. If your brand name is well known, definitely try to obtain your brand name as a domain name. But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well. People often search the web using generic terms, more so even than brand names. A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike. Think it through and hedge your bets. You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better. A generic name if your business is new or not yet well known can get great results, if you can find a good one. To start your search for your own unique domain name, here is a link to a domain name search engine.
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