Tag: opt-in list
How to Get Started in Opt-in Email Marketing
by admin on Nov.09, 2009, under General
An opt-in list is considered by most to be the most valuable piece of any Internet business. But an opt in marketing list is only valuable if the list is very targeted and has responsive. So there are things you must ask yourself to determine if opt-in email marketing is right for you and how to ensure your listbuilding is targeted and responsive.
Pick a Niche You Like Promoting AND Has a Strong Market
Consider a couple of things before you even start to build a list. The first thing you have to do is decide on your niche, and stay focused. You have to choose a niche (subject area) you are interested in, so your interest remains high. Then couple that with proven research you can do in places like the Google Adwords Keyword Tool, to see that what the size of the monthly searches are for terms in that niche. If there’s a high demand and people are spending money in those areas, that’s a good place to start!
Make Sure Your Niche is Profitable
I touched on this above, but it’s that important. You have to ask yourself if the chosen niche has income potential for you. Most of the time you can see obviously when a lot of money is being spent in a niche (eg: health and wellness for example). A lot of niches are more hobby niches (eg: basket weaving) and have very little money-making potential. Are you solving essential problems and high interest areas?
Once you have established the validity of having an opt-in list in your niche, you have to build the responsiveness of your subscribers. This can also be done in several ways.
Choose an Effective Presence in Forums
One way that is overlooked by people new to opt-in email marketing is forum traffic. You can gain traffic in several ways using forums in your niche. The first rule to remember is to provide good value to the forum, and only let your signature be the ad. But in the actual posting stay on topic and be helpful. Be interested in people and they will be interested in you, pretty simple really. One of the best ways is to create an eye-catching signature line for all your posts. This can work in many ways. You could just have a catchy headline that is a link. If the forum allows a banner ad, I suggest using this as your sig line.
Find the Right Forum for Your Niche
Now using this forum technique, you need to make sure the forum you have chosen has a lot of people on it, and it is as targeted in your niche as you can get. You should post on as many quality forums in your niche as you can. Post often and with quality content and comments. This is where you build your potential customers that know you are experts in your niche. Then in the sig line, you can give the chance to learn much more from you by joining your opt-in list.
Kick Your Responsiveness Into Overdrive With Interactive Formats
Why not incorporate video into your sequence sometimes, or for special promotions or content. People will love it, because they are tired of just reading text and really want to see who’s speaking with them. Just remember to keep it personal and always speak as if speaking to a single friend. Just have fun and be helpful, trust me people will love it!
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7 Ways of Monetizing Your List
by admin on May.11, 2009, under General
An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also generate some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via e-mail. With an opt-in list, a site and a subscriber consent to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available on your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site – a little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you stand to make. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money. A well designed ad, done by an experienced web design firm, will actually add to the visual appeal of your newsletter and may even attract even more subscribers.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what products and services they offer. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This is called P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more money you will make.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Some of these techniques may seem difficult to implement but there is lots of list building software and bulk email companies out there that could assist you. Of course you can always employ a reputable web design company to design your newsletter template for you and to create your opt in list for you, with all the bells and whistles attached.
Some internet marketers make huge profits with their opt-in lists, so don’t ignore your list, it is literally the life blood of your organization.
Rian Schoeman
SilverFox Web Design.
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