Tag: Opt-In Email Marketing
Building Massive Interest in Your Opt In Marketing Campaigns
by admin on Nov.14, 2009, under General
You should be using an autoresponder to communicate with your audience and ultimately sell your products or services, then building interest in you is one of your most basic concerns in any opt in marketing campaign. There are some proven and extremely effective things you can do early on to plant the seeds of massive growth!
You need to build a great and trusting relationship with your audience (customer base). Very few people like or will tolerate a hard sale. Marketers have known this for years and the intelligent ones have been making their relationships flourish and audience into friends for a long time!
It’s said that a person must hear the same sales message seven times before they will make a purchase. This can be taken to the next level in your opt-in email marketing and listbuilding pursuits.
The question you should ask yourself is how do I do this using an autoresponder, and how do I make it entertaining and engaging so as to become THE go-to person in that subject area, for my audience?
Repetition is the Key to Sales Success in Opt In Marketing
It is simple to do this, really. In fact, using an autoresponder make this work nearly automatic. Without the use of one of these amazing tools, it would probably not be possible to achieve success in such a streamlined and effective way.
Most Internet marketers make the mistake of pitching their product too often and too hard. They literally slam their potential customers into the corner and try to shake them down. That is a way to turn someone off, but not a way to build a long term relationship based on trust, that creates an open mind and receptive atmosphere.
You should always begin with useful informative messages. These messages should educate the reader in some way on the niche using clear, concise language that the reader can relate to. Also, be entertaining and vary your formats us for example with video, audio, interesting graphics- all of this adds value and opens up your audience more. The core of it all is your ATTITUDE so be helpful, supportive, and reassuring
Then at the bottom of each message, include a link to the sales page for your product or service. Use your first message to focus on the problem your product can solve with just a slight hint of a solution that you can provide. Don’t create walls between you and the audience, face and solve the problem together with them, with creativity and good humor. You’re one of them remember, and you’re there to help!
Solve the Problem–Don’t Sell the Product or Service–Sell the Solution
You have to use this first message as a stepping stone to build interest first in you, to highlight the problems they’re facing, and plant the seeds for presenting a solution later. . The next step should be to move into how your product can solve the problem. You should ease into the benefits of your product. You should provide information in each message that makes them want to know more, and remember to do it an a fun and friendly way!
Give them free and useful information. This is what will keep their interest and keep them reading until your final message. Then in your final message, NOT your first message, it’s really a simple offer, no hard selling required, as they’ll be trusting you and open to your offer.
Again remember not to start with the hard sale and provide hints as to the possible solution to their problem. You need to keep their interest. Then after several repeat messages, they will be begging you almost to help them and provide them with the answer.
If you do this right–and don’t get me wrong, it takes practice to figure it out–by the time the customer reads the last message, they will not even wait till the end of it to decide to purchase without a second thought. To learn more awesome proven strategies that work again and again, get my complementary training resource below that will Absolutely Explode your opt in marketing efforts!
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4 Factors that Explode Profits in a Opt-in Email Marketing List
by admin on Nov.13, 2009, under General
There are really four basic factors that you need to incorporate into any opt-in email marketing list. Some of them, you need to address at the sign up stage and a couple of them become much more important as communications are repeated and continue over time. There’s a few things to do in opt in marketing in order to build trust and a very profitable customer base. Remember in all these listbuilding efforts that you’re building a relationship with your audience. As you build this relationship your sphere of influence will continue to expand. Here’s what to remember:
* Opt-in Speed – This is a very important factor of several stages in your opt in marketing. You need to make your opt-in form easy to locate and easy to fill out. The call to action needs to be strong and the item that they will be receiving needs to be tangible and provide an instant solution to a problem they’re having NOW.
All that’s required right now is their first name and email. Remember this is the beginning of the sales funnel, and people like to consume information as a first step in all cases.
* Visibility and Natural Flow of the Opt In Forms – This factor is also important at every stage. The first thing to think about is to make sure your opt-in form is effortless and in a simple and easy location to find, on every page where traffic is coming to. The opt in form should be on multiple times throughout the page. I like to put mine at least 2 times above the fold (eg: no scrolling required.) Once above ALL text and graphics, and once in the natural progression of the page text. The opt in forms should be so integral to every part of the page, that opting in should be just as natural as reading the page, like a continuation of the story.
This is also important at the communication level. Your email communications with your list should not be complicated messages about your niche. Make sure anyone, even people who may be very new to the niche, can read and understand what you are saying. This is of course important at every stage. Make sure your writing is clear and pertains to the niche that you’ve chosen.
* Personalize Your Opt-In Marketing Campaign – This is very important in the communication stage of an opt-in list. You must thrive to build trust and lasting relationships here. This stage of the process is the most vital to building this trust.
Remember, they have requested information initially to solve a problem they are having and will continue to have a variety of issues in the same niche, which by this time you should be very familiar with and be able to address well. Also, don’t assume 100% that you know every challenge they’re having. Instead, remember to ask through things like surveys and polls as you progress, and any mails you receive keep for reference as well as responding where appropriate. Patterns will emerge and you will tune your efforts towards that.
Of course, further personalization comes into play through autoresponder abilities like using the customer’s first name in the auto reply welcome messages and follow up emails.
These combined will turn your opt-in marketing campaign into a success. Your customers should feel as though they are only ones on the list or at least feel like you know who they are.
* Offer Your Opt-In Clients Something – What I am referring to in this topic is to be sure you make good offers that you know will interest your audience. It does no good to have a big opt-in list if you are offering them products that they either do not want or that are not related to their niche. This can be dealt with by just doing a little bit of research, and most importantly keeping the whole process a dialogue.
There are several other factors that are important in any opt-in marketing list, but I do not think you should overlook these factors under any circumstances. They are the ones most noticeable to your audience who is after all, your customer base who are in effect your audience.
Never forget that you’re a person communicating with other people, and you won’t stray too far. Make sure to grab my free report below for further tips and strategies to make your opt in marketing efforts explode!
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How to Get Started in Opt-in Email Marketing
by admin on Nov.09, 2009, under General
An opt-in list is considered by most to be the most valuable piece of any Internet business. But an opt in marketing list is only valuable if the list is very targeted and has responsive. So there are things you must ask yourself to determine if opt-in email marketing is right for you and how to ensure your listbuilding is targeted and responsive.
Pick a Niche You Like Promoting AND Has a Strong Market
Consider a couple of things before you even start to build a list. The first thing you have to do is decide on your niche, and stay focused. You have to choose a niche (subject area) you are interested in, so your interest remains high. Then couple that with proven research you can do in places like the Google Adwords Keyword Tool, to see that what the size of the monthly searches are for terms in that niche. If there’s a high demand and people are spending money in those areas, that’s a good place to start!
Make Sure Your Niche is Profitable
I touched on this above, but it’s that important. You have to ask yourself if the chosen niche has income potential for you. Most of the time you can see obviously when a lot of money is being spent in a niche (eg: health and wellness for example). A lot of niches are more hobby niches (eg: basket weaving) and have very little money-making potential. Are you solving essential problems and high interest areas?
Once you have established the validity of having an opt-in list in your niche, you have to build the responsiveness of your subscribers. This can also be done in several ways.
Choose an Effective Presence in Forums
One way that is overlooked by people new to opt-in email marketing is forum traffic. You can gain traffic in several ways using forums in your niche. The first rule to remember is to provide good value to the forum, and only let your signature be the ad. But in the actual posting stay on topic and be helpful. Be interested in people and they will be interested in you, pretty simple really. One of the best ways is to create an eye-catching signature line for all your posts. This can work in many ways. You could just have a catchy headline that is a link. If the forum allows a banner ad, I suggest using this as your sig line.
Find the Right Forum for Your Niche
Now using this forum technique, you need to make sure the forum you have chosen has a lot of people on it, and it is as targeted in your niche as you can get. You should post on as many quality forums in your niche as you can. Post often and with quality content and comments. This is where you build your potential customers that know you are experts in your niche. Then in the sig line, you can give the chance to learn much more from you by joining your opt-in list.
Kick Your Responsiveness Into Overdrive With Interactive Formats
Why not incorporate video into your sequence sometimes, or for special promotions or content. People will love it, because they are tired of just reading text and really want to see who’s speaking with them. Just remember to keep it personal and always speak as if speaking to a single friend. Just have fun and be helpful, trust me people will love it!
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How to Instill Urgency in Your Opt-In Email Marketing
by admin on Nov.03, 2009, under General
When you let your audience know that they need to act soon or the offer expires, you create the sense of urgency that turns prospects into customers. It’s needed because people will inevitably delay when they can, as that’s human nature.
Have you ever wondered what makes some listbuilding efforts become highly profitable, while others never make it?
This can even be seen in your own list, as some email converts better than others. Several factors could of course be at play here, but the one we are going to focus on today is urgency and how to effect your opt-in email marketing campaigns.
Urgency is a key factor in successful campaigns. You need to let your customer know that if they don’t act right, then they will be missing something. In opt in marketing, you must convince them that if they do not act RIGHT NOW, they will not be getting the same offer as they would get in a few days, hours, or even minutes.
One major way to emphasis the urgency is to make it known that after a certain amount of your product will be sold, then the price will increase. You can do this by having a list on your squeeze page with the quantity available listed and then the price. For example:
· 10 Copies at $7
· 25 Copies at $27
· 50 Copies $47
· All further copies will be sold at the full price of $97
This technique ensures that people who may put off buying the product for a day or two realize that if they wait, they will have to pay more. On the squeeze page, I advise marking through the first set of quantity and price. That way it will appear they have already missed out on the best deal, but if they act now, they will still save money on the offer.
This leads me into my next tip for increasing urgency. The words you choose to use on a squeeze page or a mailing from your audience. You should be sure you use powerful words in your copy that imply urgency. Limited time offer, limited quantity, act now, don’t miss this special offer. for example.
It’s a VERY effective strategy to use the Inner Circle or VIP mentality when communicating to your audience, because this backs up the sense of urgency. Further words like pre-release, Inner Circle, Time Limited, Etc are great here
Let them know that you only have a limited amount of your product, and you are making it available to them first. Always justify with a specific reason.
As long as you have kept all your list content useful, your customers will trust you to give them quality products. So this is were the trust and rapport work for you ten-fold. If you release the right amount of content at the right times when you make a special offer, your list will jump on it.
The sense of urgency you establish through your writing will let them know they have to act right then to get what they know will be a groundbreaking product from a trusted friend.
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Opt-In Email Marketing What You Need to Get Started Quickly
by admin on Oct.20, 2009, under General
Opt-In Email marketing is one of the most effective ways to gain a captive audience which can be converted into a multitude of customers as time progresses.
The first things you need to build your list and capitalize on this is that you need to give people a reason to want to join your list. People need to be shown an attractive benefit oriented download, but need to be told to enter their first name and email address to get to that download.
You’ll want to put an attractive picture of the download on the first page (known as the squeeze page) and also on the download page.
Only ask them for the First Name and Email address in most cases. The reason is the more information you ask them up front, the less signups you”ll receive, even though the quality may be slightly higher.
Remember your objective will be to place them into a process which will provide them good value, reviews, and offers, and in time many will become buyers moving forward. Just remember to give first before expecting something back in return, and you’ll get there.
If you can’t find something to give away to build your list, search the Internet for PLR. PLR stands for Private Label Rights, and this means material which you usually have the right to modify, rename, or modify in any way you see fit to suit your audience.
The important thing to remember in opt-in email marketing is that the gift needs to be helpful (although not over the top) remember it is free. Secondly it needs to have an attractive image to place on your pages. Most good PLR sites have complete packages including images, pages, and original Word document you can edit and re-save as PDFs.
You’ll also want to make sure the gifts have giveaway rights. Most PLR do, but in any case, there will be a text file within the folder where the materials are, usually called license.txt. This file will specify plainly if the item has giveaway rights or not. Always make sure it does to avoid any issues.
Lastly you’ll want to make sure you sign up for a good autoresponder account. An autoresponder is usually just a web-based system that allows you to create a form to put on your sites to collect these first names and emails, and to communicate with them later in the back end.
You can also pre-program messages to go out to people for many different purposes, and you can create smaller sub lists based on what you are targeting if you wish. Or you can keep it simple and just do broadcasts to a single list. It’s your choice and really there’s no need to over complicate.
A great strategy to increase your effectiveness as time goes on is to ask your readers what they want. Send a simple email and collect their responses, or setup a short mail at the beginning of the sequence to ask them in exchange for a small bonus.
Remember, for long term success you’ll want to ensure you have a two way relationship with your audience. Build a fan base of friends, not just a list of names and you’ll be unusually successful.
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