Tag: One People
How to Build a Squeeze Page That Works
by admin on Jul.07, 2009, under General
One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you do not know, a squeeze page is a webpage where there is only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You squeeze them into either fishing or cutting bait.
Some marketers feel like squeeze pages are too harsh. They do not want to offend their potential buyers by saying either take it or leave it. Yes, if you do not know how to make a squeeze page that works, you can offend some of your web traffic. But there are two things to say about this.
One: Those people you may have offended were not real customers, anyway. They were just tire kickers. Look at it like this… if someone will not fill out an opt-in email form, they are not going to pull out their credit card later on and then just pay you for one of your products.
Two: This is actually the flip side of One. People who are really after the information you are offering will give their email addresses to you. For whatever reason they like you and have some degree of trust associated with you. If you have the skills on how to build a squeeze page that works really well, then you can capitalize on this trust and then get them to give you their own information.
There is a big part of how to build a working squeeze page and that is what you are offering for your customer’s email address. No one is going to just fill out your opt-in form and give you their email address just because you asked them. You have to have something they want.
For those internet marketers and into newbie marketing, this usually takes the form of a report or a short e-book that has all the information your customer needs. Of course, in the body of the squeeze page copy you need to explain this. You need to make it as clear as possible as to what you are offering them, completely for FREE, a report which will tell them stuff they want to know.
Looked at like this, a squeeze page is basically a short sales letter. The sale is your getting the email address. The items that you are selling is your giveaway. It is going to cost your visitor their email address to get the report.
There is no real trick to knowing how to build a squeeze page that works. Just like top seo services, it is not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If ever you give them more than they feel like they are giving up, then you got a sale. And another email address to sell stuff to over and over again.
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