Tag: Offline Business
Internet Marketing to Market Offline Businesses
by admin on Sep.16, 2009, under General
I know as an Internet marketer just how lucrative it can be to make money marketing online businesses. However, I want to let you on a well kept secret. I have discovered that instead of concentrating only on online businesses, it is just as easy to earn cash using internet marketing techniques on offline businesses.
The main reason for this is because to offline businesses, internet marketing proves to be something new. Offline business owners are seldom aware of this market and avenue of free marketing, which brings increased sales and profit for them. We as internet marketers have nothing to lose as all we have to do is to teach them the tricks of internet marketing.
Basically, offline businesses at present carry out similar marketing and advertising tactics like using coupons for promoting their businesses and perhaps getting listed in the yellow pages. What they do not know is that they can save money through internet marketing!). Instead of spending money printing coupons, we can teach them how to use online coupon companies for free. Instead of getting listed in the yellow pages, we just have to show them the global audience the business gets by listing their business in online yellow pages and directory sites.
We can also carry out workshops to teach them about internet marketing and earn some money by charging for attending the workshop. We can also offer to start blogs for them, and manage them by adding fresh content on a regular basis, and by perhaps starting an e-newsletter for interested people to sign up for. You can see that by offering internet marketing skills to offline businesses, not only do these businesses flourish, we can also earn a sizeable amount through their internet marketing. There are many more tips and techniques to learn by implementing internet marketing techniques in offline businesses.
This is why I highly recommend you download this free report called Easy Offline Cash. It discusses everything you need to know about using internet marketing techniques in offline business. If you care about making more money with what you are already doing you will at least download and read the report, it’s free! Click Here To Download Your Free Offline Cash Report For information about making money with Clickbank digital products go to Clickbank Digital Products Review
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4 Secrets to Turn Any Business Into a Successful Web Business – Part 1
by admin on Jun.13, 2009, under General
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Summary:
Lynn VanDyke starts her 4-part article series with a bang! This is a great piece about content and how to use it effectively for building a web business.
There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.
Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
Web Success Secret #1) Content is king.
Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers- readers and search engines. You must satisfy both with the same exact content.
Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use. A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.
You have several options for determining keywords and their profit potential. Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic. If your hosting company does not offer this service I recommend you switch to a plan that does. This feature alone can make or break your business’ future. If you would like my recommended hosting plan, please contact me.
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.
Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page. Tier two is made of all of your main topics and also constitutes your navigation bar buttons. Tier three keywords are sub-topics of tier two pages. Organize your 50-175 keywords into three tiers. Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for all of your pages and links. This is why many sites offer a “site map”. A site map is one page that contains links to all of the content pages. This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.
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Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, tier 1 is the homepage on a fitness site. Tier 2 is a page all about cardio activity and its benefits. A tier three page off of that tier 2 page is about different treadmill routines. Do you see how the site visitor would like this structure? They click on “Cardio” and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through layers and levels of useless links.
There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers. You must optimize each and every page on your website to perform well and rank high at search engines. Many people devote their working life to optimization secrets. A full length article just on optimizing is possible. Heck, a full length book is possible. My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines. Doing that will cause less headache and frustration and it will keep you focused on building content.
A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page. Then sprinkle the keyword throughout the content. Also provide a link using your specific keyword in the link text. If all of this has you spinning your head, I recommend going the hosting company I use. They literally teach you to build a website using blocks. It’s all simple and easier than you think.
There is one last piece to content. It must effectively pre-sell your product or service and position you as the expert in your field. When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert. Your site will become known as the place for information about (insert your niche).
When visitors find your site through search engines they are seeking information about a problem or question they have. If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information. This is why pre-selling your product or service is paramount. Give your visitors what they want. Answer their question and in the process let them know about your services and products.
All of the information develops rapport and trust with your site visitor. It positions you as an expert. It keeps your visitor on your site longer since they are actually reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as “stickiness.” Your site must attract and keep visitors for as long as possible.
Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords. You cannot go wrong with your web business if you do those things. The secret to content is to satisfy both your visitor and search engines. Lose one or both and you are doomed. As I mentioned earlier, it is best to work smarter and not harder. Your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. Having a successful web business starts with effective content. Stay tuned for parts 2-4!
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The Power of Call Tracking for SME’s
by admin on May.03, 2009, under General
How many people do you think call a business after finding them online and how many of those calls actually ended up as a sale?
Well Surveyed companies participating in the May 15, 2008 Search Marketing Now Webcast found that 84% of them close leads generated from their website via the phone. Adding to this in 2006 comScore found that 63% of search engine user bought their products offline.
This means that a huge percentage of all sales made are credited to offline sales, yet when it comes to tracking these phone call conversions the majority of businesses simply don’t bother or rely on crude form of call tracking; like asking the customer how they found you or your advert.
So if you are diligent enough to be effectively tracking your online sales and conversions, why don’t you do the same with offline sales and conversions using a call tracking solution? If you don’t track your sales calls you are essentially saying that you don’t care about were 52.92% of your offline business is coming from (in most traditional cases; this may be more or less depending on your type of business). If I extend this further and ask how much are you actually spending on advertising per year; you can calculate how much you are potentially wasting? Say you spend £5,000/month, which is £60,000/year on advertising. That means that you are spending £31,752 on advertising which may or may not be working for you. Is that not crazy!
John Wanamaker who is considered the father of modern advertising said; “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This is a stab in the dark, but let’s say that this is somewhat true for you, this means you are spending over £15,000 on advertising that generates absolutely no return. Try telling that to your boss or to yourself.
Looking at these figures I wonder why more businesses aren’t using call tracking to monitor all of their advertising more effectively. In some cases it’s because they don’t think it will help, in other cases they think it will cost them too much money and in other cases it’s because they simply don’t know they can.
So I will ask you this; if it doesn’t work, why do some of the most profitable companies in the world do it? It defiantly doesn’t cost an arm and a leg, as you can get call tracking from just £30/month in the UK, that’s £360/year which could save you £15,000/year or more. You do the maths.
For those of you reading this who don’t know about the Power of call tracking, you should do by now and if you don’t go read more about it, it will truly improve your business.
So it’s simple; track all the sales conversions you can as accurately as you can, using both web analytics and call tracking solutions and use the data to cut down on ineffective advertising and to increase your conversion rate. An even better solution to this would be to use a Google Analytics call tracking solution, like AdInsight offers, which allows the call data to be reported in Google Analytics for even better integration.
If you do this accurately your business will thrive in any economy, unless of course your product is rubbish.
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