Tag: Objective
Using your Website to Compete with the ‘Big Boys’
by admin on Feb.24, 2010, under General
Internet marketing is a huge gift to small and medium sized businesses.Optimizing a company web page for the purpose of attacting internet traffic is something large organizations pay great sums of money for.Sales traffic may be attracted using the search engines for business within a certain area. This is a process called ‘localization’.Large organizations often identify significant or key local conditions to help in their sales and marketing. Profitability is the ultimate objective anyway – especially if the profits are yours!
SEO Consultant Blogs frequently receive questions about how small businesses can compete with mega chains.Local businesses can publicize their advantages using the internet and SEO to win new customers.
Local information regarding customer purchasing behavior, local tastes and preferences and other characteristics are key advantages.Interpersonal relationships are the key to winning more sales. Local businesses have a major advantage over larger ones in this regard.
How does a business compete with huge companies? By identifying and presenting items of unique local value, your website and business blog and web page can reach out to customers looking for important local product or service information.You may gain an advantage by posting blog articles that point out the areas of superiority you’ve developed over your bigger competitors!
Competing effectively requires highlighting each product and service advantage.A locally relevant page or blog post contains two key elements. These are:
- Location, Location, Location
- Local Service Advantages
Highlight these items in your page or within the body of each post to attract internet traffic searching for your products and services within in your geographic area.
Location, Location, Location:
Including the name of your city or town can set your page apart from others.Searches for “kitchen appliances” attract quite a bit of competition, but searches for “kitchen appliances in Boise” are relevant only to that part of Idaho.” The geographic term or parameter – when included in the title and text of your page – can attract the attention of search engines which will display your page when the user selects a location in which she/he would like to make a purchase.
A page dedicated specifically to a particular area or suburb might be useful in presenting your services in that area. For instance, www.yourcompany.com/Boise_Kitchen_Appliances would help the search engines understand exactly what this page is about. Blog titles can also be used in this fashion. The blog URL for your piece will incude the title of your post within it.
Always include the city and state your business is located in on each page.Readers should have a clear understanding of where your business is located as well as where you provide your products and services.
Local Advantages:
Local business environments may change quickly. Small businesses typically adapt much more quickly and effectively than larger counterparts.Civic initiatives, events or other news might provide good locally relevant topics.A connection to your community is important as it is an opportunity to build credibility in your area.Local business has the advantage of being able to quickly earn the trust of potential customers, to this is an important offer.
As you have developed a service and product offering specifically for your community, don’t be bashful about telling everyone.Be confident and courageous! Customers deserve to know who they are buying from and why they should patronize your business.Highlighting any advantage on your page or in your blog is helpful in attracting traffic.
Every business needs to take full advantage of every chance to win a new client. Smaller, flexible companies dedicated to providing unique products and services on a local level can achieve greater sales using the internet.Readers – and the search engines – want to know where you are and what makes your company better.
Denver SEO Consultants provide counsel to small and medium sized businesses to drive up sales and revenue using their web and internet presence.Find out how we can help increase your revenue and sales today!
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Ending Information Overload and Gaining Massive Traffic In Your Opt In Marketing Efforts
by admin on Oct.28, 2009, under General
There is no shortage of products and services which can teach you to market online, build your list for opt in marketing, and get traffic- and most have very compelling sales processes attached of course! Remember though what we need to ask ourselves, first every day, is what are our core activities that generate the most revenue?
It can really be summed up by: how many people you’re reaching, and the value you’re providing to those who you’re reaching. That’s leverage and value. What you earn is determined simply by those two things.
One observation I had early on, is to not let the buzz words suck you in, and away from your objective. For example, some may disagree, but to get bogged down in Facebook and Twitter- when you could be concentrating on drawing quality traffic to your opt in pages, would be a mistake.
I would rather be rich than cool, and I hope you would feel the same! Interestingly enough, it was Dr. Joe Vitale who said he attributed almost all his success in marketing to something as old fashioned as Article Marketing, which is a technique I love myself.
You see, what happens many times is that we are actually procrastinating when we are looking for the next new magic bullet that will solve our traffic and list building issues.
Again, usually it’s an avoidance of work, and secondarily an avoidance of the creativity and vision which is required to always improve and automate your processes for traffic and list building as you move forward.
Never forget this, to ask yourself is the activity you’re doing today help you to provide more value to an ever increasing number of people.
Here’s some concrete examples of exactly the RIGHT type of activities which will increase the two variables of leverage and value and make you more money:
1) Create a Squeeze Page (Opt-In Page) If you haven’t already done so! It should have a free gift on it, with nice images and short but effective benefit oriented copy. If you don’t have this, this is where to start. You can either make the gift (eg: write a report, record a video) or have it made for a low cost by an outsourcer. Alternatively you can join up to one of the many PLR sites on the Internet (just search Google) The one I prefer is in my Special Report below). Remember, you need to give something first to get.
2) Write articles about your niche, that help people and answer commonly asked questions and provide benefits they’re after. Remember, to you’re your top keyword in each article, which is anchor text (eg the link is behind the keyword- pointing to your squeeze page)
3) Remember, the articles will be on the Internet nearly forever, so remember, quality counts. You can get these written inexpensively by many sources, just search online. Either way, don’t be your own worst bottleneck in your business!
4) Distribute the articles using ArticleMarketer.com, MyArticleNetwork.com, and other tools like SeNuke. Remember, you need to Syndicate (which means broadcast them to multiple sources all in one go!)
5) Rework the content into other forms: PR Releases, Video, Audio, etc.- Remember, do the work once and leverage it over and over.
6) Get about 40 articles out there, by the above methods, all drawing traffic to your opt-in page. The great thing about articles is that everyone needs content, so they will soon post links to your articles on THEIR sites, pointing back to your Opt-In (Squeeze) Page.
7) Google will love this. Your Opt-In Page will start to rise in the ranks and you’ll see lots more traffic after a few weeks of consistent effort. The awesome thing is this traffic just keeps coming, and it’s pretty much free traffic, after that first investment of time and money to get things moving.
You become an authority on the subject at hand. The more articles you have out there of quality (like this one), the more respected your name or your organization’s name will be in the world.
9) People buy from people they know, like and trust, and from people they respect. As your name or organization name becomes more well known, sales will increase naturally.
Keep reading to get my specific step by step strategy in my free report below!
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Advantages of Utilizing A Niche Marketing Article
by admin on Aug.29, 2009, under General
Let’s take a closer looks at the key aspects of the niche marketing article.
The internet is filled with articles, blogs, forums and free information. A few of these are worth visiting while countless others are worthless and a waste of time. It’s important to be focused, think things through and test your skills to ensure that you’re prepared enough to take on the task of writing a niche marketing article. Click here for more affiliate marketing information
At the beginning, you might not enjoy some of the necessary resources to help you create niche marketing articles much less have the resources you need to launch any niche sites leaving you to learn how to do all of this tasks yourself from having to learn basic HTML to modification of a template and all other related tasks.
Your objective should always be to finding ways to cut out any minutiae so you are freed up to spend more of your day building niche websites and creating niche marketing articles. Taking the time constraints into consideration, you could even bring in a professional to create your site or write its content. It’s also worth considering an investment in any software that could take away time-consuming tasks as well.
Just creating a niche marketing article is not adequate; you have to make sure your site also ranks high in search results. If your site doesn’t rank high in search engine results your site won’t enjoy much traffic either. Here is one way to improve your ranking.
For starters, you have to create articles that are keyword dense. When you’ve done this, go to the resource box on the site. At this point you want to link through hyperlinks any long tail keywords to your own site. This act will make great strides in improving your ranking and will do the same for your site’s traffic. Aim for a submission to the tune of no less than 100 articles and you’ll really notice an improvement. Doing so will also raise the amount of back links.
This back linking tactic can and should be an important aspect of your micro niche marketing strategy. Make sure you follow it to the letter and you’ll go far, fast!
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Back links – the sledge hammers of search engine optimisation
by admin on Aug.18, 2009, under General
The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You need a significant proportion of your traffic to come from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engines make money through presenting searchers with answers they are looking for. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. The more users come back the stronger the search engine brand and the more money they make. Your task is to work to achieve similar goals for your web pages.Persuade users to come back to your web pages over and over again.
So how do you do this?. There are two methods that you can use. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Keywords tell the search engines what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.
Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links are the number one priority you should focus on in web page optimisation.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Each back link has a value associated with it which can vary depending upon its origin.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The higher the authority of the linking pages, the higher is the authority passed to your pages.
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The Media Kit And Blog Profits
by admin on Aug.12, 2009, under General
When your blog has finally grown and gathered a strong enough following for you to make a bolder move towards monetizing it, that’s when you should start thinking of putting up a media kit for your site. An essential tool for people who want to make money blogging, media kits are your very own launching pad for promoting your blog to advertisers who might want to grab a spot on your site.
If you want to start making your own media kit, there are certain guidelines you should follow. Although media kits can come in various forms, the most effective ones all have a few crucial elements in place. Here are a few guidelines that you can refer to when you want to start making your own media kit:
1. Keep it simple
“The cardinal objective of this blog is to proffer visitors with real-time information and analyses of current trends in the multimedia sphere.” Sounds good? Probably if you were writing a thesis, but if you’re putting up a media kit, this sentence alone will be enough to drive away advertisers. Don’t consume their time by whipping out sentences that are long-winded, ambiguous, and boring. Short and sweet is the way to go with media advertising kits, so keep things simple, and direct to the point.
2. Include your blog’s profile and stats:
You should also put up a good blog profile, detailing what your niche is and what sorts of issues, concerns, or topics that your blog is immersed in. What does your site offer that’s different from the mishmash of other sites out there? Advertisers will definitely want to know.
You should also include the figures on your blog stats to show how much traffic your blog is getting, and where your visitors are coming from. You can even sneak in a screen shot of your Google Analytics page, just to show potential advertisers what the deal with your site is.
3. Give clear information on your ad packages:
Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible. If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog. Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.
4. Create a page exclusively for it:
Don’t just make an entry and hope advertisers will notice. Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it. Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.
Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities. This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.
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