Tag: Marketeers
Internet Marketing – Easy as 1-2-3
by admin on Dec.20, 2009, under General
Visit hundreds of internet marketing sites these days. They will tell you all the hundreds, if not thousands of ideas and ways they can sell you some product or service to have you making gazzilions of revenues through the internet. Half before lunch, ok, it’s tough, so it might take you until after lunch to get the other half of the gazzilion! Yeah, right!
What they won’t tell you is the cold hard truth. Being successful on the internet takes a special blend of many ingredients. These include time, education, experience, luck, and yes–money.
Every day, I see more and more potential internet marketeers who have obviously cut corners, rushing to market a product hastlily put together, poor marketing techniques, you name it.
Aside from having a lot of money to begin with, experience shows that gaining experience and educationing yourself about internet marketing topics are the Number One areas that anyone wanting to get started needs to focus on. In reality the more one learns about marketing on the internet, the more they realize that you are just touching the surface! And with the continuing advances in technology, it’s changing every day!
Ok, admit — internet marketing is NOT EASY! It is not a piece of cake or the proverbial bed of roses. Now that we have admitted that part, what can be done then to advance or more accurately to accelerate the process? Here are a few tips that have helped mylearning curve:
Treat your growth to frequent “library time” on the internet. That is to say, just like going to a traditional library, you need to set aside some “quiet time” to surf the net with the express purpose of reading as much as possible about internet marketing topics. Simple searches on any of the major search engines will give you lots and lots of subjects that your can explore.
From the start, set up specific goals for yourself and your growth efforts. These should be short term, mid-range and longer term goals designed to continuously improve your knowledge. The quicker you become knowledgable and fluent with internet marketing, the sooner you will be having customers anxious to by your latest products and advice.
Obtain as much written literature and information on these topics as possible. Ideally, FREE information whenever possible. One faboulous resource for the full range and breadth of IM topics is Dotcomology. I personally use it on a continuing basis as a reference guide. You can get your copy absolutely free at the InternetMarketingUSA website.
Find and locate programs that include websites (already designed or customized for you) as a part of the program. Getting your own website on a reputable website hosting service is imparative.
Outsource portions of your work to supplement your own knowledge or expertise. Don’t be afraid to use the expertise of others to excellerate your website capabilities. This is an ideal way to get your success on a fast track. Keep in mind you must shop around for reputable and low cost providers.
Get your very own newsletters and ezines going as soon as possible. The sooner you begin to share what you have learned, the sooner you will get your name and company “on the internet map”. There are a multitude of benefits for this approach. To say the least, this is a great investment of your limited time.
Join internet marketing forums related to your specific area of interest and developing expertise. Start making many contributions to the various topics and postings to keep your self current on issues, build a reputation among your peers, and get your name and company on the search engines as content sources for other websites.
And lastly, stay positive and “have fun” with your efforts and activities. Maintaining an upbeat attitude not only helps you as you “learn the ropes” – it also comes through in your dealings with potential customers.
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Marketing to the Online Generation Using Surveys and Questionnaires
by admin on May.03, 2009, under General
Customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys modernizes the traditional format and offer a unique way of interaction – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper
1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s very easy
Anyone can create and design an online survey. Create professional looking online surveys in a matter of minutes, no programming skills are required and when published the surveys are simple to complete.
3. Canvas the world
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Once advised of the survey’s URL anyone can link can to the survey at a time that is convenient to them, 24×7.
4. We have all got an opinion – and we like to give it
Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Deliver a message to individuals and then have the feedback collated in a manageable form.
5. Get inside your respondents heads
A customer may see an advertisement but you can’t be sure they have read it. Surveys actively engage the respondent, who think about the question before giving their response.
6. Building relationships
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.
7. Link your survey to other online information
Maximise the interest of those responding to your survey by referencing related information. By including links within the survey you are able to reinforce the marketing message.
8. The soft sell
Surveys can be used to associate a product with positive attributes. By listing a product’s features and then asking the respondent to score on how important they are, regardless of their response, the product will be associated with the feature.
9. Market, educate and gather market research
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. Your primary goal may be to promote a cause but you will automatically receive useful feedback that can then be used to fine tune the overall marketing strategy.
10. Engage your target group
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be targeted at a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.
Attract more people to your website by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing questionnaires. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators and maintenance.
The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand.
Many of the techniques and a few more are contained in the following Sample Marketing Survey.
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