Tag: Marcus Buckingham
Increase Leverage for Your Home Business by Outsourcing
by admin on Oct.25, 2009, under General
The objective of leverage is to gain the biggest advantage with the least possible effort. Especially, for us, that means maximum ROI with least personal involvement, and we can accomplish this via outsourcing.
Prior articles discussed gaining leverage by 1) re-using, and 2) re-purposing content. In this article, we’ll focus on developing leverage by outsourcing recurring, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or character.
Marcus Buckingham and Curt Coffman documented some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their findings, that are important for online marketers and home-based business owners in general are these: 1) Improve your positives, not your weaknesses, and 2) Acquire assistants for ability.
Online business has a large learning curve and requires many different skills. But, not very many people are talented in all of those skills – and even those who multi-skilled, may not be using their available energy and other skills when they focus on their weaknesses.
William of Occam, noted for “Occam’s Razor,” has noted: “It is vain to do with more what can be done with less.” As small business owners, this has a big lesson for us in terms of our own time usage.
Tim Ferriss, author of “The 4-Hour Workweek” is a major proponent of outsourcing to virtual assistants to handle recurrent, low prioritiy activities or other non-favored tasks.
It may come as a surprise to realize that outsourcing is not limited to giant businesses, but recognizing the low cost of international VAs, even small, home-based organizations can afford to delegate a lot of tasks to VAs.
One task that many internet marketers choose to outsource is writing articles. Many see the value of writing articles, but either can’t write well, or simply don’t want to write, so they delegate article authoring to freelancers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly marginally improve your results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you would like to learn how to leverage your time, sign up for the Online Success for Beginners course.
Mail this postPopularity: 2% [?]
FREE
Silver Memberships
You’re About to Discover the TRUTH About Success & Wealth!
Yes, It's Finally Here! Get Your
Free Special Report "Ultimate Guide To Webhosting"
Click
Here!
Para obtener pagada Tome
Encuestas En español
Haga clic
aquí!
Get Leverage for Your Home-Based Business by Outsourcing
by admin on Jul.11, 2009, under General
The objective of leverage is to gain the most advantage with least effort. Specifically, for online businesses, that means highest profit with minimal personal involvement.
Prior articles described ways of increasing leverage by 1) re-using content, and 2) re-purposing. In this article, we’ll focus on obtaining leverage by outsourcing routine, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or temperament.
Marcus Buckingham and Curt Coffman described some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their most important findins for internet marketers and home-based business owners are these: 1) Play to your strengths, not your weaknesses, and 2) Acquire staff for talent.
Affiliate business has a rather large learning curve and requires many different skills. Unfortunately, few people are personally skilled at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on areas that are relative weaknesses for them.
William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”
Tim Ferriss, author of “The 4-Hour Workweek” is a big promoter of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. Contrary to popular opinion, outsourcing is not relegated only to giant corporations, but given the low cost of international virtual assistants, even small, home-based companies can afford to outsource a lot of tasks to virtual assistants.
One task that many internet marketers choose to outsource is writing articles. They see the value of article marketing, but either can’t write well, or simply don’t want to write, so they outsource article authoring to ghost-writers.
You also might want to consider outsourcing to a call center (or virtual assistant) all the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on your weaknesses will ,at best, result in only an incremental improvement in results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.
Mail this postPopularity: 3% [?]
FREE
Silver Memberships
You’re About to Discover the TRUTH About Success & Wealth!
Yes, It's Finally Here! Get Your
Free Special Report "Ultimate Guide To Webhosting"
Click
Here!
Para obtener pagada Tome
Encuestas En español
Haga clic
aquí!
-
Howdy. Welcome to Cyber Flopping!!
Thanks for dropping by! Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed. See ya around!
