Tag: Flip Side
5 Major Benefits of Content Marketing
by admin on Dec.25, 2009, under Make Money Online
Content marketing is fast becoming more highly recognized as a viable and long term means of marketing on the internet. Publishing content may not be as easy or work as quickly as submitting a PPC ad and does involve an investment of your time. On the flip side however it is one of the most effective advertising methods available online today.
Many look at what is involved in publishing content and often times choose to use another online marketing strategy that is not as labor intensive. No doubt there are many who may not be convinced that using content to promote online is worth the effort.
For anyone still indecisive about using content as an online marketing strategy let’s review 5 compelling benefits this promotional strategy offers.
Economical
Publishing content involves only the investment of your time and effort. Using content to promote yourself or your business online is very easy on your marketing budget. In today’s day and age where are you going to find something that actually works and not have to pay for it?
Longer Lasting
Unlike some other methods of advertising, publications such as newsletters, blog post or articles can continue to drive traffic for you long after they were initially published. Of course this is highly dependent upon the quality of the content that you have published.
Builds Credibility
The more content you publish the more recognized you become on the internet due to the increased exposure. Along these same lines the longer your name is associated with the content you are publishing the more you become recognized as an authority on the subject matter.
What you are looking at here is building a reputation online which is difficult to do within such an ‘impersonal’ medium as the internet. Your content allows readers to get a better feel of who you are and the degree of your expertise.
Attracts Targeted Traffic
Obviously the people who are most interested in your content will be the same ones who visit your sites. When you consider that your content is going to focus on whatever it may be you are promoting this traffic will be highly targeted.
Great SEO Tactic
The more you publish any content linking back to your site the more incoming links your site will have. Also the frequency of your publications is something the search engines love since they are always looking for fresh content they can rank. In both these cases the search engines will display more favoritism to your site(s) with a higher ranking for you. This results in more ‘organic’ traffic for you which is the best type to have since it is so targeted.
Content marketing is one of the most effective advertising methods for marketing on the internet today. The only drawback for some may be how labor intensive this type of online marketing strategy is. In reviewing 5 major benefits this promotional strategy offers it is hard to deny the obvious advantages associated with publishing content online. In the end it would seem the effort is more than worth it as long as you are willing to put forth that effort!
TJ Philpott is an author and Internet entrepreneur based out of North Carolina. Article Source:http://www.articlesbase.com/internet-marketing-articles/5-major-benefits-of-content-marketing-1623676.html
For more tips about using Content Marketing and to receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
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Exit Splash – Gets You More?
by admin on Sep.04, 2009, under General
As you might have guessed exit splash is a software which grabs your exiting visitor who going to leave your website never to return again. With this software you get a second and final chance to show your website visitor you worked so hard to get why he/she should buy from you or give you their contact info for further follow-up.
The exit splash software that exists essentially falls into two categories.
There is the type which grabs you on exit with a PHP or hover window flying in to catch your attention. But you can still exit out the window by clicking the exit button.
Exit lockers — those are the gray windows style pop ins or the little chat window which comes into lock you in place and you have to x out of them before you can leave the page. As an Internet user and web browser obviously those that lock me onto the page can be a bit annoying especially when it’s an offer which doesn’t interest me. I wanted to get off of a page and had to click OK on the first page, the second page also said click OK to continue or cancel to go page.
Now on the flip side as a webmaster like Dave Guindon I do want a second chance to impress the visitors I worked so hard to bring to my site. So the real issue is “how do I go about taking care of this without bothering them in any way?”
Since you’ve read this far you know I’ve mentioned this a bit earlier but it’s worth repeating. Make sure the exit splash message you present to them is something they are highly likely to be interested in. When I’m browsing around the Internet I always like to keep an eye on what other webmasters are doing. Those who have these exit scripts I take note of whether they do a good job presenting me a sec and offer and then I can model what they are doing on my own sites. As always you want to test a number of different exit offers to see which your users like best, basically what they respond to best.
Find the greatest solution right here:
It is of the exit lock type but the numbers it’s generating are pretty significant and definitely worth taking a look at to increase your own web business.
You work hard to build your site and get visitors to your site so it’s worth taking a look at different offers you can test out to recapture people who would have otherwise left your site never to return. See your top exit splash solution right here.
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Exit Splash Annoying or Genius?
by admin on Sep.04, 2009, under General
Exit splash by Dave Guindon, evidently, is a software that holds the attention of the exiting visitor that normally would never return to your website. This gives you a second chance to present them with a different offer or slightly different offer to get their attention that they’ll convert and respond to.
The exit splash software that exists essentially falls into two categories.
With an exit grabber, a hover window pops up with the user moves the mouse toward the top of the browser window; the user isn’t trapped because he can exit the hover window or type in the address field.
Exit lockers — those are the gray windows style pop ins or the little chat window which comes into lock you in place and you have to x out of them before you can leave the page. As an Internet user and web browser obviously those that lock me onto the page can be a bit annoying especially when it’s an offer which doesn’t interest me. Having to click on OK and then usually the next screen which says click OK to continue or cancel to go back to the page means 2 extra clicks for me when I wanted to get off of the page.
Now on the flip side as a webmaster like Dave Guindon I do want a second chance to impress the visitors I worked so hard to bring to my site. “How can I perform this task without being a pest?”
Obviously I’ve alluded to this a bit earlier but you want to make sure the exit splash offer’s relevant and something users to your website are interested in. I know some of the websites I visit do a good job and if they do an exceptional job I take notes see what I can apply to my own sites. As ever, make sure you try several varied exits to find which one your clients prefer.
Click on the image below to see what I’m talking about:
To improve your own business, you can use this so called ‘exit lock’ feature which will help keep people as your site.
You work hard to build your site and get visitors to your site so it’s worth taking a look at different offers you can test out to recapture people who would have otherwise left your site never to return. Look at the best computer exitsplash program here.
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How to Build a Squeeze Page That Works
by admin on Jul.07, 2009, under General
One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you do not know, a squeeze page is a webpage where there is only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You squeeze them into either fishing or cutting bait.
Some marketers feel like squeeze pages are too harsh. They do not want to offend their potential buyers by saying either take it or leave it. Yes, if you do not know how to make a squeeze page that works, you can offend some of your web traffic. But there are two things to say about this.
One: Those people you may have offended were not real customers, anyway. They were just tire kickers. Look at it like this… if someone will not fill out an opt-in email form, they are not going to pull out their credit card later on and then just pay you for one of your products.
Two: This is actually the flip side of One. People who are really after the information you are offering will give their email addresses to you. For whatever reason they like you and have some degree of trust associated with you. If you have the skills on how to build a squeeze page that works really well, then you can capitalize on this trust and then get them to give you their own information.
There is a big part of how to build a working squeeze page and that is what you are offering for your customer’s email address. No one is going to just fill out your opt-in form and give you their email address just because you asked them. You have to have something they want.
For those internet marketers and into newbie marketing, this usually takes the form of a report or a short e-book that has all the information your customer needs. Of course, in the body of the squeeze page copy you need to explain this. You need to make it as clear as possible as to what you are offering them, completely for FREE, a report which will tell them stuff they want to know.
Looked at like this, a squeeze page is basically a short sales letter. The sale is your getting the email address. The items that you are selling is your giveaway. It is going to cost your visitor their email address to get the report.
There is no real trick to knowing how to build a squeeze page that works. Just like top seo services, it is not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If ever you give them more than they feel like they are giving up, then you got a sale. And another email address to sell stuff to over and over again.
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