Tag: Fishing
How to Build a Squeeze Page That Works
by admin on Jul.07, 2009, under General
One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you do not know, a squeeze page is a webpage where there is only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You squeeze them into either fishing or cutting bait.
Some marketers feel like squeeze pages are too harsh. They do not want to offend their potential buyers by saying either take it or leave it. Yes, if you do not know how to make a squeeze page that works, you can offend some of your web traffic. But there are two things to say about this.
One: Those people you may have offended were not real customers, anyway. They were just tire kickers. Look at it like this… if someone will not fill out an opt-in email form, they are not going to pull out their credit card later on and then just pay you for one of your products.
Two: This is actually the flip side of One. People who are really after the information you are offering will give their email addresses to you. For whatever reason they like you and have some degree of trust associated with you. If you have the skills on how to build a squeeze page that works really well, then you can capitalize on this trust and then get them to give you their own information.
There is a big part of how to build a working squeeze page and that is what you are offering for your customer’s email address. No one is going to just fill out your opt-in form and give you their email address just because you asked them. You have to have something they want.
For those internet marketers and into newbie marketing, this usually takes the form of a report or a short e-book that has all the information your customer needs. Of course, in the body of the squeeze page copy you need to explain this. You need to make it as clear as possible as to what you are offering them, completely for FREE, a report which will tell them stuff they want to know.
Looked at like this, a squeeze page is basically a short sales letter. The sale is your getting the email address. The items that you are selling is your giveaway. It is going to cost your visitor their email address to get the report.
There is no real trick to knowing how to build a squeeze page that works. Just like top seo services, it is not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If ever you give them more than they feel like they are giving up, then you got a sale. And another email address to sell stuff to over and over again.
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Article Writing – An Income Generator
by admin on May.01, 2009, under General
Article writing is a very common practice on the Internet for so many reasons, not the least of which is to make money either directly or indirectly. As an income generator, article writing is an easy way to make money, albeit not a ton, unless you really spend a lot of time at it. In this article we’ll review some of the direct and indirect ways that you can make money from writing articles.
The direct way is always the easiest because you get paid directly through your article submissions. There are a number of companies on the Internet that will actually pay you for a well written article. The pay per article is not usually very much unless you’re writing an unusually long one. Most places will pay by the word and for the most part, companies will require that articles be a minimum of 500 words long. Some places will pay more for longer articles while others will pay the same amount regardless of how long the article is.
When applying for information regarding writing articles for a company, you should make sure you understand exactly what the pay is for each submission and also what articles they require. If a company is looking for articles on boating and you submit them an article on fishing, there is a good chance that you won’t be paid for your submission. Most companies have very strict submission guidelines so please be sure to read them carefully, if they’re posted on the site, or ask the company to send them to you if an email inquiry is required in order to even submit anything.
Another way to make a direct income from your article writing is to advertise your services as a freelance writer on the Internet. With the right kind of promotion, you’re bound to get people emailing you and requesting you to write articles for them. The great thing about freelancing is that you can charge whatever you want for your services. Obviously you want to make your rates reasonable or you won’t get much return business. As your business starts to pick up, you can then think about raising your rates, especially if you get an excellent reputation as an article writer.
Aside from making an income directly from article writing, there is also the possibility of making an indirect income as well. This can be done by writing articles for your own use and putting them up on your web site or submitting them to article directories. If you’re wondering how this can generate an income for you then you haven’t learned the power of the article on the Internet.
People are always looking for information on any number of subjects. By providing this information, these people are more likely to visit your web site if you give them content that has helped them. Once they get to your site, there is no limit to what happens from that point. You can have an email capture page to add them to your mailing list, Adsense ads to get revenue from and even lists of products that you can sell to generate an income from. The possibilities are endless. All because you wrote a few articles.
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