Tag: Exact Science
Google Authority and Backlinks
by admin on Dec.01, 2009, under General
OK, this is a multi-faceted subject and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority – explained
The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are authoratitive sources of information and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will send authority to your site. Another great example is Wikipedia as the contents here are mostly added by by group of humans as opposed to a single person.
So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative sites link to your web pages then you receive their authority and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.
How Google declares what is and isn’t authoritative is a guarded secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google untilzes in its efforts to try and bring some order to probably the most important technological resource of this period in history.
How not to get Backlinks
In the same vein it’s worth my while stating some ‘black hat sources and practices of creating backlinks that Google not only disapproves of but appears to be moving aggressively to ‘classify’ as illegitimate authorities. In no particular order of severity, the prime examples are:
- Paid backlinks – web pages where people buy and sell backlinks
- Comment spam – entries that have links on blog pages that are just not associated to the main theme.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Fast growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to register on Google’s monitoring systems, especially if it’s a brand new domain.
- Backlinks from bad reputation sites – these are particularly destructive as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but key press properties appear to get a lot of authority and I have definitely found significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as some of the results I am seeing defy the consistent behaviors I usually expect to see. More on this is in a future article….
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Managing Limitations of Online Marketing
by admin on Sep.16, 2009, under General
Some people believe that online marketing is the future of advertising, but there are some internet marketing limitations that everyone has to deal with. While online advertising is both a great way to reach a large number of people and a fairly cheap form of advertising, being aware of how it’s limited can help you target your online marketing campaigns better and get you more business.
Consider TV Commercials?
One of the biggest limitations on the internet is people have come to view it kind of like the television—they want to watch what they want and nothing else. Just like people tend to get snacks or visit the bathroom during commercials, no one really wants to pay attention to advertisements online.What this means is that you need to work hard to be creative in how you advertise.
The Linking Problem
Many online marketing techniques rely on getting other people to post links or graphics that connect to your site on their sites.Exchanging links can be effective provided that you don’t mind dedicating a piece of your own internet real estate to the provision of reciprocal links back to your linking partners.Your counterpart sites are, after all, unlikely to want to link to you if you don’t link back to them! The problem here is that a few links or graphics don’t look to bad, but when you start getting dozens of them, it can make your site look a little cluttered.
Search Engine Optimization Issues
Another of these internet marketing limitations concerns search engines. The way these sites work is that they rank your site according to how well it seems to match the user’s query. It’s not an exact science, but it has to do with what words you have in your title, metadata, and in the text on your site itself.
You might have heard about these keywords or about SEO, or Search Engine Optimization. That’s one of the most popular buzz words on the internet today, and everyone seems to want their site optimized.In essence, a major element of SEO is to use a certain number of relevant keywords on your site to induce the search engines to rank your site or pages very high for related search results.
The limit here is that writing for search engines means you’re not writing for the actual people visiting your site. If your page is too heavy on keywords, it just won’t read naturally and may not be that informative. Readers are becoming more and more sensitive to poorly done SEO sites, and most click off the sites they find too keyword-heavy.
Building Your List
Another online limitation is that sometimes, people simply won’t sign up for your email list marketing campaign. While in the store, you can often say something extra or give them more information about what you’ll email to them, it can be hard to really push your marketing list on your website. On the other hand, though, the people who do sign up for your email list online are generally customers who are very interested in what you offer and will purchase from you again.
These limitations are just a few issues you may run into when working on your online marketing strategy, but they can all be overcome with a little work and creativity.In addition, despite the many limitations and issues regarding the use of internet advertising, your information still has the chance to reach large numbers of people when presented effectively.
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