Tag: ecommerce solution
Questions Every Online Marketing Plan Must Answer
by admin on Jun.10, 2009, under General
Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a successful niche. Let’s say your niche is “how to avoid foreclosure on your home.”
The tendency is to jump ahead of your prospects and give them information on loan consolidation or credit protection. These are counted as major issues, but some other issues are also there. If you aren’t sure what kind of questions people facing foreclosure ask, get into forums on that topic and pay attention to what solutions they need.
Speak with someone who is facing this problem.Ask yourself these common questions(not related to a specific niche)
• Are the immediate concerns personal or financial?
• Are emotional issues also involved?
• What will happen next?
• What are creative, non-traditional ways to solve the problem?
• What type of product or service help does a person want in this situation?
Notice how these “personal impact” questions take your thinking processes beyond the usual information “how to” ideas. That’s because each of these questions represents a potential information product, video “how to” and affiliate product that takes a different twist than the generic options.
You can also go for the opposite approach. Information products tend to show what happens when the buyer follows the advice.“So what if I don’t follow that advice, you will get this answer from many viewers?”
Show them what happens by preparing an information product that explains the worst-case scenario or the less than ideal situation. Then wrap up the final pages by pitching how to change this for the better with the positive spin version.
Other questions that you can use as idea starters for product development are:
• At which stage is the buyer likely to get trapped or disappointed implementing the system?
• What skills need to be improved to use this knowledge to move to higher level of profits?
• In this system what are the largest obstacles to success for a new entry?
• After using or buying your product how would you like the buyers to feel?
And the final, critically important question is: What do you want buyers to say in recommending your product? If you want them to say, it’s simple, concise, sophisticated or worthwhile then make sure you build those features into the product and highlight them in your sales copy.
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Customer Driven Marketing
by admin on May.31, 2009, under General
An old percept in sales is that “the customer is always right.” Over the years as retailer grew large, profit margins faded and experienced salespeople grew scarce, there seemed to be less interest in the customer.
People grudgingly accepted the lack of customer service as the price they paid for cheap products. They complained, but they bought anyway because that’s just the way it was. Online shopping, while distant, is more customer driven than many local retailers.
To develop a understanding with customers in a virtual environment, online marketers had to establish trust and they did it with money back guarantees plus fast delivery. This customer-centered approach not only created trust as planned, but also caused a surprising number of customers to ignore the local stores and shop at major retailers’ online sites.
As a developing Internet marketer, you can learn from this brief history. You want to position your product as user friendly and open for refund. Granted, this is easier with downloads and information products than with shipped products.
But even shipped products that offer guaranteed, no questions asked refunds actually have fewer refunds because the consumer feels free to try to return it if they’re not convinced. Before the sale, you want to provide ample information about the product – including several photo views if appropriate.
Think about the questions a buyer might ask and have the solutions ready before the question arrives.An easy way to provide this information is with an elaborated FAQ (frequently asked questions) page. Make sure there’s a link to the FAQ page from each product page.
After delivery if your product requires assembly, post an extra copy of how to assemble it. Even a better idea is to submit a video that show and tells the customers how to do the assembly. One great idea is to post videos showing alternative ways to use the product. This gives buyers options that they might not have considered.
To be consumer-centered means that you value your customers. Display your email (or that of your customer service center) and a phone number or SKPYE name. If you are the “Customer service center,” send those emails to a specified email box and answer them promptly.
If you can’t, at least set up an autoresponder saying that you received the customer’s email and are working on the solution. The more ways you can be contacted, the more the customer feels at ease that you aren’t hiding in some unreachable corner of web. You can’t shake hands with your online customer, but you can create an ongoing buying relationship by demonstrating that you’re a customer-centered online marketer.
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