Tag: Different Market
Achieve Leverage for Your Home Business by Re-Purposing Your Content
by admin on Oct.01, 2009, under General
According to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
Most of us were probably first introduced to the concept of leverage as we explored the Teeter-Totter in our schoolyard or at our local recreational area. Initially, we played only with kids who were the same age – and weight class – and we were entirely content with the relationship of the board and the fulcrum being predetermined.
But, as we aged and started playing on the teeter-totter with children that were a bit older – and a little, or a lot, heavier – we rapidly discovered that if we could change the location of the weight (thus in effect changing the length of the lever relative to the fulcrum), we could easily lift children who weighed a lot more than we did.
When we merely re-use content, we go for effectively the same market segment and use essentially the same tools and media to reach them.
But, when we re-purpose the content, we change our focus to an alternate market segment, generally for a somewhat different market segment, and we may also modify the media as well. When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.
Many internet marketing businesses sometimes hold live events of one sort or another; e.g., a workshop, seminar, training class, etc. Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience. In the example of the workshop, seminar, training class, etc., it would be a good idea to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.
Re-purposing extends the benefits of leverage beyond simply re-using existing content – it extends our marketing efforts into additional market niches, thus increasing overall visibility of our products, and thus, increasing the bottom line.
Discover how to leverage your efforts with passive income – get the FREE MaxPro Report and Audio and put your income on autopilot.
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Gain Leverage for Your Online Business by Re-Purposing Your Content
by admin on Jul.11, 2009, under General
Wikipedia says, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
The majority of us were doubtless first introduced to the notion of leverage as we explored the wonders of the Teeter-Totter in our schoolyard or at our local recreational area. Initially, we played only with children in our same age group – and weight class – and we were entirely content with the lever and the pivot being predetermined.
However, as we aged and started playing on the teeter-totter with children that were a bit older – and a little, or a lot, heavier – we quickly learned that by changing how close to the pivot the other child sat (thus effectively changing the length of the lever relative to the pivot point), we could easily lift children who weighed a lot more than we did.
When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.
When we simply re-use content, we target effectively the same market segment and use pretty much the same tools and media to reach them.
However, when we re-purpose the content, we modify our focus to a different use, usually for a different market niche, and we may well swap the media as well.
For example, a lot of internet marketing businesses sometimes conduct live events; e.g., a workshop, seminar, training class, etc.
Best practice suggests that we plan (from the beginning) to re-purpose available content and extend its value to a larger audience. In the example of the workshop, seminar, training class, etc., it would be to our advantage to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.
Re-purposing adds another dimension to simply re-using existing content – it extends our marketing efforts into additional market segments, thus increasing overall visibility of our products and services, and ultimately increasing the bottom line.
If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.
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The Niche Research System
by admin on May.28, 2009, under General
To become a budding entrepreneur, one of the first things you need to do is to identify your niche market. This is important as failure to do so will ultimately result in lost earnings. Though we understand its necessity, niche research can be especially challenging because it takes time and effort to do so. As a result, we often take this for granted, thus our money-earning potential will turn sour.
Don’t fret, there is a solution to this problem. This strategy will help you identify your niche market, thereby allowing you to target your business exactly where it should be. You can make use of as many marketing techniques you can find, particularly in the distribution of ebooks that promote your product or service.
Here are some great sites you can utilise to help you find your niche market.
1. www.amazon.com
Amazon.com, one of the world’s biggest online stores, is also a great place to find niche markets. All you need to do is to visit the website, click on the “books” section and then look for the niche you are thinking of targeting. If you type in the keyword “gardening,” numerous results will come out and from there you can take your pick.
When you avail yourself of resources from Amazon, does it mean you are going to compete with it? Of course not! You will be targeting a different market because you are marketing ebooks. Amazon products are books, yours aren’t. Downloadable products such as ebooks are usually seen as more valuable than traditional books. In fact, a book that can be sold at fifteen bucks at Amazon can be tagged at fifty dollars for an ebook. That’s more than double the cost of the book. Interesting, isn’t it?
2. http://freekeywords.wordtracker.com/
A free resource site with a huge amount of resources, it is practically a gold mine for start ups. All you need to do is click on the site and enter the keywords of niche markets you like. For example, if you type “dogs” in the search box, you will get a long list of specific niches targeting dogs. What a big marketing potential for you!
3. www.dummies.com
For niche ebook publishers, this is truly a useful site, particularly if you are offering “for dummies” ebooks. You can find countless niche categories here. The Dummies Company has made big business out of creating niche products. All you need to do is to sift through the book titles and you can get information on great ebook topics that you can use.
4. www.goarticles.com
If you want to get “inspiration” on the ebook topics you want to cover, you can checkout article directories particularly Goto Articles because it has hundreds of thousands of articles to use for ebook ideas, in terms of niche market. Why waste time looking for resources from various websites when you can find it all in just one place?
To become more efficient, it is necessary for you to prepare a checklist on possible topics that you would like to work on. You have to have some sort of guide when searching on niche markets because if you don’t, you can be overwhelmed by the countless information you will get online. The key here is to pick topics that have at least 5,000 searches on them in a month’s time as this will show how saleable your ebooks are going to be.
When going into internet marketing, you should understand that unless you put a lot of effort to make it work, you cannot achieve a significant increase in your bottom line. The myth about get-rich-quick schemes where you just need to get a website without putting much thought about how you can get more awareness from potential customers are completely untrue. You cannot expect money to pour in if you just sit back and do nothing. On the other hand, if you go into ebook publishing, you can increase your profits considerably. It is not our goal to become quick millionaires; of course that is possible in the long run as long as you are consistent.What we do want to see is the creation of mini sites that will make $1,000-$2,000 a month by gathering valuable niche product ideas.
You might think that creating ebooks can be very daunting.
That may be true but you do not have to do it yourself at all. There are so many writers on the internet; elance.com is a great place to find them. For a minimal cost of $500-$700, you can have your ebook made just for you. After all, you are not a writer but an internet marketer- you cannot do something you are not good at so it is always best to hire someone who specializes in this field. Find the best niche products, hire the best writer, create good marketing strategies such as PPC campaigns, get a press release, put promotional articles on article directories and that’s it. All you need now is to repeat the process for all your ebooks and money will be coming in.
You can also take advantage of these sites to increase your market potential:
http://trends.google.com
http://groups.google.com
http://pulse.ebay.com
http://answers.yahoo.com
www.43things.com
www.howtodothings.com
www.wikihow.com
With a network of autopilot income, you get a system working for you even while you sleep. Truly, ebooks and the internet have paved the way for better income opportunities for everyone.
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Kim Beckett is an information publisher specialising in helping the “absolute beginner” start their own home based business. Get your complimentary Video at: www.kimbeckett.com
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