Dental Practice Marketing

Tag: dental practice marketing

Simple Dental Marketing Techniques The Internet Gurus Will Never Reveal

by admin on Nov.21, 2009, under General

How on earth can you finally discover how to acquire more patients for your Dental Practice? There are several free and low cost strategies to promote your Dental Practice and find new patients. Without doubt, there is help for you out there, help that can put you on the fast track to building a profit-pulling dental website.

Let’s start with a quick tip:

Discover how to start bringing in new patients in less than 7 days – Best of all, you don’t have to lift a finger to get it done – Visit this web page to find out how:

Click Here

Keep reading and we shall explore some cost effective Google marketing options that can produce great results for your practice.

Traffic and conversion are the two keys to getting dental patients online. You need to get pre-qualified visitors to your website and convert them into patients. So if speed is what you’re after, below you’ll find 2 lightning fast tips to attract new patients with your website.

So let’s get started:

Buying Media

This is the process of buying ad space on websites. Banner ads are usually needed for this kind of marketing. Media buying is a powerful source of instant website traffic because you can place your banner ads in front of thousands of potential customers literally overnight.

How do you find websites to publisher your banner ads?

1^st, you can target sites in your niche. However, if you are a direct competitor they may not want to sell you ad space. Alternatively, you can buy media from websites that cater to your client base.

To do this, you need to know your demographics and the demographics of the website on which you wish to advertise. How can you locate this information? That’s simple. Just visit quantcast.com or Alexa.com

Now that you know your demographic, you can search alexa.com and ranking.com for websites that cater to your demographic. This way you can find local high traffic sites where your patients hang out.

When reviewing the websites you find in your search, look for an *advertise* link at the bottom of the page. This will give you their advertising requirements.

The fee for this type of advertising is either a monthly charge or a cost per thousand impressions – or CPM for short. CPM is the price you would pay to an advertising vendor for every 1,000 times your ad is displayed.

This fee can range from .25 to $50 per thousand impressions. Personally, I never agree to pay more than $1 to $3 CPM.

Here’s a line that will help you negotiate the best price for your advertising:

* We are a direct response advertiser and we are looking to buy remnant inventory. What is the lowest price your advertisers are paying for remnant traffic right now?*

Remnant traffic is left over traffic the site was unable to sell at full price. You can typically purchase this traffic at a lower rate.

Pay-Per-Click (PPC) Advertising.

Another way to jump start your income is to buy PPC traffic from:

Google: google.com/adwords

Yahoo: sem.smallbusiness.yahoo.com/searchenginemarketing

MSN: adcenter.microsoft.com

The cool ting about the internet is your ability to spy on your competition. If you would like to eliminate some of the guess work involved with starting a PPC campaign from scratch, here’s a tool that will give you all your competitors’ top performing keywords and ads: keywordspy.com

Here are a few tips to help you create winning ads for your pay-per-click campaigns:

1. Test magazine headlines in your ads. Go to magazines.com to find magazines in your industry.

2. Test switching the 1st and 2nd lines of your ad to see if it increases click thoughs and conversion.

3. Ask a question. Here’s an example: “Would you like to lose 7 pounds in 10 days?”

4. Test *Wanted* headlines. Here’s an example, *Wanted: Women Age 25-54*. Again, you would need to know your demographics to create such a headline.

5. Use specifics – no generalities. For example, if your product tastes great you wouldn’t just make the statement “tastes great” in your ad. Instead, you would say, “won 23 taste test awards”. Get the idea?

Well, that’s all for now. A good Internet advertising plan can help your practice climb to the next level. Surely, Internet advertising is essential for getting new patients.

Additional Resources:

Click here to get a professional website design for dentists for next to nothing:

Websites For Dentists

For more information on how to use the power of the Internet to grow your practice and obtain more patients in 7 days or less visit:

Dental Marketing

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