Tag: Cost Per Click
Niche Marketing Made Easy
by admin on Sep.16, 2009, under General
Want to break into that small 2% of marketers that make money online? Keyword research, how to go about it? Let me help you with some of the basics.
There are thousands of niche markets, complete with customers who are “ready to buy”! You need to find niches where people are actively looking for something (more information, a product or service) and supply it for them. You could monetize with affiliate offers, AdSense, or put something together yourself. Your visitors may just be looking for additional information, which you can supply-for a price.
You really should concentrate on a nic he you that have some interest or expertise in. Writing can be hard work, so you may as well enjoy it. No matter what your interest-there will probably be a related niche that could be profitable.
Finding these markets begins with keyword research, in other words what does the person looking for information in that niche actually type into the search engine. If you were searching for info on “small mouth bass fishing” and typed in “fishing” you would probably not get the results you were seeking. Do you see what I mean? Taken one step further, if you wanted information on “small mouth bass fishing in the Columbia River” that is what you would type in the search engine to get relative information. In today’s online marketplace you should target smaller niches in order to gain organic search traffic quickly as possible, the more competitive keywords can take much longer. Why search engine traffic? Because search engine traffic is by far the easiest to make money with.
What tools can you use to find money making niche markets? I can’t see paying for something you can get for free, that’s why I use Google’s keyword tool, if nothing else it’s a good place to start. You should always target relevant keywords that have profit potential, the CPC (cost per click) can give you some indication of this. To get the most accurate results be sure to use the “exact match” option. Targeting the less competitive keywords is good-especially if you are just starting out. Try building your site around, say 10-20 long-tail keywords that are relevant to each other. Use these keywords in post titles, body text, and anchor text (the links back to your blog).
Finding profitable niches isn’t rocket science, take some time to do your research, and hopefully you’ll pick a winner right out of the gate.
For more information on niche marketing visit my Blogspot niche marketing blog, or for info on all aspects of Internet Marketing visit my work from home blog.
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You Could Lower Your Cost Per Click By Using Video Squeeze Page
by admin on May.01, 2009, under General
Video is by far the most likely killer app for the online marketer. Leaving aside the huge potential for your video to go viral, there are other extremely good reasons why video trumps all other forms for squeezing leads. Get beyond boring text and go for your viewers' complete attention. Eliminate distractions and engage your viewers attention with video. With appropriate use of arrows and simple layout a video squeeze page focuses eye direction. All said and done the conversion rates from video squeeze pages are staggering. Using a video squeeze page should be a no-brainer if you understand the viral potential of video.
Unlike static pages, when a video stops playing there are even more opportunities to direct the viewer to take action by having the last slide in your presentation use animated arrows and other cool effects that explicitly point the viewer’s attention to the squeeze box. Even in some instances you can redirect the whole video squeeze page to a sales page or a traditional static squeeze page.
Another way to drive a stampede of hot leads to your optin list is to post the entire video squeeze page (video and optin squeeze box) as post on your blog and then submit the blog post to the social bookmarking sites. Your squeeze page will get bookmarked by all social bookmarking site.The resulting backlinks does wonders for your squeeze page. Should you run an Adwords PPC campaign you can expect to pay much much less for your cost per click.
Paid subscribers of our site (Video Info Marketing) get a step-by-step guide on how to setup a video squeeze page. Don’t worry if you don’t have the time or cannot handle any techie stuff we can set it up for you for nominal charge. You can also have your webmaster watch the entire clip and install it for you.
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How to Optimize Your Google Adwords Campaigns and Get Immediate Results
by admin on Apr.25, 2009, under General
Most people misapprehend establishing Google Adwords campaign as a one-time event, and they think that failure or loss should happen first before they begin uncovering the Google Adwords system’s potentials.
Making the most out of ad campaigns belongs to the experts domain since they have already perfected their techniques in getting results with their work but you can also produce your targeted result without having to equal the same amount of skillfulness through basic knolwedge on keyword-copy combinations and making sense of its principles.
The good news is, you can now have a solid basis on what to do with your ad campaign as Perry Marshall (author of The Definitive Guide to Google Adwords) shares some techniques and strategies for monitoring, tracking, and analyzing the result of your campaigns. The steps have already been prepared for you; making the most out of your campaign is hassle-free because many pay per click advertising experts related simple and easy-to-use processes to help you get started with your own.
You can begin by creating content-rich landing pages. The first step in encouraging more visitors to click on your ads is to put plenty of quality information on your page, meaning, it has to contain relevant keywords and keyphrases to your ad’s featured or offered incentive. Aside from making your page easier to find in Google searches, it also saves you additional cost-per-click for the keywords.
Secondly, it is essential that your ad is free from any or all negative keywords. These keywords refer to those that usually attract to your site unnecessary or wrong kind of traffic. You would not want to deal with visitors looking for ‘freebies’ (i.e. free gardening tips or free gardening events) if your business involves selling of gardening books and tools, unless of course if you have them offered on your page. When using the Google Adwords Keyword Selector Tool, simply remove the terms ‘free’ and ‘events’ from your list and you can achieve your desired results as far as your target is concerned.
Third, you can go through the ads of your competitor regularly. This can be done by ensuring that your ad does not resemble or is in no way similar to your competitor’s; otherwise, you could be giving away a bug chunk of your qualified traffic to them.
In the same way, you can think of possible and highly unusual angles as you introduce the same information to create impact; your headline must bear words that are action-oriented, and all the main words must be written in all caps. You can also get other benefits from monitoring your competitor’s ads regularly; it helps you to find out which keywords may perform better than the others and vice versa.
Google Adwords campaign is an important and on-going process that produces more click-through rates (compared to your competitors) with proper optimization and fine-tuning strategies. Follow all the techniques mentioned here and you can be assured optimal performance in your Google Adwords campaign.
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