Tag: Converts
5 Ways Increase Web Site Conversion Rate That Will Increase Internet Sales Using Free Giveaway Promotional Product Sample.
by admin on Dec.04, 2009, under General
What keeps you up at night?
It’s a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That’s 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you’re probably getting a better night’s sleep than most.
If not, you’re probably tossing and turning, thinking about ways to increase web site sales. You might think you have already tried every little conversion rate optimization tip or trick. Do you have a strong “Call to Action” benefit? Have you ever tested different messaging with tools such as split A/B landing page optimization? The web is always changing. Unless you are sure that there is no room for improvement, its clearly time to consider how you can take your website to the next level to increase online sales with a value added promotional benefit.
1. Bait your prospects with the right cheese.
Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before deciding to purchase. You need to stand out and provide the right bait to get your prospects to stop and buy at your site, rather than move on to a competitor.. In some cases, merchants need to find a special kind of cheese that will get the mouse to click on certain shipping options or up-sells. Getting creative in what bait you use is what will increase conversion rates if you know what type of cheese will make that mouse click.
2. Create a value-added offer.
Sometimes you need to go beyond your product line to find a potential partner that could benefit from a cross promotion. Some gift items can be presented as bonus offerings that would bring a high perceived added value, such as. Phone cards with a volume discount. Such an item could even be co-branded as a special value- added thank you gift.
3. Offer free gifts that create viral marketing buzz
Think of a gift or promotional item that prospects will keep on them at all times such as inside their purse or wallet. Giving this item away is what creates the viral marketing buzz for increased “buzz”, brand awareness, and ultimately more Internet sales. The example of a free co-branded phone card giveaway is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts like phone cards are especially effective because they are designed for repeated use. As a result, the customer will be exposed to your brand for the seven plus times experts say are necessary before a prospect is ready to convert to a sale or reorder. It’s also likely to more than carry its weight in referrals.
4. Create a personalized benefit
Always look for ways to personalize your offer. Instead of “we” or” I”. talk to the customer individually as “you”. Make your prospects feel special, elite and make it personal in any way possible when giving away a value added benefit. Personalize your gift when possible and find a partner with whom you could cross promote a co-branded personalized items.
5. Give away a high perceived value item:
Offering something for FREE is always nice. But the word “free” can carry negative connotations. You always want to keep the perceived value of any gift or offer high.
Example:
Get a Free phone card with your order today
Vs.
Receive a complimentary phone card worth more than 1 hour of free calling to the U.S. and many other countries as a personal thank you gift for your order today.
Grab your prospects today, and give them an incentive to buy on your site. Now its time for you to find your special “cheese” that will get your prospect’s mouse to click on your personalized high perceived-value benefit.
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How to Instill Urgency in Your Opt-In Email Marketing
by admin on Nov.03, 2009, under General
When you let your audience know that they need to act soon or the offer expires, you create the sense of urgency that turns prospects into customers. It’s needed because people will inevitably delay when they can, as that’s human nature.
Have you ever wondered what makes some listbuilding efforts become highly profitable, while others never make it?
This can even be seen in your own list, as some email converts better than others. Several factors could of course be at play here, but the one we are going to focus on today is urgency and how to effect your opt-in email marketing campaigns.
Urgency is a key factor in successful campaigns. You need to let your customer know that if they don’t act right, then they will be missing something. In opt in marketing, you must convince them that if they do not act RIGHT NOW, they will not be getting the same offer as they would get in a few days, hours, or even minutes.
One major way to emphasis the urgency is to make it known that after a certain amount of your product will be sold, then the price will increase. You can do this by having a list on your squeeze page with the quantity available listed and then the price. For example:
· 10 Copies at $7
· 25 Copies at $27
· 50 Copies $47
· All further copies will be sold at the full price of $97
This technique ensures that people who may put off buying the product for a day or two realize that if they wait, they will have to pay more. On the squeeze page, I advise marking through the first set of quantity and price. That way it will appear they have already missed out on the best deal, but if they act now, they will still save money on the offer.
This leads me into my next tip for increasing urgency. The words you choose to use on a squeeze page or a mailing from your audience. You should be sure you use powerful words in your copy that imply urgency. Limited time offer, limited quantity, act now, don’t miss this special offer. for example.
It’s a VERY effective strategy to use the Inner Circle or VIP mentality when communicating to your audience, because this backs up the sense of urgency. Further words like pre-release, Inner Circle, Time Limited, Etc are great here
Let them know that you only have a limited amount of your product, and you are making it available to them first. Always justify with a specific reason.
As long as you have kept all your list content useful, your customers will trust you to give them quality products. So this is were the trust and rapport work for you ten-fold. If you release the right amount of content at the right times when you make a special offer, your list will jump on it.
The sense of urgency you establish through your writing will let them know they have to act right then to get what they know will be a groundbreaking product from a trusted friend.
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The Secret of Writing Great Sales Copy
by admin on Oct.19, 2009, under General
It’s not easy to write great sales copy. There are many things that you have to do well in order to have sales copy that converts a high percentage of readers into customers. While there are many keys for writing great copy, 3 important keys for writing great sales copy are to write to your audience, to play on the emotions, and to focus on the benefits for the reader.
Write to Your Audience
The first of the 3 important keys for writing great sales copy is to write to your audience. You want to have a specific person in mind when you write your copy. Therefore you need to know exactly who your potential customer is. You need to form a picture of the ideal customer in your mind and then you need to write directly to that person.
When you write to your audience, your sales copy will become personal for every audieance that read it. Making it personal will help the words to touch the reader and that will help make more people buy what you’re selling.
Play on the Emotions
Most of the time people buy things based on emotion. Therefore, the second of the 3 important keys for writing great sales copy is to play on the readers’ emotions. You want to tap into their emotions and the best way to do this is to write about things that the reader will identify with. Then you should paint a picture for how great a certain part of the reader’s life will be if they buy what you’re sales letter is selling.
Focus on Benefits to the Reader
Finally, another important key for writing great sales copy is to focus on the benefits to the reader. You don’t want to simply tell the reader about the great things that a product or service does. You want to take it a step further for the reader. You want to tell the reader what these great things will do for the reader. You want to tell the reader about the benefits. Don’t just tell what a product does; tell what the product does for people.
3 important keys for writing great sales copy are to write to your audience, to play on the emotions, and to focus on the benefits to the reader. Certainly we have many other factors too. But these are 3 of the most important ones. Be sure to always remember these keys when you write sales copy.
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Maximizing Analytics and Statistics
by admin on Oct.12, 2009, under General
Now that you’ve got your site up, you’re only loving that rush of traffic you’ve been getting so far. Your marketing plan looks very effective with your hits increasing consistently. Now you think you’ve hit it bull’s eye with your foolproof marketing strategies and reliable tracking software. The question is, is all that traffic useful? Unfortunately, maybe not. That’s because not all traffic will give you sales. The kind of traffic you need is the one that converts to a sale and to build up on this, you need to distinguish between good traffic and bad traffic using your statistics and a web traffic analyzer. Telling good from bad traffic begins with visitor tracking or hit counters. An ad tracking software or service will bring you more information than this such as where your visitors are located, which web pages they frequent, the length of their visit and the forms and images they download. If you know how significant analyzing your traffic is, you’ll value all this information that will be made obtainable when you track your ads. For example, knowing where your visitors are will give you an idea how to effectively customize your services. If you’re getting very little traffic from your international or out-of-town clients, you might want to lower your shipment rates to make them more interested. In terms of Internet marketing, knowing from which search engine your visitors are will give you an idea how to regulate your strategies to improve your ranking on the search engine where you’re currently not that flourishing. If you know which pages are viewed the least, you can improve their design or add more engaging content to make them perform better. If you home page rarely gets clicked, which means you hardly get visitors to check out the rest of your site, then it’s obviously not doing its job. Consequently, good traffic is traffic that converts into a sale while bad traffic is that which does not bring anything that the site or company it represents can benefit from. It doesn’t mean, however, that a visit that does not convert into a sale is automatically bad. One thing that may be considered is whether a visitor is there for the first time or for a certain number of times. If a first visit does not result in a sale and is not repeated, then it’s probably bad traffic. But if a visitor has been in and out of the site without necessarily purchasing anything, it could be that he is still considering his options. This traffic obviously has a good possible for turning into a sale and could, consequently, be considered good. Get to know your website statistics and invest in website optimization to boost your business performance.
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Affiliates – Where To Get Them From?
by admin on Jul.09, 2009, under General
Do you find that you are spending a lot of time working on getting traffic to your site instead of improving your business processes? Would you prefer to involve some third party do to it for you without any payment unless they made a sale? This is not about involving seo firm in the process to help with ppc campaign and seo in general. You must be already familiar with affiliate marketing. But what is the best place to find the affiliates and which is the best way to make a deal with them, so that you know this part of your business is in the “right hands”? If you are ready to build your own personal army of affiliate, these three principles will give you an idea of how it should be done.
The main principle is making it really easy for affiliates to advertise you and to pay them a good commission for doing so. This means that if you are just starting out, fifty or even seventy five percent commissions are going to be your best bet. Think about it this way: those are sales you would not have and if there is still a profit margin in there you might as well take what you can get until you you create your own list of customers.
Your next task will be to search for a place to find your affiliates. As you clearly understand, you can’t just put a product on click bank and hope for the best. You also have to recruit your own affiliates and make sure that they are people who can actually sell your products. When it comes to that, you can begin by looking for people who have blogs, articles, or even websites that relate to your niche.
Once you find them, contact the owner a and make a deal proposal. You may have to do this every day for a while before you get any action. However, if you have a sales page that converts and a product that is truly valuable, you can bet that once you find affiliates you will not have trouble keeping them.
Another principle you should take into consideration when searching for affiliates to promote your business is creating joint venture relationships. Imagine for a second that an internet business owner contacts you with an offer to market their product to your list. Your role is so easy to accomplish- all you have to do is send out an email and collect the money for the sales. You will definitely agree. So if you are able to connect with people who already have lists of their own, you don’t need to make them an affiliate.
Make it easy for them to say yes to you and make let’s say 50% on the sales and you will start building your client list out of existing customers.
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