Tag: Buzz Words
Ending Information Overload and Gaining Massive Traffic In Your Opt In Marketing Efforts
by admin on Oct.28, 2009, under General
There is no shortage of products and services which can teach you to market online, build your list for opt in marketing, and get traffic- and most have very compelling sales processes attached of course! Remember though what we need to ask ourselves, first every day, is what are our core activities that generate the most revenue?
It can really be summed up by: how many people you’re reaching, and the value you’re providing to those who you’re reaching. That’s leverage and value. What you earn is determined simply by those two things.
One observation I had early on, is to not let the buzz words suck you in, and away from your objective. For example, some may disagree, but to get bogged down in Facebook and Twitter- when you could be concentrating on drawing quality traffic to your opt in pages, would be a mistake.
I would rather be rich than cool, and I hope you would feel the same! Interestingly enough, it was Dr. Joe Vitale who said he attributed almost all his success in marketing to something as old fashioned as Article Marketing, which is a technique I love myself.
You see, what happens many times is that we are actually procrastinating when we are looking for the next new magic bullet that will solve our traffic and list building issues.
Again, usually it’s an avoidance of work, and secondarily an avoidance of the creativity and vision which is required to always improve and automate your processes for traffic and list building as you move forward.
Never forget this, to ask yourself is the activity you’re doing today help you to provide more value to an ever increasing number of people.
Here’s some concrete examples of exactly the RIGHT type of activities which will increase the two variables of leverage and value and make you more money:
1) Create a Squeeze Page (Opt-In Page) If you haven’t already done so! It should have a free gift on it, with nice images and short but effective benefit oriented copy. If you don’t have this, this is where to start. You can either make the gift (eg: write a report, record a video) or have it made for a low cost by an outsourcer. Alternatively you can join up to one of the many PLR sites on the Internet (just search Google) The one I prefer is in my Special Report below). Remember, you need to give something first to get.
2) Write articles about your niche, that help people and answer commonly asked questions and provide benefits they’re after. Remember, to you’re your top keyword in each article, which is anchor text (eg the link is behind the keyword- pointing to your squeeze page)
3) Remember, the articles will be on the Internet nearly forever, so remember, quality counts. You can get these written inexpensively by many sources, just search online. Either way, don’t be your own worst bottleneck in your business!
4) Distribute the articles using ArticleMarketer.com, MyArticleNetwork.com, and other tools like SeNuke. Remember, you need to Syndicate (which means broadcast them to multiple sources all in one go!)
5) Rework the content into other forms: PR Releases, Video, Audio, etc.- Remember, do the work once and leverage it over and over.
6) Get about 40 articles out there, by the above methods, all drawing traffic to your opt-in page. The great thing about articles is that everyone needs content, so they will soon post links to your articles on THEIR sites, pointing back to your Opt-In (Squeeze) Page.
7) Google will love this. Your Opt-In Page will start to rise in the ranks and you’ll see lots more traffic after a few weeks of consistent effort. The awesome thing is this traffic just keeps coming, and it’s pretty much free traffic, after that first investment of time and money to get things moving.
You become an authority on the subject at hand. The more articles you have out there of quality (like this one), the more respected your name or your organization’s name will be in the world.
9) People buy from people they know, like and trust, and from people they respect. As your name or organization name becomes more well known, sales will increase naturally.
Keep reading to get my specific step by step strategy in my free report below!
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Managing Limitations of Online Marketing
by admin on Sep.16, 2009, under General
Some people believe that online marketing is the future of advertising, but there are some internet marketing limitations that everyone has to deal with. While online advertising is both a great way to reach a large number of people and a fairly cheap form of advertising, being aware of how it’s limited can help you target your online marketing campaigns better and get you more business.
Consider TV Commercials?
One of the biggest limitations on the internet is people have come to view it kind of like the television—they want to watch what they want and nothing else. Just like people tend to get snacks or visit the bathroom during commercials, no one really wants to pay attention to advertisements online.What this means is that you need to work hard to be creative in how you advertise.
The Linking Problem
Many online marketing techniques rely on getting other people to post links or graphics that connect to your site on their sites.Exchanging links can be effective provided that you don’t mind dedicating a piece of your own internet real estate to the provision of reciprocal links back to your linking partners.Your counterpart sites are, after all, unlikely to want to link to you if you don’t link back to them! The problem here is that a few links or graphics don’t look to bad, but when you start getting dozens of them, it can make your site look a little cluttered.
Search Engine Optimization Issues
Another of these internet marketing limitations concerns search engines. The way these sites work is that they rank your site according to how well it seems to match the user’s query. It’s not an exact science, but it has to do with what words you have in your title, metadata, and in the text on your site itself.
You might have heard about these keywords or about SEO, or Search Engine Optimization. That’s one of the most popular buzz words on the internet today, and everyone seems to want their site optimized.In essence, a major element of SEO is to use a certain number of relevant keywords on your site to induce the search engines to rank your site or pages very high for related search results.
The limit here is that writing for search engines means you’re not writing for the actual people visiting your site. If your page is too heavy on keywords, it just won’t read naturally and may not be that informative. Readers are becoming more and more sensitive to poorly done SEO sites, and most click off the sites they find too keyword-heavy.
Building Your List
Another online limitation is that sometimes, people simply won’t sign up for your email list marketing campaign. While in the store, you can often say something extra or give them more information about what you’ll email to them, it can be hard to really push your marketing list on your website. On the other hand, though, the people who do sign up for your email list online are generally customers who are very interested in what you offer and will purchase from you again.
These limitations are just a few issues you may run into when working on your online marketing strategy, but they can all be overcome with a little work and creativity.In addition, despite the many limitations and issues regarding the use of internet advertising, your information still has the chance to reach large numbers of people when presented effectively.
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