Butcher

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Your Domain Name is Crucial to the Success of Your Website

by admin on Jun.15, 2009, under General

The first step in building a website is the registration of a domain name. Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to display photos of your newborn online, the entire endeavor begins with the registration of your domain name.

Then again you might ask- “What determines the best domain name choice?”. Well it depends. For example, if you are someone who wants to build a website devoted to Spot, the family dog, then your choice of a domain name really doesn’t matter. Why? Most likely in that instance you’re not looking for tons of traffic, your site is probably only something you are going to produce for family and friends, to keep them informed. In a case like this, it does not matter whatsoever if you find a domain name like “bobswebplace.net” or not, since most likely you will only be giving out the name of the site to a few friends and family and maybe some coworkers.

So you can name a website anything as long as it is only meant for a select few. It’s only if traffic is a factor and you want to attract customers, and as many as possible, that the domain name you choose to register really matters. So……

What if the website is for business? What if you want it to attract attention?

The simple answer is, it pays to have a domain name that drives traffic to your site or business. Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com? If you can, get your domain name exactly the same as your business, that is your best bet. Failing that, at least try to put the category of your business into the name. For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.

The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered. For a quick search of your desired domain name, I have conveniently placed a domain name search engine on StartMyWebsiteToday.com for this very purpose. When searching for the domain name, you will instantly know whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

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