Tag: Business Outsourcing
Increase Leverage for Your Home Business by Outsourcing
by admin on Oct.25, 2009, under General
The objective of leverage is to gain the biggest advantage with the least possible effort. Especially, for us, that means maximum ROI with least personal involvement, and we can accomplish this via outsourcing.
Prior articles discussed gaining leverage by 1) re-using, and 2) re-purposing content. In this article, we’ll focus on developing leverage by outsourcing recurring, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or character.
Marcus Buckingham and Curt Coffman documented some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their findings, that are important for online marketers and home-based business owners in general are these: 1) Improve your positives, not your weaknesses, and 2) Acquire assistants for ability.
Online business has a large learning curve and requires many different skills. But, not very many people are talented in all of those skills – and even those who multi-skilled, may not be using their available energy and other skills when they focus on their weaknesses.
William of Occam, noted for “Occam’s Razor,” has noted: “It is vain to do with more what can be done with less.” As small business owners, this has a big lesson for us in terms of our own time usage.
Tim Ferriss, author of “The 4-Hour Workweek” is a major proponent of outsourcing to virtual assistants to handle recurrent, low prioritiy activities or other non-favored tasks.
It may come as a surprise to realize that outsourcing is not limited to giant businesses, but recognizing the low cost of international VAs, even small, home-based organizations can afford to delegate a lot of tasks to VAs.
One task that many internet marketers choose to outsource is writing articles. Many see the value of writing articles, but either can’t write well, or simply don’t want to write, so they delegate article authoring to freelancers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly marginally improve your results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you would like to learn how to leverage your time, sign up for the Online Success for Beginners course.
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