Tag: become book reviewer
How to Pimp Amazon.com to Get More Traffic to Your Web Site
by admin on Nov.14, 2009, under General
When she first started doing them, author Cathy Goodwin had no idea that her Amazon book reviews would produce clients for her career consulting business. In fact, she initially felt guilty for writing the reviews, believing they were a complete waste of time. She soon discovered she was wrong to feel that way. Amazon.com review readers actually started e-mailing Cathy. They Googled her name. She knew writing Amazon reviews was a primo marketing technique when one reader hired her for a ,500 service. Yes… stemming directly from her Amazon.com reviews.
Needless to say, she hasn’t stopped writing them since. Cathy has been submitting Amazon book reviews for years now, garnering web site traffic, clients, book sales and newsletter subscribers from this simple tactic. She explains her entire process in Boost Business with Online Book Reviews.
If you’d like to start getting traffic from your Amazon reviews, she has three suggestions:
1) Act like a member of the community, not like a salesperson. When you construct reviews, remember that the primary goal is to be of service to the reader. Explain why you liked the book. Why didn’t you like it? Don’t just say, “I hated it!” That’s not helping the reader. Give the reasons why you liked or didn’t like it. Readers want honesty coupled with rationale.
2) Write reviews for books related to your web site. When Cathy first started out she focused on career related books, because she was a career counselor and she’d written a career related title. She began noticing that when people were ordering her career e-book, they said they had found her through Amazon. That’s not to say that you shouldn’t submit reviews for other types of books. Cathy says that writing other types of reviews does add to your credibility. It just means that if you have a golfing web site, you should definitely do more reviews on books pertaining to your web site’s subject.
3) Complete more reviews and you’ll increase your credibility. Two reviews aren’t going to send a flood of traffic to your web site. For maxium success think volume. Volume shows readers that you’re really there to be of assistance. But then again, this volume concept is no different than most other marketing tactics. Readers sometimes have to see your reviews several times over before they finally begin seeking you out.
Sure it’ll take a little effort, but the payout can be sweet. Cathy says that once you start re-directing that traffic from Amazon, you can get those people to sign for your newsletter or buy products that you’re marketing. They’ve already got their credit card in hand when they’re on Amazon, and they’re accustomed to buying online. That definitely makes them prime customers.
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