Cyber Flopping!

Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a successful niche. Let’s say your niche is “how to avoid foreclosure on your home.” 

The tendency is to jump ahead of your prospects and give them information on loan consolidation or credit protection. These are counted as major issues, but some other issues are also there.  If you aren’t sure what kind of questions people facing foreclosure ask, get into forums on that topic and pay attention to what solutions they need.

Speak with someone who is facing this problem.Ask yourself these common questions(not related to a specific niche)

•    Are the immediate concerns personal or financial?
•    Are emotional issues also involved?
•    What will happen next? 
•    What are creative, non-traditional ways to solve the problem?
•    What type of product or service help does a person want in this situation?

Notice how these “personal impact” questions take your thinking processes beyond the usual information “how to” ideas. That’s because each of these questions represents a potential information product, video “how to” and affiliate product that takes a different twist than the generic options.

You can also go for the opposite approach. Information products tend to show what happens when the buyer follows the advice.“So what if I don’t follow that advice, you will get this answer from many viewers?” 

Show them what happens by preparing an information product that explains the worst-case scenario or the less than ideal situation. Then wrap up the final pages by pitching how to change this for the better with the positive spin version.

Other questions that you can use as idea starters for product development are:

•    At which stage is the buyer likely to get trapped or disappointed implementing the system?
•    What skills need to be improved to use this knowledge to move to higher level of profits?
•    In this system what are the largest obstacles to success for a new entry?
•    After using or buying your product how would you like the buyers to feel?
And the final, critically important question is: What do you want buyers to say in recommending your product?  If you want them to say, it’s simple, concise, sophisticated or worthwhile then make sure you build those features into the product and highlight them in your sales copy.