Product or Mail List: The Great Debate

by admin on May.02, 2009, under General

If you would ask this question “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

I’m sure any business wise person would agress of the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list with a great professional website design.

If you frequently visit the Joint Venture forums and membership sites of any kind, you’ll be surprised to know that product and service owners need mailing list owners more than the other way around. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And one more thing. If you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most successful web business on the Internet today often create the mailing list (or the subscribers ) first before the product, thus getting massive web traffic for their site. One fine example is Friendster.com.

Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.

While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses owing to the established number of members Friendster.com has recruited.

This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not..

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