Internet Attraction Marketing – What you Need to Understand to Make Attraction Marketing Work
by admin on Dec.15, 2009, under General
Since the concept of Attraction Marketing became popular through the writings of Mike Dillard, Ann Sieg and others, every second Internet marketer seems to be jumping on the I’m attractive’ bandwagon. And in many cases it doesn’t really work. This reminds me of a recent television series.
I am not a great television fan, since I view it as an electronic revenue reducer. However, following my spouse’s advice, I did recently watch a few episodes from the reality series ‘True Beauty’. In this series a group of youngsters compete for the title of ‘most attractive person’. I am not sure exactly which personal attributes were being judged, but it was agonizing for me to observe the vanity of this group of young narcissistic upstarts, so under the impression of their own pretty faces, yet so devoid of real substance.
So does this television program have a bearing on Attraction Marketing? Most definitely! On the Internet (as on TV) you cannot, in the long run, pretend to be what you are not. You cannot consistently exhibit peronality traits that are not truly part of you. Sure, you can ‘fake it till you make it’ (very easy on the web). However, sooner or later, the cracks will shine through the veneer. I prefer the concept of ‘Authentic Marketing’ to that of Attraction Marketing. I agree that, if you are ‘attractive’, others will be drawn to you. Still, you should be authentic; i.e. you should project your true self in the first place. Do not fake it! Here are a few things that you, as an Internet Marketer, can do to attract people to you and what you are selling:
- First and foremost, be your authentic self. Do not pretend to be what you are not. Exhibit your good attributes, work hard on your shortcomings.Having said this, I feel that it is OK to define and develop an online ‘persona’, provided that it becomes part of you and exhibit this ‘personality’ consistently.
- Be unique in terms of the way you present yourself on the Web. Nobody finds a imitation ‘cookie-cutter’ appearance appealing.
- Have faith in in yourself. Others can sense that (or, conversely, the absence thereof).
- Be visible! On the Web that is very easy with present-day social media such as Twitter, Facebook and YouTube. If you did a Google search on your own name; how many of the listings on the first ten pages would be yours? Does it look like this?
- Work crazily at improving your marketing skills. Choose a marketing tool such as PPC or video and become an expert on it. The better your skill-set, the better your level of self-esteem will be. With the gigantic amount of information and training available on the Internet, this is not a very big challenge.
- Assist other online marketers wherever you can. Give, give, give, without expecting anything in return. It will eventually come back to you. That’s the way in which the Universe operates. And don’t underestimate your knowledge. On 28 August 2009 there were an estimated 1,668,870,408 Internet users. If your marketing skills are average, it means that you know more than about 843,000,000 other Internet users!
If you consider my remarks about ‘being attractive’ in a dating context, it should all make perfect sense. Now please move into ‘action mode’ and start doing something about it!If you still feel ’stuck’, you can get more help with Internet attraction marketing here.
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