How to Choose a Free Website Rotator

by admin on Oct.30, 2009, under General

The capability to show a different URL whenever a link is clicked explains why a free website rotator is a vital tool in online marketing. It is readily recognized how this would make it easier to advertise several sites. But how do you choose the best free URL rotator to suit your needs? It would be prudent to verify the limit imposed by the provider on the number of URLs that you can display for one free website rotator. Most providers impose a maximum number of URLs for each rotator, and this could be very inconvenient for you if you have a substantial number of products or services to advertise. When choosing your free website rotator, ensure that the provider lets you display any number of URLs for one rotator.

Your free website rotator should also have the capability to monitor the number of hits for each URL that has been included in the list. This allows you to monitor how effective a particular web page, such as a landing page, is in converting a visitor into a customer. This is also a useful feature for your free website rotator when using it to split-test several websites, landing pages, web page designs, and various promotional tools. All you have to do is to submit the URLs for the websites or web pages to the rotator so each of these sites or web pages will have equal chances of being displayed. You then use the hit tracking capability of the free website rotator to determine the conversion rate of each web page.

A free website rotator and its hit monitoring capability will also be useful when you want to test the impact of a specific change in a web page on conversion rate. Perhaps you want to determine how a change in the background color from light blue to white will affect the conversion rate. Or you may want to know whether increasing the font size will have an effect on the conversion rate. You create a version of your web page with a white background and another version where the font size has been increased, and then submit the URLs for the original web page, and the second and third versions to the free website rotator. You may then officially apply the web page with the white background to your site if the conversion rate increased for the version with white background but did not improve for the version with the bigger font size.

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