Handy Ideas On Efficient Web Design And Marketing
by admin on Feb.23, 2009, under General
The following are a few suggestions for those checking out effective web design and marketing:
- Pay Freelancers To Make Software For You And Give It Away Free. This can work very well indeed. Research the most popular freeware PHP scripts; can come up with an addon you could get developed and have your own link inserted into it?
– Beware The Latest $49/$97/$149 Software. There are hordes of web marketers who’ve figured out that a good way of earning cash on the internet is to gull other web entrepreneurs, as there are so many of them. This often is done by releasing, in a software or service, a wheeze that was cutting edge six months ago. By the time Joe WebMaestro gets wind of it, it’s on the way out. Research it carefully before plonking down money for it. Seek out independent reviews.
– Post In Popular Forums And Blogs to kick your campaign off, if they will let you use straight hyperlinks in your signature. This is a short-term measure if you want to acquire back-links. It’s a long-term method if you want to sell to forum members.
– Do A Press Release, and consider beforehand about how you could make it more attractive to journalists. Spammers have recently taken to releasing shoddy news items to just get backlinks. A better idea would be to research how to craft a professional release and then consider what would be actually newsworthy to put in it.
– Use A Popular, Inexpensive Web Host. Here are a few filtering criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to receive a reply. They should have a forum (another indication of popularity and customer support). Umpteen features offered (MySQL databases, Cpanel, Fantastico). Recent positive mentions in webmaster message boards. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as little as $10, and still have all the features above.
– Webhost Features. Most geeks prefer Unix. It’s been around longer, and is more stable. Internet hosts offering Unix variants like Linux have always been less expensive. They also seem to offer a good deal more of toys. I need SSI (Server Side Includes), SSH (secure Telnet), 10 MySQL databases, Cpanel, PHPMyAdmin and a UK IP number. And you can acquire this for $15 a month. Things like MySQL databases, Cpanel and SSH access are real sticking points for many internet hosts. If they’re generous with these, you’ve discovered a rare jewel.
– Submit To The Top Web Directories, like Yahoo and DMOZ, but don’t spend much time or money. Only a few are worth a damn for SEO purposes. You’ll only get an occasional visitor from these.
– Use Freelances For Jobs You Lack The Skills For. Is money tight? Try scriptlance.com or rentacoder.com. The key to acquiring the best work is to a) be as specific as possible as to what you want and b) write your spec in simple, concise terms. Your work will likely be done by someone who’s first language is not English. Most clients give an inexact specification and receive work they’re displeased with. Pick someone who’s had a lot of positive reviews recently. Pay in stages. Use the freelance site’s escrow service. Don’t expect to acquire more than you paid for, and don’t be cheap; if somebody does a good job, they deserve a bonus, not carping.
I hope these few basic suggestions will be of some use to you in getting worthwhile web design and marketing done effectively.
About the author: Nick Svengali is an author for web designers and UK secured loans websites in London.
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