Google Authority and Backlinks
by admin on Dec.01, 2009, under General
OK, this is a multi-faceted subject and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority – explained
The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are authoratitive sources of information and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will send authority to your site. Another great example is Wikipedia as the contents here are mostly added by by group of humans as opposed to a single person.
So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative sites link to your web pages then you receive their authority and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.
How Google declares what is and isn’t authoritative is a guarded secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google untilzes in its efforts to try and bring some order to probably the most important technological resource of this period in history.
How not to get Backlinks
In the same vein it’s worth my while stating some ‘black hat sources and practices of creating backlinks that Google not only disapproves of but appears to be moving aggressively to ‘classify’ as illegitimate authorities. In no particular order of severity, the prime examples are:
- Paid backlinks – web pages where people buy and sell backlinks
- Comment spam – entries that have links on blog pages that are just not associated to the main theme.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Fast growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to register on Google’s monitoring systems, especially if it’s a brand new domain.
- Backlinks from bad reputation sites – these are particularly destructive as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but key press properties appear to get a lot of authority and I have definitely found significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as some of the results I am seeing defy the consistent behaviors I usually expect to see. More on this is in a future article….
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