Get Leverage for Your Home-Based Business by Outsourcing
by admin on Jul.11, 2009, under General
The objective of leverage is to gain the most advantage with least effort. Specifically, for online businesses, that means highest profit with minimal personal involvement.
Prior articles described ways of increasing leverage by 1) re-using content, and 2) re-purposing. In this article, we’ll focus on obtaining leverage by outsourcing routine, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or temperament.
Marcus Buckingham and Curt Coffman described some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their most important findins for internet marketers and home-based business owners are these: 1) Play to your strengths, not your weaknesses, and 2) Acquire staff for talent.
Affiliate business has a rather large learning curve and requires many different skills. Unfortunately, few people are personally skilled at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on areas that are relative weaknesses for them.
William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”
Tim Ferriss, author of “The 4-Hour Workweek” is a big promoter of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. Contrary to popular opinion, outsourcing is not relegated only to giant corporations, but given the low cost of international virtual assistants, even small, home-based companies can afford to outsource a lot of tasks to virtual assistants.
One task that many internet marketers choose to outsource is writing articles. They see the value of article marketing, but either can’t write well, or simply don’t want to write, so they outsource article authoring to ghost-writers.
You also might want to consider outsourcing to a call center (or virtual assistant) all the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on your weaknesses will ,at best, result in only an incremental improvement in results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.
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