Cyber Flopping!

In case you ended up reading this article out of complete confusion about a term in the title, let me start off by answering the question that is on your mind.  What is the point of spinning an article?

We sometimes spin articles so that we can get additional rewards from the effort that we put into creating a good example of Internet writing.  We want to minimize the same article appearing on a large number of websites, because content that is too similar will not be of any value to anyone involved in the distribution and consumption chain.  The prospective readers certainly don’t need to repeatedly be asked to read the same article, the publishers risk receiving no value from a duplicate article because the major search engines try to avoid showing the same article multiple times in any set of results for a given search by a user and we online business people, in turn stand a substantially decreased liklihood of getting all the visitors or search engine optimization benefit that we could have have received from entirely fresh content. 

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We might provide our software alternatives for complete paragraphs, for complete sentences, for phrases and for individual words.  We can even build our spinning in a way that will result in article with different numbers of paragraphs. 

A technique that most good spinning software options permit is called nested spinning.  That is simply placing alternatives within other alternatives.  As an example of this, let’s use this as my first sentence: “I adore my new green hat.”  I could rewrite two substitutions for that.  The first might be, “I surely love my green hat that I bought recently.”  A second alternative could be broken into two sentences to achieve even more variety.  “I purchased a new hat not long ago.  It’s a very cheery bright green.”  When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.

I can provide more alternatives by using nested spinning for each of those options that I have so far created.  I’ll just use the third alternative for a quick example of how this works.  I could provide a rewritten version of the words, “purchased a new hat” to “bought a new cap.”  I could also provide an alternative to “not long ago.”  That might become, “a short while ago.”  In other words options are nested inside other options.

The more alternatives you provide for the computer software, the more versions you will have that are sufficiently different from each other.  Many article marketers believe that the versions should differ from each other by at least 20%, some say 25%, and I usually shoot for a minimum factor of uniqueness of around 30% to 35%.  (I use additional software to measure this factor.

Here are the two best ways to maximize your spinning efforts.

Method 1:  Rewrite each paragraph, one at a time, once.  Rewrite the first two or three paragraphs and the last paragraph a second time for each.  Use nested spinning by now rewriting each sentence in each alternative of each paragraph once.  Next, add one more level of nesting by providing alternatives to certain words and phrases in the first two paragraphs and in the last paragraph.

Method 2:  Rewrite every sentence in the entire article one time.  Go back to the beginning of the article.  Provide one more rewritten version of each sentence in the first, second and last paragraphs.  Apply the first level nesting to selected individual words and phrases in the first three and the final paragraph.  Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is more thorough and will yield somewhat better results.  The second approach is faster and will usually yield satisfactory results.

If you choose to contract with a professional article spinning service, I suggest that you be certain that the service will strictly adhere to these broad recommendations.  Indeed, consider sending the spinning company a link to this article.