Can One Site Produce Several Income Streams?
by admin on Nov.19, 2009, under General
Perhaps you are planning to start an online business. If so, you need to be sure to avoid the mistakes made by others. Don’t immediately assume that it’s a good idea to implement every idea that your hear or read about. Habitually seek out multiple opinions.
As a marketer, you have no doubt come across pre-made sites that incorporate several streams of potential income. Sometimes those prospective income streams will even appear on a single page within that site. You should wonder whether this approach, which seems so efficient on the surface, really makes sense.
We know that eventually each visitor to your site is going to exit your site–and that’s fine. The key to successful Internet marketing is to get them to leave in the way that maximizes your revenue. All paths out of your site, or off a given page of your site, are not equal. On a single page and within the site as a whole, your design, your content, your navigation system, and every element should be designed to get your visitors to leave you using that single method that is most beneficial to you.
If you have products that you want your visitors to purchase, your goal is to have them end up on your “thank you” page after checking out with their full shipping carts. Everything else that you do on that site should be directed toward getting them to that page.
In the case of either affiliate marketing or contextual advertising, you want to move them off your website. However, you want to move them in a way that brings you revenue, either in the form of a click on an ad or by going to your affiliate site in order to complete a purchase there. The way you encourage your visitors to move to the site with which you are affiliated is very different from the way in which you make it appealing to click on a contextual ad. Those two purposes can not be accomplished well on the same page and perhaps not within the same site.
A person involved in affiliate marketing knows the product’s strengths and weaknesses. The task is to highlight the needs of your site visitor so that it becomes obvious that the needs can be met by the affiliate’s product, or, at least, to leave the visitor wanting more information that can be obtained by visiting the vendor’s site (through your link to it).
You don’t know (in most cases) what products or services are going to be offered on the contextual ads that are placed on your site. Indeed, those ads will change frequently. In your copy and design, you must meet the expectations of the visitor who came to your site with a purpose. At the same time, you must let them know that your content has not answered all the questions that they should be asking. Hopefully, one of the ads that appear on the page while your visitor is there will seem to provide answers to the needs that your content has stimulated within the visitor, so that she or he will click on it.
Each form of generating income requires a different approach to your content. Any given page must have only one primary objective, if you are doing it well. Remember, though, that many of your visitors will visit more than one page on your site by following your navigation. If they encounter one page that praises your own product and another that advocates your affiliate’s product, all you are doing is adding to your visitor’s confusion and probably delaying any decision to purchase. Instead, then, I advocate multiple sites in order to have multiple streams of income. Do not try to build them all at once. Determine which option has the greatest (and quickest) potential cash flow in your niche. Begin with a site that builds that income stream whether it is to sell a product, endorse and affiliate product or deliver contextual ads. You can create those other sites, later.
I do offer a caveat to my admonition about mixing purposes within the same page or site. There are two types of pages on which you know that your visitors are likely to be only one step away from leaving. One is your thank you page. The other type is your link directory. On your thank you page, you may wish to offer information about an affiliate’s product that is related and complementary to the purchase they just made. If visitors are within your link directory, chances are that they are looking for an alternative to your site. You might as well offer them some contextual ads.If you are moving a business onto the online world or beginning a new online venture, plan to develop various ways to generate income. However, just make sure that those income streams don’t work at cross purposes.
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