Astute Home Office Internet Business Owners Find a More Modern Model For Marketing a Book and Increasing Profits
by admin on Dec.05, 2009, under General
An Important ONLINE MARKETING Report:
From One Gutsy Online Home Business Owner to Another
During a recession like this, learning about how to make more money is often the most rewarding experience for smart corporate executive.
How does this happen? Low and behold, it is no surprise that one of the best ways that is encountered for the manager improve the bottom line is to market a book and make it a bestseller.
Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you recognition and help you to attract higher numbers of clients to your business. If such things are your only reasons, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says book business expert DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. DrProactive says you will end up with a higher profits, an outstanding book, and a passive income that far exceeds what the book alone would have earned.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business built as an integral part of it, is crucial.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Start with a powerful theme and grow it. {Give your book a zesty title that grabs attention}. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You need a book that you and others will be excited to market.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.
Feature 3 – Quote lots of experts and you’ll build in promotional value. Each quote should be selected to fit in the topic and message of that chapter. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and testimonials will add credibility to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. Finding a partner to sponsor you in your book promotion is often very beneficial.
Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often forgotten in the book writing process.
Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.
Extra Feature – Have a bibliography in your book. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.
ACTION STEP:
The more features above you can add to your book, the easier it will be to market and promote. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you need help to learn how to get a book marketed so that it makes money and becomes a bestseller, then you must follow the recipe that others use to successfully achieve that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.
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