Article Marketing Tips
by admin on Oct.25, 2009, under General
If you need great service when it comes to writing and submitting 100% original articles to article directories, you should try our SEO services website, which is www.startrankingnow.com. We have seen the same mistakes made over and over again by different clients. When we accept a new project from a client, we ask them to provide us a keyword list as well as the landing page or URL where they would like to build the links.
Listed below are some of the most common errors:
1. Using multiple keywords for one URL
Clients usually want to try to build link into one page with plenty of keywords. Although it is better to have many keyword variations, it is not a recommendation to use separate keywords in building link to a page.
Matching the anchor text of the links with a headline and topic of the page is the right way. To understand this further, let me give you an example. Imagine that the website has “baby swings” for the headline. You would have to use the anchor text “baby swings” to build links going to that particular page. Take note that the anchor text could also have other variations like “girly baby swings”, “newborn baby swings” and the like. The important text here is “baby swings” that is why it is always included when making variations of the phrase. However, when you make the anchor text “swings for babies”, this would not be a good idea since there may be other websites using this as their anchor text.
2. Building links to duplicate URLs
When webmasters or site owners look at http://www.mydomain.com and http://www.mydomain.com/index.html , they should know that these are two domains considered by Google. You have to make up your mind on which one you will be using for your site. You have to be consistent with the link building or else everything will go to waste.
3. None inclusion of keyword in article title
When you are making an article, you know that the title is the most important part of it. You have to make a compelling title so that the readers would want to read what you have to say. The inclusion of the keyword in the title so that the article you make will make the webmasters pick yours over the others. In addition, you have to make the article relevant to the keyword to avoid any problems when building up links.
4. Not using two links in the author resource box
Using the author resource box is one of the best things you can do when submitting the articles to the directories. However, you have to read and understand their terms of service just to be sure that you are not violating any guidelines posted.
5. Not having one URL in the author resource box as a link
Most of the article directories allow two links. With this, you should keep in mind that you have to make one link as the anchor text while the other link as a URL. This is better because some of the webmasters would use automated software that would “steal” your articles from the directories and post it in their websites this time, without the links. When your article only has the anchor text, the software would remove the HTML for that.
6. Authors using their real name
If you want to protect yourself, you should use a pen name. This would save you plenty of trouble on how you would keep on explaining to others that you are not controlling or own the site anymore. In addition, today’s trend is to hire ghostwriters to do the writing for you. You could easily pass their articles as yours since you have a pen name already. In time, when you plan to submit articles in various article directories, it is a recommendation that you use a different pen name for each.
7. Using the author resource box to link the same site twice
If you were managing only one site, you would not have any problem doing this. However, once you start creating multiple sites, you should remember that you have to distribute or spread your link building. What you can do is to submit one article to the article directory and then make sure that you link it out to two different web properties. Putting it in your domain blog would be fine. Using your sub domain found on your money site is also fine too.
SUPER SECRET TIP
For better article marketing, Startrankingnow implemented that the all the articles to be written should be in three sets. The writer would be creating around three 500-word articles about the keyword given. However, he should remember that each article would have to relate to each other. The first article will be for the main money site, the second is for the blog and the last is for the article directory having two links.
For more tips and information about article marketing and startrankingnow, please check out our website at http://www.startrankingnow.com .
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