An AutoResponder Is An Extremely Important Marketing Tool
by admin on Dec.15, 2009, under General
Considering the impact an auto-responder can have on your profitability, it should be one of the first investments you make towards building a successful business online.
Whether you’re working in one market as an internet marketer or you have several business opportunities that you are promoting you will be leaving a lot of money on the table if you don’t capture the email addresses of the people who visit your site and more importantly, having an autoresponder will allow you to build a know you, like you, trust you relationship with those people that subscribe to your list and buy through your links.
These people are extremely valuable for the long term stability of your income because they will allow you to sell more products to them again and again over the course of the time that they stay on your list.
For that purpose alone, an autoresponder is
one of the most valuable tools the affiliate marketer possesses, or for that matter anyone trying to profit online, selling anything.
The super affiliates and savvy home business owners know that most of their business comes from their ability to turn on the money tap any time a new product hits the market by simply suggesting to the people who are on their list that they should take a look at that product.
Depending on which market you are working in, some niches attract return buyers more than others and the Internet Marketing niche is one such market where most people will buy numerous products in the course of the year.
Failure to capture the email addresses of these people will result in:
(A) You failing to establish a relationship & friendship with them
(B) They will end up buying their next product from someone else
(C) And more likely than not this will be the product owner you are an affiliate for.
Here’s an example…
Let’s say you offer GPT training services. You create an autoresponder series of 10 – 20 – 30 or more short lessons on GPT
Each lesson focuses on providing education to your reader. As a result you start to make a few sales and begin earning commissions.
Over time more and more people subscribe to your autoresponder series and your sales become more frequent.
Later you add additional lessons to the sequence and include more product recommendations increasing your affiliate earnings.
Never sacrifice your honesty or integrity just to make a sale.
Over time this builds up into a substantial income stream, and best of all once you have written your autoresponder sequence, it’s a purely passive income.
If you have natural search engine traffic coming in Having a website that is SEO Search Engine Optimised your certainly on a winner.
You can also use another cost effective means to generate new subscribers like social media sites helping your affiliate income continue to flow indefinitely.
You can work this formula over time tweaking and testing it to build up an excellent source of passive income.
It’s also a fantastic way to further monetize your list of prospects that you have in your primary business opportunity.
Example: Perhaps your primary business opportunity isn’t converting as well as you would like, the main reason for this is usually that people are afraid that they don’t know enough to market it effectively and generate the sales they would need to become successful.
How would you turn this around?
Now instead of just waving your business opportunity in front of them you also offer a free training course that will teach them how to pre-monetize the business opportunity, better known as the funded proposal and at the same time educate them on marketing strategies that have been proven to work time & time again. So now you are sending your friends,leads to your Free GPT Get Paid Today training course that will automatically delivered to their inbox educating them on marketing strategies while showing them what tools are necessary to build a successful business.
Midway through the proven GPT autoresponder series, you introduce them to your primary business opportunity again. Do you think this will have a positive effect on your conversion rates?
You have just shown them.
(A) How to generate multiple streams of income in front of your primary business opportunity &
(B) A completely revolutionary way to market a primary business opportunity using the 2 fundamental principles GPT & Attraction Marketing
Repeat Exposures
Did you know? That it takes multiple exposures to a product before a person will buy. It’s been tested and the results said it takes between three and seven exposures before you close a deal, depending on what you sell, there are all kinds of other variables.
But the important point is that it takes multiple exposures, once usually isn’t enough, and the same goes for affiliate selling.
If you are planning on becoming a super affiliate you need to build marketing tools that expose your subscribers and readers to your promotions over and over again, and email autoresponders are perfect for just that purpose.
Here’s another example…
You can tell I am pretty happy with AWeber the company I use to handle my email autoresponders.
Best of all AWeber offers affiliates you ongoing referral commissions for the lifetime of the customer you refer, so if the people you sign-up to AWeber remain with the service, you continue to earn a commission month after month.
Do the math – if you get recurring commissions and continue to sign-up new customers to your automated email series about the huge income potential the afilliate marketing industry produces. Your income will compound – and it’s all automatic, provided you have a valuable service to offer your potential prospects and give them a good reason to join your list.
Considering the impact an autoresponder can have on your profitability, it should be one of the first investments you make towards furthering your online business success.
It is also wise to use a managed service such as AWeber where your emails are not likely to end up in your subscribers spam folders or where you might get your domain blacklisted through false spam complaints thereby making your database less valuable to you.
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